# Contentful vs Ghost

**Leader by Vioscale score:** Contentful

| Attribute | Contentful | Ghost |
|---|---|---|
| **Vioscale score** | 87.2 (47% (low)) | 82.2 (52% (medium)) |
| activity.commits_last_30d | - | 100 |
| adoption.github_stars | - | 54,615 |
| adoption.package_downloads_weekly | - | 14,959 |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | Contentful is a headless CMS and digital experience platform enabling teams to create and deliver personalized content at scale, with AI-powered automation, visual content assembly, and comprehensive workflow capabilities. | A powerful app for professional publishers to create, share, and grow a business around their content, with tools to build a website, publish content, send newsletters, and offer paid subscriptions. |
| features.capabilities | `{"cms_type":"headless","free_tier":true,"multisite":true,"open_source":false,"headless_api":true,"localization":true,"self_hostable":false,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"Marketplace with apps and integrations to extend platform","structured_content":true}` | `{"cms_type":"traditional","free_tier":true,"open_source":true,"headless_api":true,"localization":true,"self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"8,000+ integrations","structured_content":true}` |
| integrations.count | - | 8,000 |
| integrations.list | - | `[{"name":"Stripe"},{"name":"Slack"},{"name":"Instagram"},{"name":"Facebook"},{"name":"Twitter"},{"name":"YouTube"},{"name":"Google Analytics"},{"name":"MailChimp"},{"name":"Zapier"},{"name":"Discord"},{"name":"Spotify"},{"name":"GitHub"},{"name":"Netlify"},{"name":"Let's Encrypt"},{"name":"Plausible"},{"name":"ChartMogul"}]` |
| language.primary | - | JavaScript |
| license.spdx | - | MIT |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever","features":["2 Roles (Admin, Editor)","2 Custom Locales","100K/month API calls (no overages)","50 GB/month asset bandwidth CDN (no overages)","50 MB max asset upload size","Structured content","Content tags","Links/reference fields","Visual modeler","Taxonomy","Localization","Reference view","Rich text editor","Markdown editor","Image editor","Scheduled publishing","Validation","Content versioning","Community support"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"roles":"2","locales":"2","api_calls":"100K/month","asset_bandwidth":"50 GB/month","asset_upload_size":"50 MB"}},{"free":false,"name":"Lite","summary":"Free base; additional spaces $850/month","features":["3 Roles (Admin, Editor, Author)","3 Custom Locales","1M/month API calls with paid overages allowed","100 GB/month asset bandwidth CDN with paid overages allowed","1000 MB max asset upload size","All Free features","Multi-space orchestration","Custom external references","Roles and permissions","ISO 27001 certified","API token management","Single Sign-On (SSO)","Teams","Custom roles and permissions","Tag-based permissions","User Management API","Environment governance","SCIM provisioning via IdP","Custom domain","Embargoed assets","Static webhook IPs","Security reporting","PCI DSS compliance","Encryption in transit and at rest","24/7 infrastructure monitoring","Medium-density infrastructure","Advanced caching","Standard technical support","Professional Services offerings","Infosec and legal review"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"roles":"3","locales":"3","api_calls":"1M/month","asset_bandwidth":"100 GB/month","asset_upload_size":"1000 MB"}},{"free":false,"name":"Enterprise","summary":"Custom pricing; contact sales","features":["All Lite features","Custom roles and locales","Custom API calls with paid overages","Custom asset bandwidth with paid overages","AI Actions with included quotas","Contentful Personalization compatible","Contentful Studio compatible","Dedicated infrastructure","Multi-region delivery infrastructure","EU data residency","Prioritized support with guaranteed response time SLAs","Dedicated Customer Success Manager","Professional Services offerings","Infosec and legal review"],"contactSales":true,"includedLimits":{"roles":"Custom","locales":"Custom","api_calls":"Custom with paid overages","asset_bandwidth":"Custom with paid overages","asset_upload_size":"1000 MB"}}],"addOns":[{"name":"Additional Lite Space","components":[{"kind":"fixed","amount":850,"period":"month","currency":"USD"}]}],"summary":"Free tier available. Lite plan free base with $850/month per additional space. Enterprise with custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.contentful.com","retrievedAt":"2026-08-01T14:20:15.593Z","startingPrice":{"amount":0,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$15/mo billed annually","features":["1 staff user","Free custom domain","Email newsletter","Simple design settings","Whitelabel branding","Internationalization","Member tagging"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"1,000","file_uploads":"5mb"}},{"free":false,"name":"Publisher","summary":"$29/mo billed annually","features":["3 staff users","Custom themes","Marketplace themes","8,000+ integrations","Paid subscriptions","Advanced analytics","Member tagging","Member import/export"],"minSeats":3,"commitment":"annual","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"1,000","file_uploads":"100mb","integrations":"8,000+"}},{"free":false,"name":"Business","summary":"$199/mo billed annually","features":["15 staff users","Priority support","Higher usage limits","Early access to features"],"minSeats":15,"commitment":"annual","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"members":"10,000","file_uploads":"250mb"}},{"free":false,"name":"Custom","features":["Unlimited staff users","Advanced configurations","Dedicated IP address","99.9% uptime SLA"],"description":"For more complex needs","contactSales":true,"includedLimits":{"members":"Unlimited","staff_users":"Unlimited","file_uploads":"1GB"}}],"summary":"From $15/mo billed annually. 14-day free trial.","currency":"USD","freeTier":true,"sourceUrl":"https://ghost.org","retrievedAt":"2026-08-01T14:20:57.820Z","freeTrialDays":14,"startingPrice":{"amount":15,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | commercial |
| pricing.price_level | free | mid |
| pricing.starting_gbp | 0 | 15 |
| pricing.transparent | yes | yes |
| release.cadence_days | - | 3 |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |

## Capabilities (CMS Software)

| Capability | Contentful | Ghost |
|---|:--:|:--:|
| **Core** |  |  |
| CMS type | Headless / API-first | Traditional / monolithic |
| **Licensing** |  |  |
| Open-source | ✗ | ✓ |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| Managed / cloud hosting offered | ✓ | ✓ |
| **Delivery** |  |  |
| Headless API (REST/GraphQL) | ✓ | ✓ |
| **Content** |  |  |
| Structured content modelling | ✓ | ✓ |
| Localisation / i18n | ✓ | ✓ |
| Content workflow / approvals | ✓ | ✓ |
| **Editing** |  |  |
| Visual / no-code page builder | ✓ | ✓ |
| **Extensibility** |  |  |
| Plugin / app ecosystem size | Marketplace with apps and integrations to extend platform | 8,000+ integrations |
| **Scale** |  |  |
| Multi-site / multi-tenant | ✓ | - |
| **Workflow** |  |  |
| Git-based / code-first workflow | - | - |
| **Pricing** |  |  |
| Free / open tier | ✓ | ✓ |

*Source: Vioscale. Generated 2026-08-07T00:01:26.843Z. "-" = undocumented, not absent.*