# Customer.io vs Mautic

| Attribute | Customer.io | Mautic |
|---|---|---|
| **Vioscale score** | 47.5 (58% (medium)) | 48.2 (76% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 3 |
| adoption.github_stars | - | 10,393 |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` |
| description.long | An AI-powered customer engagement platform that combines data, messaging, and automation to deliver personalized interactions at scale. Trusted by over 9,000 brands to orchestrate campaigns across email, SMS, push, in-app, and web channels with advanced segmentation and real-time behavioral triggers. | A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":false,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":true,"built_in_cdp":true,"multichannel":true,"self_hostable":true,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 6 | 4 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Meta Ads"},{"name":"Facebook Ads"},{"name":"Instagram Ads"},{"name":"Google Ads"},{"name":"YouTube Ads"}]` | `[{"name":"Pipedrive"},{"name":"REST API"},{"name":"Webhooks"},{"name":"CRM systems"}]` |
| language.primary | - | PHP |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","GB","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$100/month, billed monthly","features":["5k profiles (people + objects)","AI Agent with core execution skills","1 million emails per month","2 object types","Visual workflow builder","LLM actions with 100K credit sample","Email and community support","Basic data integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"For teams getting started with data-driven messaging","contactSales":false,"includedLimits":{"profiles":"5,000","object_types":"2","custom_routines":"1","emails_per_month":"1,000,000","ai_agent_sessions":"3"}},{"free":false,"name":"Premium","summary":"$1,000/month, billed annually","features":["Everything in Essentials","Custom profile volume & pricing","Custom email volume & pricing","10 object types","Elevated Agent limits + custom skills","Daily Routines (scheduled tasks)","Premium chat & email support","90-day onboarding support","HIPAA Compliance","Premium data integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"}],"description":"For teams scaling across channels with custom workflows","contactSales":false,"includedLimits":{"profiles":"Custom","object_types":"10","emails_per_month":"Custom","ai_agent_sessions":"10"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, contact sales","features":["Everything in Premium","Custom pricing on profile & email volume","Custom Agent limits + execution skills","Priority technical support","Migration support","Dedicated Customer Success Manager","Dedicated hardware","Audit logging & data governance","Dedicated Technical Implementation Specialist","Shared Slack channel","2-hour first outreach response time"],"commitment":"annual","description":"For organizations that need dedicated infrastructure and support","contactSales":true}],"addOns":[{"name":"Additional profiles","components":[{"kind":"per_unit","unit":"profile","amount":0.009,"period":"month","currency":"USD"}]},{"name":"Additional emails","components":[{"kind":"per_unit","unit":"1000 emails","amount":0.12,"period":"month","currency":"USD"}]},{"name":"AI credits","components":[{"kind":"per_unit","unit":"100K credits","amount":10,"period":"month","currency":"USD"}]}],"summary":"From $100/month. 14-day free trial; 12-month free for qualifying startups.","currency":"USD","freeTier":false,"sourceUrl":"https://customer.io","retrievedAt":"2026-08-05T13:20:13.963Z","freeTrialDays":14,"startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Community (Free)","features":["Campaign builder","Contact management","Email sending","Segments","Landing pages","Forms"],"description":"Self-hosted or cloud-deployed open source version","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 1","features":["Security patches for older versions","Community instance coverage"],"components":[{"kind":"fixed","amount":2000,"period":"year","currency":"USD"}],"description":"Security updates for past major versions in wealthy economies","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 2","components":[{"kind":"fixed","amount":1000,"period":"year","currency":"USD"}],"description":"Regional pricing for emerging economies (~50% of Tier 1)","contactSales":false},{"free":false,"name":"Extended Long-Term Support (ELTS) - Tier 3","components":[{"kind":"fixed","amount":500,"period":"year","currency":"USD"}],"description":"Regional pricing for developing economies (~75% of Tier 1)","contactSales":false},{"free":false,"name":"Corporate Membership - Tier 1","features":["Project visibility","Governance participation","Member directory listing"],"components":[{"kind":"fixed","amount":1200,"period":"year","currency":"USD"}],"description":"Annual corporate membership in wealthy economies","contactSales":false}],"summary":"Free community version; ELTS from $500–$2,000/year depending on region; regional pricing for accessibility.","currency":"USD","freeTier":true,"sourceUrl":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","retrievedAt":"2026-08-14T12:13:47.992Z","freeTrialDays":14,"startingPrice":{"amount":500,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | high |
| pricing.transparent | no | no |
| release.cadence_days | - | 17 |
| release.history | - | `[{"url":"https://github.com/mautic/mautic/releases/tag/7.1.3","date":"2026-07-07T14:49:18Z","type":"stable","version":"7.1.3"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0-rc","date":"2026-06-02T17:00:52Z","type":"prerelease","version":"7.2.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.2","date":"2026-05-28T16:27:32Z","type":"stable","version":"7.1.2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.9","date":"2026-05-28T16:26:29Z","type":"stable","version":"6.0.9"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.11","date":"2026-05-28T16:25:48Z","type":"stable","version":"5.2.11"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.1","date":"2026-05-04T11:30:30Z","type":"stable","version":"7.1.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0","date":"2026-04-24T06:17:59Z","type":"stable","version":"7.1.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.2","date":"2026-04-06T14:53:22Z","type":"stable","version":"7.0.2"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0-rc","date":"2026-03-06T15:23:42Z","type":"prerelease","version":"7.1.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.1","date":"2026-02-24T14:52:23Z","type":"stable","version":"7.0.1"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.8","date":"2026-02-24T14:52:10Z","type":"stable","version":"6.0.8"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.10","date":"2026-02-24T13:35:06Z","type":"stable","version":"5.2.10"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0","date":"2026-01-20T16:50:31Z","type":"stable","version":"7.0.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc2","date":"2025-12-10T12:35:14Z","type":"prerelease","version":"7.0.0-rc2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.7","date":"2025-12-02T16:59:40Z","type":"stable","version":"6.0.7"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.9","date":"2025-12-02T16:59:23Z","type":"stable","version":"5.2.9"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc","date":"2025-11-11T15:56:32Z","type":"prerelease","version":"7.0.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-beta","date":"2025-10-20T13:55:59Z","type":"prerelease","version":"7.0.0-beta"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.6","date":"2025-09-29T12:07:00Z","type":"stable","version":"6.0.6"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.5","date":"2025-09-03T08:05:05Z","type":"stable","version":"6.0.5"}]` |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.scorecard | - | 7 |
| security.soc2 | yes | - |
| security.vulnerabilities | - | `{"count":58,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=mautic%2Fcore&per_page=100","last_12m":13,"max_severity":"CRITICAL"}` |

## Capabilities (Marketing Automation Software)

| Capability | Customer.io | Mautic |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✗ | ✗ |
| Free tier | ✗ | ✓ |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | ✗ | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | - |
| **Integrations** |  |  |
| Native CRM sync | ✓ | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | - |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T17:10:34.255Z. "-" = undocumented, not absent.*