# Cloudinary vs Kraken.io

| Attribute | Cloudinary | Kraken.io |
|---|---|---|
| **Vioscale score** | 70.6 (41% (low)) | 72.9 (37% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Cloud-based service that automates the complete lifecycle of managing and delivering images and videos, using artificial intelligence to handle upload, storage, transformation, and global optimization. | A cloud-based image processing service that minimizes image file sizes across multiple formats to help websites load faster and reduce bandwidth usage. It provides optimization through a web browser interface, API, and integrations with content management systems. |
| features.capabilities | - | `{"pricing_model":"flat_monthly_tier","architecture_model":"managed_cloud_api_cdn","on_the_fly_url_parameter_resizing_and_cropping":true,"dashboard_analytics_for_bandwidth_cache_hit_ratio":true,"lossless_and_perceptual_lossy_compression_algorithms":true}` |
| integrations.count | 6 | 7 |
| integrations.list | `[{"name":"Zapier"},{"name":"Salesforce"},{"name":"CloudCannon"},{"name":"n8n"},{"name":"Visual Studio Code"},{"name":"React Native"}]` | `[{"name":"WordPress","native":true,"category":"cms","direction":"bidirectional"},{"name":"Magento","native":true,"category":"cms","direction":"bidirectional"},{"name":"AWS S3","native":true,"category":"cloud_storage","direction":"outbound"},{"name":"Microsoft Azure","native":true,"category":"cloud_storage","direction":"outbound"},{"name":"Rackspace CloudFiles","native":true,"category":"cloud_storage","direction":"outbound"},{"name":"SoftLayer","native":true,"category":"cloud_storage","direction":"outbound"},{"name":"Gulp","native":true,"category":"build_tools","direction":"bidirectional"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free forever, 25 monthly credits","features":["Upload widget, API, and search","Remote fetch, auto-backup, and revision tracking","Image and video transformations","Video transcoding and adaptive streaming","High performance delivery through CDN","Support via forums, tickets, and email","Access to free add-ons"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"monthly_credits":"25"}},{"free":false,"name":"Plus","summary":"$99/month (billed monthly) or $89/month (billed annually), 3 users, 225 monthly credits","features":["All Free features","Backup to your own S3 bucket","Auto-tagging based search","Access to free and paid add-ons","Expedited support","Allowlist/Blocklist asset access","Role-based multi-user administration"],"minSeats":3,"components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"3","accounts":"2","monthly_credits":"225"}},{"free":false,"name":"Advanced","summary":"$249/month (billed monthly) or $224/month (billed annually), 5 users, 600 monthly credits","features":["All Plus features","Custom domain (CNAME) support","Optional HTTPS SSL Certificate","Authentication options","Video bandwidth boost (2:1)","Security and compliance review","Multi-CDN and enterprise grade infrastructure","Enterprise SLAs and support","Designated customer success manager","Custom contracts and invoicing","User management with SSO and provisioning API"],"minSeats":5,"components":[{"kind":"fixed","amount":249,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"5","accounts":"3","monthly_credits":"600"}},{"free":false,"name":"Custom","summary":"Contact sales for custom enterprise pricing and terms","contactSales":true}],"summary":"Free tier available. Paid plans from $99/month. Subscription-based with monthly credits included for resource consumption.","currency":"USD","freeTier":true,"sourceUrl":"https://cloudinary.com/pricing","retrievedAt":"2026-08-18T22:35:06.252Z","startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"100 MB/mo testing quota","features":["Full API Access","Web Interface","WordPress Plugin","Magento Extension","Kraken.io Cloud Storage"],"contactSales":false,"includedLimits":{"quota":"100 MB/mo"}},{"free":false,"name":"Micro","summary":"$5/mo ($50/yr, save 2 months)","features":["Full API Access","Web Interface PRO","WordPress Plugin","Magento Extension","Kraken.io Cloud Storage"],"components":[{"kind":"fixed","amount":5,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"GB"},"kind":"metered","amount":5,"currency":"USD"}],"contactSales":false,"includedLimits":{"quota":"500 MB/mo"}},{"free":false,"name":"Basic","summary":"$9/mo ($90/yr, save 2 months)","features":["Full API Access","Web Interface PRO","WordPress Plugin","Magento Extension","Kraken.io Cloud Storage"],"components":[{"kind":"fixed","amount":9,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"GB"},"kind":"metered","amount":4,"currency":"USD"}],"contactSales":false,"includedLimits":{"quota":"2 GB/mo"}},{"free":false,"name":"Advanced","summary":"$19/mo ($190/yr, save 2 months)","features":["Full API Access","Web Interface PRO","WordPress Plugin","Magento Extension","Kraken.io Cloud Storage"],"components":[{"kind":"fixed","amount":19,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"GB"},"kind":"metered","amount":3,"currency":"USD"}],"contactSales":false,"includedLimits":{"quota":"5 GB/mo"}},{"free":false,"name":"Premium","summary":"$39/mo ($390/yr, save 2 months)","features":["Full API Access","Web Interface PRO","WordPress Plugin","Magento Extension","Kraken.io Cloud Storage"],"components":[{"kind":"fixed","amount":39,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"GB"},"kind":"metered","amount":2,"currency":"USD"}],"contactSales":false,"includedLimits":{"quota":"15 GB/mo"}},{"free":false,"name":"Enterprise","summary":"$79/mo ($790/yr, save 2 months)","features":["Full API Access","Web Interface PRO","WordPress Plugin","Magento Extension","Kraken.io Cloud Storage"],"components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"GB"},"kind":"metered","amount":1,"currency":"USD"}],"contactSales":true,"includedLimits":{"quota":"60 GB/mo"}}],"summary":"Free (100 MB) to $79/mo (60 GB quota). Yearly billing includes 2-month discount.","currency":"USD","freeTier":true,"sourceUrl":"https://kraken.io/pricing","retrievedAt":"2026-09-01T14:43:57.580Z","startingPrice":{"amount":5,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":99,"currency":"USD"}` | `{"amount":5,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | - |

## Capabilities (Image Optimization)

| Capability | Cloudinary | Kraken.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Architecture model | - | Managed cloud API CDN |
| On the fly URL parameter resizing and cropping | - | ✓ |
| Auto webp avif format negotiation via browser headers | - | - |
| AI smart crop face detection centering | - | - |
| Lossless and perceptual lossy compression algorithms | - | ✓ |
| Global CDN edge delivery network included | - | - |
| Watermarking and text overlay via URL API | - | - |
| Video transcoding and gif to mp4 conversion | - | - |
| Svg sanitization and optimization | - | - |
| Dashboard analytics for bandwidth cache hit ratio | - | ✓ |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | Flat monthly tier |

*Source: Vioscale. Generated 2026-09-01T17:37:27.074Z. "-" = undocumented, not absent.*