# Cognito Forms vs WPForms

**Leader by Vioscale score:** WPForms

| Attribute | Cognito Forms | WPForms |
|---|---|---|
| **Vioscale score** | 33.6 (43% (low)) | 62.1 (42% (low)) |
| deployment.options | `{"cloud":true}` | `{"self_hosted":true}` |
| description.long | An online platform for creating customizable forms with built-in workflow automation, task management, and integrations to streamline business processes from data collection through approvals. | WPForms is a WordPress plugin that lets users build forms without coding, with built-in support for collecting payments, syncing data to CRMs and spreadsheets, and automating workflows via integrations. It serves millions of users across 400+ third-party apps. |
| integrations.count | 1 | 400 |
| integrations.list | `[{"name":"Zapier"}]` | `[{"name":"Salesforce"},{"name":"Airtable"},{"name":"HubSpot"},{"name":"Pipedrive"},{"name":"Stripe"},{"name":"Square"},{"name":"PayPal"},{"name":"Mercado Pago"},{"name":"Authorize.net"},{"name":"Google Sheets"},{"name":"Google Calendar"},{"name":"Dropbox"},{"name":"SendGrid"},{"name":"Campaign Monitor"},{"name":"Slack"},{"name":"Notion"},{"name":"Twilio"},{"name":"Zapier"},{"name":"Make"},{"name":"n8n"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"free","freeTier":true,"sourceUrl":"https://www.cognitoforms.com","retrievedAt":"2026-08-19T23:34:59.238Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Elite","summary":"$299.50/year (normally $599)","features":["Salesforce CRM integration","Airtable integration","HubSpot CRM integration","Pipedrive CRM integration","Webhooks API","WordPress multisite support","Client management for agencies"],"commitment":"annual","components":[{"kind":"fixed","amount":299.5,"period":"year","currency":"USD"}],"description":"Premium CRM integrations and multisite management","contactSales":false},{"free":false,"name":"Premium","summary":"$199.50/year (normally $399)","features":["Stripe payment integration","Square payment integration","PayPal payment integration","Mercado Pago payment integration","Recurring subscription payments","Custom calculator forms","Pre-built form templates","NPS scoring and Likert fields","Save and resume partial entries","Google Sheets export","Google Calendar event creation","Dropbox file uploads","9000+ Zapier integrations","Make integration","n8n integration"],"commitment":"annual","components":[{"kind":"fixed","amount":199.5,"period":"year","currency":"USD"}],"description":"Payment processing and advanced automations","contactSales":false},{"free":false,"name":"Priority Support","summary":"$99.50/year (normally $199)","features":["Distraction-free form landing pages","Lead forms to reduce abandonment","Partial entry capture and recovery","Automated user account creation","Priority support"],"commitment":"annual","components":[{"kind":"fixed","amount":99.5,"period":"year","currency":"USD"}],"description":"Form optimization and user account features","contactSales":false},{"free":false,"name":"Standard Support","summary":"$49.50/year (normally $99)","features":["Form submissions and entry management","Form analytics and field-level insights","Spam prevention and CAPTCHA","GDPR compliance tools","CCPA compliance tools"],"commitment":"annual","components":[{"kind":"fixed","amount":49.5,"period":"year","currency":"USD"}],"description":"Core form building and entry management","contactSales":false}],"summary":"From $49.50/year with free tier. All paid plans include 14-day money-back guarantee.","currency":"USD","freeTier":true,"sourceUrl":"https://wpforms.com/pricing/","retrievedAt":"2026-08-19T13:09:40.155Z","startingPrice":{"amount":49.5,"period":"year","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | free | freemium |
| pricing.price_level | free | mid |
| pricing.starting_price | - | `{"amount":49.5,"currency":"USD"}` |
| pricing.transparent | - | yes |
| security.gdpr | - | yes |
| security.hipaa | yes | - |
| security.pci | - | yes |

## Capabilities (Form Builders)

| Capability | Cognito Forms | WPForms |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | - | - |
| Conditional branching logic | - | - |
| Multi page step form pagination | - | - |
| Stripe paypal payment collection | - | - |
| Electronic signature capture | - | - |
| File upload and attachment storage | - | - |
| Conversational one question at a time UI | - | - |
| Salesforce hubspot CRM sync | - | - |
| Mailchimp activecampaign email sync | - | - |
| Zapier make webhook routing | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T14:25:00.991Z. "-" = undocumented, not absent.*