# CleverTap vs SAP Emarsys

**Leader by Vioscale score:** CleverTap

| Attribute | CleverTap | SAP Emarsys |
|---|---|---|
| **Vioscale score** | 39 (43% (low)) | 24.3 (3% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A SaaS platform that enables businesses to create personalized customer experiences, automate lifecycle marketing, and optimize journeys in real-time to increase customer lifetime value. | SAP Engagement Cloud combines customer insights with real-time operational data to enable personalized, coordinated interactions across email, SMS, mobile, and web channels. The platform automates customer journeys based on business events and integrates natively with SAP business systems to deliver contextually relevant messaging. |
| integrations.count | 5 | 6 |
| integrations.list | `[{"name":"Facebook"},{"name":"Google Ads"},{"name":"AWS"},{"name":"Azure"},{"name":"Google Cloud Platform"}]` | `[{"name":"SAP Commerce Cloud"},{"name":"SAP Sales Cloud"},{"name":"SAP Service Cloud"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Yahoo Mail"}]` |
| market.availability | `{"hqCountry":"IN","primaryMarkets":["IN","SG","AE","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"₹600/month","features":["Create experiments and iterate","Behavioral Analytics","Session Analytics"],"commitment":"monthly","components":[{"kind":"fixed","amount":600,"period":"month","currency":"INR"}],"description":"Experimentation and basic engagement capabilities","contactSales":false},{"free":false,"name":"Advanced","summary":"Contact for pricing","features":["Everything in Essentials","Event triggers and dynamic inputs","Geofencing automation","Automated segmentation","Advanced analytics with pivots and flows","Premium engagement channels (Facebook, Google Ads, Display)","Platform integrations"],"description":"Hyper-personalization, segmentation, and advanced analytics","contactSales":true},{"free":false,"name":"Cutting Edge","summary":"Contact for pricing","features":["Everything in Advanced","IntelliNODE (AI-powered campaign orchestration)","Predictive segmentation via AI","Real-time product recommendations","Content library and collaboration tools"],"description":"AI-powered intelligence and predictive capabilities","contactSales":true}],"addOns":[{"name":"Email"},{"name":"Archive"},{"name":"Remote Configuration"},{"name":"RCS Business Messaging"},{"name":"Web Native Display"},{"name":"App Native Display"},{"name":"Single Sign-On (SSO)"},{"name":"Advanced Role-Based Access"},{"name":"Campaign Approval Workflows"},{"name":"API Access"}],"summary":"From ₹600/month. 30-day free trial. Advanced and Cutting Edge pricing available on request.","currency":"INR","freeTier":false,"sourceUrl":"https://clevertap.com/pricing/","retrievedAt":"2026-08-18T15:29:00.224Z","freeTrialDays":30,"startingPrice":{"amount":600,"period":"month","currency":"INR"},"billingPeriods":["month"]}` | - |
| pricing.free_tier | no | - |
| pricing.model | commercial | commercial |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":600,"currency":"INR"}` | - |
| pricing.transparent | no | - |
| security.gdpr | yes | - |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Customer Journey Orchestration)

| Capability | CleverTap | SAP Emarsys |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Visual multi channel journey workflow builder | - | - |
| Event triggered if then branching logic | - | - |
| Native email sending infrastructure | - | - |
| Native mobile push and in app messaging | - | - |
| Native SMS text message sending | - | - |
| Holdout group ab testing at journey level | - | - |
| Segment mparticle tealium cdp sync | - | - |
| Snowflake bigquery data warehouse sync | - | - |
| Amplitude mixpanel analytics sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:39:41.483Z. "-" = undocumented, not absent.*