# Close vs HubSpot

| Attribute | Close | HubSpot |
|---|---|---|
| **Vioscale score** | 70.8 (75% (high)) | 73.3 (73% (medium)) |
| adoption.stackoverflow_questions | - | 3,000 |
| content.faq | `[{"answer":"Close is a sales CRM platform that integrates multiple communication and sales management tools into a single system. It's designed for sales teams of any size, from solo operators to larger organizations, combining contact management, pipeline tracking, and reporting capabilities.","source":"https://close.com","question":"What is Close and who is it designed for?","confidence":0.95},{"answer":"Close enables sales teams to communicate with prospects and customers through multiple channels including phone calling, email messaging, and SMS text messages. All these communication methods are integrated directly within the CRM, allowing teams to manage all interactions from a single interface.","source":"https://close.com","question":"What communication channels does Close support?","confidence":0.95},{"answer":"Close uses a per-user subscription model with flexible billing available on monthly or annual terms. The pricing is designed to be cost-effective for small teams and solo operators, with plans scaling based on team size and feature requirements.","source":"https://close.com","question":"How is Close priced?","confidence":0.92},{"answer":"Close offers a free tier for basic usage and a 30-day free trial for new users to explore the platform's full capabilities before committing to a paid plan.","source":"https://close.com","question":"Does Close offer a free tier or trial?","confidence":0.95},{"answer":"Close integrates with over 100 applications including popular tools like Slack, ChatGPT, Claude, WhatsApp, and Salesforce. This allows teams to connect their existing workflow and data systems to streamline operations.","source":"https://close.com","question":"What integrations does Close support?","confidence":0.95},{"answer":"Close combines contact and company management, email and SMS communication tools, and sales pipeline tracking within one platform. It also includes workflow automation to streamline repetitive tasks, performance dashboards with reporting and sales forecasting, API access for custom integrations, and support for custom fields tailored to your business needs.","source":"https://close.com","question":"What are Close's main capabilities?","confidence":0.95},{"answer":"Close includes an AI sales assistant called Chloe that automates certain sales tasks and activities. The assistant is integrated directly within the platform to help streamline team workflows and boost productivity.","source":"https://close.com","question":"Does Close include an AI sales assistant?","confidence":0.9},{"answer":"Close is a web-based platform accessible through standard web browsers, eliminating the need for desktop software installation. This allows sales teams to work from anywhere with an internet connection.","source":"https://close.com","question":"How does Close deploy—is it web-based or desktop software?","confidence":0.9}]` | `[{"answer":"HubSpot is a unified customer platform that integrates marketing, sales, service, and content management tools into a single system. It provides businesses with CRM functionality, marketing automation, sales pipeline management, customer support ticketing, and content publishing capabilities to manage customer relationships and drive revenue growth.","source":"https://www.hubspot.com","question":"What is HubSpot and what does it do?","confidence":0.95},{"answer":"HubSpot operates on a freemium model with a free tier available to all users and multiple paid subscription tiers. The platform uses a hybrid pricing approach combining seat-based pricing for users, contact-based pricing for customer data, and optional usage-based credits. Free plans are available for small teams, while professional and enterprise tiers unlock additional features and seats.","source":"https://www.hubspot.com/pricing","question":"What is HubSpot's pricing model?","confidence":0.92},{"answer":"HubSpot is commercial, proprietary software owned by a publicly-traded company founded in 2006. It is not open-source and operates as a subscription-based SaaS (Software-as-a-Service) platform rather than a self-hosted or installable solution.","source":"https://www.hubspot.com/about","question":"Is HubSpot open-source or commercial software?","confidence":0.95},{"answer":"HubSpot's integrated platform includes Marketing Hub for campaign automation, Sales Hub for deal management, Service Hub for customer support, Content Hub for publishing, Data Hub for data synchronization, Revenue Hub for billing and CPQ, and Agent Hub for AI agent deployment. All hubs share a common CRM database and support workflow automation and analytics.","source":"https://www.hubspot.com/products","question":"What are the core products and features within HubSpot?","confidence":0.93},{"answer":"Yes, HubSpot provides a comprehensive API platform with documentation, webhooks, and custom action capabilities that allow developers to build integrations and custom solutions. The platform supports third-party integrations through the HubSpot Marketplace and enables developers to sync external data and automate workflows.","source":"https://developers.hubspot.com","question":"Does HubSpot provide APIs and developer capabilities?","confidence":0.92},{"answer":"HubSpot is a