# ConvertKit (Kit) vs Omnisend

| Attribute | ConvertKit (Kit) | Omnisend |
|---|---|---|
| **Vioscale score** | 64.7 (57% (medium)) | 63.3 (61% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Kit is an email marketing platform designed specifically for content creators, offering tools to build automated workflows, grow email lists, and monetize audiences through sponsorships, digital product sales, and direct tips. | Email, SMS, and push notification marketing platform for ecommerce brands, featuring AI-assisted copywriting, workflows, segmentation, and forms. |
| features.capabilities | `{"free_tier":true,"segmentation":"basic","landing_pages":true,"self_hostable":false,"visual_automation":true,"integration_breadth":"Kit MCP for AI integration (Claude, ChatGPT, Gemini), Kit App Store ecosystem","ecommerce_integration":true,"deliverability_tooling":"advanced"}` | `{"free_tier":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":true,"segmentation":"behavioural","landing_pages":true,"self_hostable":false,"data_residency":true,"visual_automation":true,"integration_breadth":"Platform integrations with Shopify, Facebook, Google; audience sync for ads reta","ecommerce_integration":true,"deliverability_tooling":"basic"}` |
| integrations.count | 3 | 5 |
| integrations.list | `[{"name":"Claude"},{"name":"ChatGPT"},{"name":"Gemini"}]` | `[{"name":"Shopify"},{"name":"Facebook"},{"name":"Google"},{"name":"Facebook Custom Audiences"},{"name":"Google Customer Match"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"LT","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Newsletter","summary":"Free","commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited automations, for up to 1,000 email subscribers","contactSales":false,"includedLimits":{"email_subscribers":"1000"}},{"free":false,"name":"Creator","summary":"$33/mo or $390/year (save $78 annually)","features":["Everything in Newsletter plan, plus"],"commitment":"monthly","components":[{"kind":"fixed","amount":33,"period":"month","currency":"USD"}],"description":"For growing creators","contactSales":false,"includedLimits":{"email_subscribers":"1000"}},{"free":false,"name":"Pro","summary":"$66/mo or $790/year (save $158 annually)","features":["Everything in Creator plan, plus"],"commitment":"monthly","components":[{"kind":"fixed","amount":66,"period":"month","currency":"USD"}],"description":"For scaling creators","contactSales":false,"includedLimits":{"email_subscribers":"1000"}}],"summary":"From free. Pro tier $66/mo; save 17% with yearly billing.","currency":"USD","freeTier":true,"sourceUrl":"https://convertkit.com/pricing","retrievedAt":"2026-08-14T09:20:09.042Z","freeTrialDays":14,"startingPrice":{"amount":33,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, 250 contacts, 500 emails/month","features":["Email campaigns","SMS","Push notifications","Forms and popups","Workflows","Segmentation","Google Customer Match","Facebook Custom Audiences"],"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Full access to all features with contact and send limits","contactSales":false,"includedLimits":{"contacts":"250","emails_per_month":"500"}},{"free":false,"name":"Tier 1","summary":"$16/month","commitment":"monthly","components":[{"kind":"fixed","amount":16,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Tier 2 / Standard","summary":"$59/month","commitment":"monthly","components":[{"kind":"fixed","amount":59,"period":"month","currency":"USD"}],"description":"Includes SMS credits","contactSales":false,"includedLimits":{"sms_monthly":"3933 (US)"}},{"free":false,"name":"Pro","summary":"$400+/month","features":["Free SMS credits","Priority support","Dedicated customer success manager"],"commitment":"monthly","components":[{"kind":"fixed","amount":400,"period":"month","currency":"USD"}],"description":"Priority support and dedicated customer success manager for plans over $400/month","contactSales":false}],"addOns":[{"name":"SMS Credits"}],"summary":"Free tier (250 contacts, 500 emails/month). Paid plans from $16/month. SMS pricing based on credits subscription. Up to 35% savings vs Klaviyo.","currency":"USD","freeTier":true,"sourceUrl":"https://www.omnisend.com/email-pricing-comparison/","retrievedAt":"2026-08-13T16:52:37.758Z","startingPrice":{"amount":16,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | mid |
| pricing.transparent | yes | yes |
| reliability.status_page | - | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Email Marketing)

| Capability | ConvertKit (Kit) | Omnisend |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| Pricing unit | - | Per contact / subscriber |
| **Automation** |  |  |
| Visual automation / journey builder | ✓ | ✓ |
| A/B testing | - | - |
| **Channels** |  |  |
| SMS channel | - | Included |
| Push / mobile channel | - | ✓ |
| **Integration** |  |  |
| Native e-commerce integration | ✓ | ✓ |
| Integration / marketplace breadth | Kit MCP for AI integration (Claude, ChatGPT, Gemini), Kit App Store ecosystem | Platform integrations with Shopify, Facebook, Google; audience sync for ads reta |
| **Content** |  |  |
| Landing pages / forms builder | ✓ | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Advanced | Basic |
| **Targeting** |  |  |
| Segmentation depth | Basic | Behavioural |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | - | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:20:13.161Z. "-" = undocumented, not absent.*