# Cube vs Hex

**Leader by Vioscale score:** Cube

| Attribute | Cube | Hex |
|---|---|---|
| **Vioscale score** | 74.2 (73% (medium)) | 55.5 (72% (medium)) |
| deployment.options | `{"cloud":true,"hybrid":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | AI-native analytics platform combining business intelligence and embedded analytics. Grounds all answers in a governed semantic model to ensure consistency and reliability across chat, workbooks, dashboards, and AI agents. | An AI analytics platform for building interactive data products and sharing insights. Features agentic notebooks, natural language query capabilities, and semantic modeling with AI agents. |
| features.capabilities | `{"nlq_ai":true,"rls_sso":true,"paradigm":"semantic_layer","free_tier":true,"dbt_native":true,"managed_cloud":true,"self_hostable":true,"semantic_layer":"built_in","warehouse_native":true,"connector_breadth":"50+ data sources plus MCP connectors","scheduled_reports":true,"embedded_analytics":true,"transparent_pricing":true}` | `{"nlq_ai":true,"paradigm":"notebook","free_tier":true,"dbt_native":true,"managed_cloud":true,"self_hostable":false,"semantic_layer":"built_in","warehouse_native":true,"connector_breadth":"Databricks, dbt, Git repos, warehouse tables, Unity Catalog metrics","embedded_analytics":true,"transparent_pricing":false}` |
| integrations.count | 9 | 8 |
| integrations.list | `[{"name":"Notion"},{"name":"Linear"},{"name":"Sentry"},{"name":"Attio"},{"name":"Google Sheets"},{"name":"Excel"},{"name":"dbt"},{"name":"Okta"},{"name":"Power BI"}]` | `[{"name":"Databricks"},{"name":"Databricks Unity Catalog"},{"name":"dbt"},{"name":"Slack"},{"name":"Claude"},{"name":"Cursor"},{"name":"MCP"},{"name":"Git"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever","features":["Connect any data source","Model in semantic layer IDE","Explore data in workbooks","Publish workbooks as dashboards","Semantic model agent","Workbooks and dashboards agent","Analytics chat"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For hobbyists completing small projects and showcasing work","contactSales":false,"includedLimits":{"queries_daily":"1,000"}},{"free":false,"name":"Starter","summary":"$40/developer/month","features":["Everything in Free","Extended limits on agents","Use premium LLMs","Unlimited workbooks","Production deployment compute","Cube Store caching","Semantic Layer Sync","Observability & high-availability"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"developer","amount":40,"period":"month","currency":"USD"}],"description":"For professionals streamlining data workflows","contactSales":false,"includedLimits":{"queries_daily":"10K-Shared or 50K Dedicated"}},{"free":false,"name":"Premium","summary":"$80/developer/month","features":["Everything in Starter","Explorer and Viewer roles","Embedded dashboards","Embedded analytics chat","Unlimited queries","99.950% Uptime SLA","Custom Domains","Multi-cluster Deployment","Performance Insights"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"developer","amount":80,"period":"month","currency":"USD"}],"description":"For teams scaling analytics and collaboration","contactSales":false,"includedLimits":{"queries":"Unlimited"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Everything in Premium","99.990% Uptime SLA","Dedicated single tenant installation","Bring Your Own Cloud (BYOC)","Bring Your Own LLM (BYOLLM)","SSO with SAML 2.0","Workspace Access Control","DAX API for Power BI"],"description":"For enterprises demanding security and support","contactSales":true}],"addOns":[{"name":"Dedicated Deployment","components":[{"kind":"fixed","amount":0.6,"period":"hour","currency":"USD"}]},{"name":"Multi-cluster Deployment","components":[{"kind":"fixed","amount":1.2,"period":"hour","currency":"USD"}]},{"name":"API Instances","components":[{"kind":"fixed","amount":0.15,"period":"hour","currency":"USD"}]},{"name":"Cube Store Caching","components":[{"kind":"fixed","amount":0.15,"period":"hour","currency":"USD"}]}],"summary":"From $40/developer/month. Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://cube.dev/pricing","retrievedAt":"2026-08-13T20:44:25.685Z","startingPrice":{"amount":40,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Community","summary":"Free","features":["Notebook agent trial","Connect any data source","Up to 5 notebooks","Build with all cell types","Small compute"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For hobbyists completing small projects and showcasing work","contactSales":false},{"free":false,"name":"Professional","summary":"$36/editor/month","features":["Notebook agent","Standard credits","Unlimited notebooks","Up to 5 published apps","30-day version history","Medium compute"],"components":[{"kind":"per_unit","unit":"editor","amount":36,"period":"month","currency":"USD"}],"description":"For individuals accelerating data insights and solo workflows","contactSales":false},{"free":false,"name":"Team","summary":"$75/editor/month, 14-day free trial","features":["Threads agent","Semantic model agent","Extended credits","Unlimited published apps","Visual exploration and drill down","Unlimited version history","Scheduled runs and alerts","Shared components","Shared collections","Advanced compute add-ons"],"components":[{"kind":"per_unit","unit":"editor","amount":75,"period":"month","currency":"USD"}],"description":"For companies collaborating with data and automating manual work","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Explorer seat add-on","Audit logs","Premium credits","OAuth database connections","Observability API","OIDC SSO","Single tenant add-on","HIPAA add-on","Embedded analytics add-on","Custom Docker image add-ons","Dedicated support"],"description":"For organizations requiring advanced security, governance, and support","contactSales":true}],"addOns":[{"name":"Large Compute","components":[{"kind":"fixed","amount":0.32,"period":"hour","currency":"USD"}]},{"name":"Extra Large Compute","components":[{"kind":"fixed","amount":0.65,"period":"hour","currency":"USD"}]},{"name":"2XL Compute","components":[{"kind":"fixed","amount":1.29,"period":"hour","currency":"USD"}]},{"name":"4XL Compute","components":[{"kind":"fixed","amount":2.58,"period":"hour","currency":"USD"}]},{"name":"A10G GPU","components":[{"kind":"fixed","amount":4.06,"period":"hour","currency":"USD"}]},{"name":"L4 GPU","components":[{"kind":"fixed","amount":2.93,"period":"hour","currency":"USD"}]},{"name":"Single Tenant Add-on"},{"name":"HIPAA Add-on"},{"name":"Embedded Analytics Add-on"},{"name":"Custom Docker Image Add-ons"}],"summary":"From $36/editor/month. Free tier. 14-day free trial on Team plan.","currency":"USD","freeTier":true,"sourceUrl":"https://hex.tech/","retrievedAt":"2026-08-03T13:21:15.249Z","freeTrialDays":14,"startingPrice":{"amount":36,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | no |
| reliability.sla_pct | 99.95 | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.soc2 | yes | yes |

## Capabilities (BI Software)

| Capability | Cube | Hex |
|---|:--:|:--:|
| **Core** |  |  |
| BI paradigm | Semantic layer | Notebook |
| Semantic / modelling layer | Built-in | Built-in |
| **Engine** |  |  |
| Warehouse-native (SQL push-down) | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✓ | ✗ |
| Managed cloud available | ✓ | ✓ |
| **Intelligence** |  |  |
| Natural-language query / AI copilot | ✓ | ✓ |
| **Delivery** |  |  |
| Embedded / white-label analytics | ✓ | ✓ |
| Scheduled reports / alerting | ✓ | - |
| **Governance** |  |  |
| Row-level security & SSO/SAML | ✓ | - |
| **Commercial** |  |  |
| Per-seat pricing published | ✓ | ✗ |
| Free tier / free desktop | ✓ | ✓ |
| **Ecosystem** |  |  |
| dbt-native integration | ✓ | ✓ |
| Data-source connector breadth | 50+ data sources plus MCP connectors | Databricks, dbt, Git repos, warehouse tables, Unity Catalog metrics |

*Source: Vioscale. Generated 2026-09-01T17:04:37.213Z. "-" = undocumented, not absent.*