cloud-based web platform accessible through a user's browser via their account dashboard. The software is fully hosted and managed by HubSpot; there is no self-hosted or on-premise option available. Users do not need to install software locally to use HubSpot.","source":"https://www.hubspot.com","question":"How do users access HubSpot and where is it hosted?","confidence":0.9},{"answer":"HubSpot provides APIs that support modern web development and integration approaches including webhooks, RESTful endpoints, and custom actions. While HubSpot's platform itself is browser-based, its developer platform supports integrations from languages and frameworks that can make HTTP requests to the API.","source":"https://developers.hubspot.com","question":"What programming languages and platforms does HubSpot support?","confidence":0.88},{"answer":"HubSpot integrates with popular business tools including Salesforce for two-way CRM sync, Microsoft Outlook for email and calendar synchronization, WordPress for website integration, and hundreds of other certified applications through its app marketplace. Users can connect external systems to sync data and automate workflows across their business stack.","source":"https://www.hubspot.com/products","question":"What are common third-party integrations with HubSpot?","confidence":0.9}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based sales CRM combining built-in calling, email, and SMS with workflow automation and an embedded AI sales agent that proactively calls leads, qualifies prospects, and automates follow-ups. | HubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 100 | 2,000 |
| integrations.list | `[{"name":"Fivetran"},{"name":"Zapier"},{"name":"Zoom"}]` | `[{"name":"Salesforce"},{"name":"Reddit"},{"name":"TikTok"},{"name":"LinkedIn"}]` |
| market.availability | `{"primaryMarkets":["US","CA"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Solo","summary":"$9/user/mo (annual) or $19/user/mo (monthly)","features":["Limited to 1 user","Up to 10k leads","500 AI credits per month","Chloe AI access","Workflows not included"],"minSeats":1,"components":[{"kind":"per_unit","unit":"user","amount":9,"period":"month","currency":"USD"}],"description":"Core CRM for solo operators and individual sales reps","contactSales":false,"includedLimits":{"leads":"10k","ai_credits_monthly":"500"}},{"free":false,"name":"Essentials","summary":"$35/user/mo (annual) or $49/user/mo (monthly)","features":["Unlimited contacts & leads","Team collaboration features","Built-in forms, email, calling & SMS","Centralized inbox & task list","1,000 AI credits per month","Workflows not included"],"components":[{"kind":"per_unit","unit":"user","amount":35,"period":"month","currency":"USD"}],"description":"System of action for small teams","contactSales":false,"includedLimits":{"leads":"unlimited","contacts":"unlimited","ai_credits_monthly":"1000"}},{"free":false,"name":"Growth","summary":"$99/user/mo (annual) or $109/user/mo (monthly)","features":["Automated workflows","Use Chloe in Workflows","Power dialer","Custom activities","Send bulk email","1,500 AI credits per month"],"components":[{"kind":"per_unit","unit":"user","amount":99,"period":"month","currency":"USD"}],"description":"Leveraging AI and automation for growing teams","contactSales":false,"includedLimits":{"ai_credits_monthly":"1500"}},{"free":false,"name":"Scale","summary":"$139/user/mo (annual) or $149/user/mo (monthly). Custom pricing available.","features":["Role-based access & permissions","Lead visibility rules","Predictive dialer","Unlimited call recording retention","Live call coaching","2,000 AI credits per month","Custom pricing available for complex needs"],"components":[{"kind":"per_unit","unit":"user","amount":139,"period":"month","currency":"USD"}],"description":"Advanced control for scaling organizations","contactSales":true,"includedLimits":{"ai_credits_monthly":"2000"}}],"summary":"From $9/user/mo (annual billing). Free 30-day trial. All plans include AI agent features and credits.","currency":"USD","freeTier":true,"sourceUrl":"https://close.com/pricing","retrievedAt":"2026-08-14T10:16:52.711Z","freeTrialDays":30,"startingPrice":{"amount":9,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier available","description":"Free HubSpot CRM and free plans across Marketing, Sales, Service, and Content hubs","contactSales":false},{"free":false,"name":"Premium","summary":"Premium plans available (pricing not disclosed)","description":"Premium plans for Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub","contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact sales","description":"Integrated Enterprise Customer Platform","contactSales":true}],"summary":"Free and premium plans available. Pricing not transparently disclosed on homepage.","freeTier":true,"sourceUrl":"https://www.hubspot.com","retrievedAt":"2026-07-08T11:18:24.918Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | yes | no |
| release.cadence_days | - | 30 |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |

## Capabilities (CRM Software)

| Capability | Close | HubSpot |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | - | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | - | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | - | - |
| **Access** |  |  |
| Native mobile app | ✓ | - |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:15:39.531Z. "-" = undocumented, not absent.*