# CleverTap vs WebEngage

**Leader by vioscaleAI score:** CleverTap

| Attribute | CleverTap | WebEngage |
|---|---|---|
| **vioscaleAI score** | 67.6 (54% (medium)) | 55.3 (14% (low)) |
| content.faq | `[{"answer":"A unified platform combining customer analytics, segmentation, and journey orchestration to deliver personalized multi-channel engagement at scale. Includes AI-powered optimization, behavioral analysis, and experimentation tools to maximize customer lifetime value. It is indexed under Customer Journey Orchestration.","source":"https://clevertap.com/pricing/","question":"What is CleverTap?","confidence":0.6},{"answer":"CleverTap offers a free tier, so you can start without paying. Paid plans start at $85 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://clevertap.com/pricing/","question":"Is CleverTap free?","confidence":0.6},{"answer":"CleverTap supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://clevertap.com/pricing/","question":"What platforms does CleverTap support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for CleverTap, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://clevertap.com/pricing/","question":"Can CleverTap be self-hosted?","confidence":0.6},{"answer":"We have confirmed 12 integrations for CleverTap, including Facebook, Google Ads, AWS, Azure, Google Cloud Platform, Mixpanel, Amplitude and mParticle, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://clevertap.com/pricing/","question":"What does CleverTap integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for CleverTap. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as CleverTap not holding them. Always confirm compliance directly before you rely on it.","source":"https://clevertap.com/security/","question":"What security certifications does CleverTap have?","confidence":0.7},{"answer":"CleverTap is available worldwide. Its primary market is the United States.","source":"https://clevertap.com/pricing/","question":"Where is CleverTap available?","confidence":0.5}]` | - |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A unified platform combining customer analytics, segmentation, and journey orchestration to deliver personalized multi-channel engagement at scale. Includes AI-powered optimization, behavioral analysis, and experimentation tools to maximize customer lifetime value. | A customer data and marketing automation platform combining advanced audience segmentation, multi-channel campaign orchestration, and intelligent message personalization for enterprise scale engagement |
| features.capabilities | `{"iso_27001":true,"soc2_type_ii":true,"pricing_model":"per_monthly_active_user","native_sms_text_message_sending":true,"amplitude_mixpanel_analytics_sync":true,"segment_mparticle_tealium_cdp_sync":true,"native_email_sending_infrastructure":true,"snowflake_bigquery_data_warehouse_sync":true,"native_mobile_push_and_in_app_messaging":true,"holdout_group_ab_testing_at_journey_level":true,"visual_multi_channel_journey_workflow_builder":true}` | `{"event_triggered_if_then_branching_logic":true,"visual_multi_channel_journey_workflow_builder":true}` |
| integrations.count | 7 | - |
| integrations.list | `[{"name":"Facebook"},{"name":"Google Ads"},{"name":"AWS"},{"name":"Azure"},{"name":"Google Cloud Platform"},{"name":"Mixpanel","native":true,"category":"analytics","direction":"outbound"},{"name":"Amplitude","native":true,"category":"analytics","direction":"outbound"},{"name":"mParticle","native":true,"category":"cdp","direction":"outbound"},{"name":"Segment.io","native":true,"category":"cdp","direction":"outbound"},{"name":"Snowflake","native":true,"category":"data_warehouse","direction":"outbound"},{"name":"WhatsApp","native":true,"category":"messaging","direction":"outbound"},{"name":"RCS","native":true,"category":"messaging","direction":"outbound"}]` | - |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB","IN","SG","BR"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"IN","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | - |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Core","summary":"$85/month","features":["On-brand content creation","Omnichannel engagement","Real-time behavioral segmentation","Built-in experimentation and analytics"],"commitment":"monthly","components":[{"kind":"fixed","amount":85,"period":"month","currency":"USD"}],"description":"Entry-level plan with on-brand content creation and omnichannel engagement","contactSales":false},{"free":false,"name":"Premium","description":"For expanding businesses seeking deeper personalization and richer insights","contactSales":true},{"free":false,"name":"Enterprise","description":"For enterprise teams requiring advanced AI decisioning, automation, and governance with AI-powered journey automation and predictive segments","contactSales":true}],"addOns":[{"name":"Tokens and Blocks"}],"summary":"From $85/month with free 30-day trial. Pricing based on Monthly Active Users (MAU) or Data Points consumed.","currency":"USD","freeTier":true,"sourceUrl":"https://clevertap.com/pricing/","retrievedAt":"2026-09-24T12:32:30.757Z","freeTrialDays":30,"startingPrice":{"amount":85,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | - |
| pricing.free_tier | yes | - |
| pricing.model | freemium | commercial |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":85,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| security.certifications | `[{"name":"SOC 2 Type II","status":"active"},{"name":"ISO/IEC 27001","status":"active"},{"name":"ISO/IEC 27017","status":"active"},{"name":"CSA STAR Level 2","status":"active"}]` | `[{"name":"SOC 2","status":"active"},{"name":"ISO 27001:2013","status":"active"}]` |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | https://clevertap.com/security/ | https://webengage.com/security/ |

## Capabilities (Customer Journey Orchestration)

| Capability | CleverTap | WebEngage |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Visual multi channel journey workflow builder | ✓ | ✓ |
| Event triggered if then branching logic | - | ✓ |
| Native email sending infrastructure | ✓ | - |
| Native mobile push and in app messaging | ✓ | - |
| Native SMS text message sending | ✓ | - |
| Holdout group ab testing at journey level | ✓ | - |
| Segment mparticle tealium cdp sync | ✓ | - |
| Snowflake bigquery data warehouse sync | ✓ | - |
| Amplitude mixpanel analytics sync | ✓ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✓ | - |
| Pricing model | Per monthly active user | - |

*Source: vioscaleAI. Generated 2026-10-07T01:11:07.332Z. "-" = undocumented, not absent.*