# CleverTap vs Insider

| Attribute | CleverTap | Insider |
|---|---|---|
| **Vioscale score** | 39 (43% (low)) | 57.6 (3% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A SaaS platform that enables businesses to create personalized customer experiences, automate lifecycle marketing, and optimize journeys in real-time to increase customer lifetime value. | A customer engagement platform that combines AI capabilities to automate personalized marketing decisions and orchestrate campaigns across email, mobile, and other channels at scale. |
| integrations.count | 5 | 100 |
| integrations.list | `[{"name":"Facebook"},{"name":"Google Ads"},{"name":"AWS"},{"name":"Azure"},{"name":"Google Cloud Platform"}]` | `[{"name":"TikTok"}]` |
| market.availability | `{"hqCountry":"IN","primaryMarkets":["IN","SG","AE","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"₹600/month","features":["Create experiments and iterate","Behavioral Analytics","Session Analytics"],"commitment":"monthly","components":[{"kind":"fixed","amount":600,"period":"month","currency":"INR"}],"description":"Experimentation and basic engagement capabilities","contactSales":false},{"free":false,"name":"Advanced","summary":"Contact for pricing","features":["Everything in Essentials","Event triggers and dynamic inputs","Geofencing automation","Automated segmentation","Advanced analytics with pivots and flows","Premium engagement channels (Facebook, Google Ads, Display)","Platform integrations"],"description":"Hyper-personalization, segmentation, and advanced analytics","contactSales":true},{"free":false,"name":"Cutting Edge","summary":"Contact for pricing","features":["Everything in Advanced","IntelliNODE (AI-powered campaign orchestration)","Predictive segmentation via AI","Real-time product recommendations","Content library and collaboration tools"],"description":"AI-powered intelligence and predictive capabilities","contactSales":true}],"addOns":[{"name":"Email"},{"name":"Archive"},{"name":"Remote Configuration"},{"name":"RCS Business Messaging"},{"name":"Web Native Display"},{"name":"App Native Display"},{"name":"Single Sign-On (SSO)"},{"name":"Advanced Role-Based Access"},{"name":"Campaign Approval Workflows"},{"name":"API Access"}],"summary":"From ₹600/month. 30-day free trial. Advanced and Cutting Edge pricing available on request.","currency":"INR","freeTier":false,"sourceUrl":"https://clevertap.com/pricing/","retrievedAt":"2026-08-18T15:29:00.224Z","freeTrialDays":30,"startingPrice":{"amount":600,"period":"month","currency":"INR"},"billingPeriods":["month"]}` | - |
| pricing.free_tier | no | - |
| pricing.model | commercial | commercial |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":600,"currency":"INR"}` | - |
| pricing.transparent | no | - |
| security.gdpr | yes | - |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Customer Journey Orchestration)

| Capability | CleverTap | Insider |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Visual multi channel journey workflow builder | - | - |
| Event triggered if then branching logic | - | - |
| Native email sending infrastructure | - | - |
| Native mobile push and in app messaging | - | - |
| Native SMS text message sending | - | - |
| Holdout group ab testing at journey level | - | - |
| Segment mparticle tealium cdp sync | - | - |
| Snowflake bigquery data warehouse sync | - | - |
| Amplitude mixpanel analytics sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:38:23.215Z. "-" = undocumented, not absent.*