# Convert vs Optimizely Web Experimentation

**Leader by Vioscale score:** Convert

| Attribute | Convert | Optimizely Web Experimentation |
|---|---|---|
| **Vioscale score** | 74.9 (75% (high)) | 23 (30% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"on_prem":true,"self_hosted":true}` |
| description.long | Convert Experiences is a platform that enables businesses to run A/B tests, multivariate tests, and feature flag rollouts on their websites. It includes targeting options, statistical analysis tools, integrations with analytics platforms, and APIs for programmatic control of experiments. | A digital experimentation platform enabling A/B testing, personalization, and feature rollouts with built-in AI assistance. Connects testing and analytics across customer touchpoints to measure business impact and validate changes before full release. |
| features.capabilities | `{"iso_27001":true,"open_source":false,"soc2_type_ii":true,"pricing_model":"per_monthly_tested_users","cmp_integration":false,"personalization":true,"warehouse_native":false,"mobile_sdk_support":true,"multi_armed_bandit":true,"multivariate_testing":true,"sample_size_calculator":false,"ab_and_split_url_testing":true,"feature_flagging_bundled":true,"multivariate_testing_mvt":true,"sequential_peeking_protection":true,"visual_drag_and_drop_dom_editor":true,"multi_page_funnel_journey_testing":true,"google_adobe_analytics_two_way_sync":true,"segment_mparticle_cdp_audience_sync":false,"server_side_api_experimentation_sdks":true,"bayesian_statistical_significance_engine":true,"frequentist_statistical_significance_engine":true}` | - |
| integrations.count | 90 | 11 |
| integrations.list | `[{"name":"Salesforce CRM"},{"name":"Google Analytics"},{"name":"Shopify"},{"name":"Bizible Marketing Analytics"},{"name":"Stripe"},{"name":"Google Ads"},{"name":"Adobe Analytics"},{"name":"Clicktale"},{"name":"BlueKai"},{"name":"Lotame"},{"name":"Demandbase"},{"name":"Lytics"},{"name":"Split.io"},{"name":"React"},{"name":"Vue"}]` | `[{"name":"Amazon S3"},{"name":"Amazon Web Services"},{"name":"Azure DevOps"},{"name":"Cloudflare"},{"name":"Configured Commerce"},{"name":"Epinova AI Assistant"},{"name":"iCore Flexible Cloud"},{"name":"Opal"},{"name":"SearchStax"},{"name":"WordPress"},{"name":"Adobe Experience Manager"}]` |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free plan with up to 100K monthly tested users","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"monthly_tested_users":"100K"}},{"free":false,"name":"Growth","summary":"$399/mo or $299/mo billed annually ($3,588/yr) for 250K tested users/month","features":["A/B Testing","Split URL Testing","Email and In-App Live Chat Support"],"commitment":"monthly","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"},{"kind":"fixed","note":"annual billing","amount":299,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"monthly_tested_users":"250K"}},{"free":false,"name":"Pro","summary":"$599/mo or $420/mo billed annually ($5,040/yr) for 500K tested users/month","features":["Multivariate Testing","Multi-Page Testing","Full Stack & Feature Flags","Sequential Testing","Phone Support","Single Sign-On (SSO)"],"commitment":"monthly","components":[{"kind":"fixed","amount":599,"period":"month","currency":"USD"},{"kind":"fixed","note":"annual billing","amount":420,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"monthly_tested_users":"500K"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, annual commitment required","features":["All features in Growth and Pro plans","VWO Migration assistance","Enterprise Service Level Agreement","Multi-Arm Bandit","MCP Server"],"commitment":"annual","description":"Custom experimentation needs with enterprise-grade support","contactSales":true}],"summary":"From $399/mo ($299/mo annual). Free tier for up to 100K tested users/month. Plans scale with monthly tested user volume up to Enterprise.","currency":"USD","freeTier":true,"sourceUrl":"https://www.convert.com/optimizely-pricing/","retrievedAt":"2026-08-25T21:50:43.112Z","freeTrialDays":15,"startingPrice":{"amount":299,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"quote","summary":"Custom enterprise pricing. Contact sales for a tailored plan.","freeTier":false,"sourceUrl":"https://www.optimizely.com/plans","retrievedAt":"2026-08-20T12:46:34.622Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | quote |
| pricing.price_level | high | unknown |
| pricing.starting_price | `{"amount":299,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (Conversion Rate Optimization)

| Capability | Convert | Optimizely Web Experimentation |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Ab and split URL testing | ✓ | - |
| Multivariate testing mvt | ✓ | - |
| Server side API experimentation sdks | ✓ | - |
| Visual drag and drop dom editor | ✓ | - |
| Bayesian statistical significance engine | ✓ | - |
| Frequentist statistical significance engine | ✓ | - |
| Multi page funnel journey testing | ✓ | - |
| Google adobe analytics two way sync | ✓ | - |
| Segment mparticle cdp audience sync | ✗ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✓ | - |
| Pricing model | Per monthly tested users | - |

*Source: Vioscale. Generated 2026-09-01T14:26:51.093Z. "-" = undocumented, not absent.*