# Clay vs People Data Labs

**Leader by Vioscale score:** People Data Labs

| Attribute | Clay | People Data Labs |
|---|---|---|
| **Vioscale score** | 66.4 (55% (medium)) | 74 (42% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based system that consolidates first-party data, intent signals, and third-party enrichment from hundreds of vendors to automate prospecting, personalized outreach, and CRM synchronization for sales and marketing teams. | A B2B data provider offering person profiles, company information, and workforce data through APIs, bulk data feeds, and integrations with data warehouse platforms. |
| features.capabilities | `{"deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` | - |
| integrations.count | 45 | 4 |
| integrations.list | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"}]` | `[{"name":"Snowflake"},{"name":"Databricks"},{"name":"Zapier"},{"name":"Make"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"A low-risk way to learn and experiment with Clay","contactSales":false,"includedLimits":{"actions":"500/mo","data_credits":"100","rows_per_table":"200"}},{"free":false,"name":"Starter","summary":"Starting at $185/mo","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating their first prospecting workflows","contactSales":false,"includedLimits":{"actions":"15,000/mo","data_credits":"2,500","rows_per_table":"50,000"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"commitment":"monthly","description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions":"40,000/mo","data_credits":"6,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO","RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions":"200,000+/mo","data_credits":"100,000+"}}],"addOns":[{"name":"Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"From $185/mo for Starter plan. Free tier available. Data credits from $0.05 each, cheaper at scale.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-08-25T12:17:55.303Z","startingPrice":{"amount":185,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free, 100 credits/month","features":["100 free testing credits per month","Access to real PDL data with base fields","Self-serve dashboard access","No premium fields or contact information"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"testing_credits":"100/month"}},{"free":false,"name":"Pro","summary":"$0.20-$0.28/person profile; $0.05-$0.10/company profile (varies by volume)","features":["Purchase credits directly in dashboard","Access to premium fields including contact information","Full self-serve control over usage and billing","Designed for projects with thousands of profiles"],"components":[{"per":{"qty":1,"unit":"person_profile"},"kind":"metered","amount":0.2,"currency":"USD"},{"per":{"qty":1,"unit":"company_profile"},"kind":"metered","amount":0.05,"currency":"USD"}],"contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing; for 100k+ person profiles or 400k+ company profiles annually","features":["Custom pricing based on volume and use case","Dedicated onboarding and support","Flexible delivery: API, flat files, integrations","Early access to new datasets and products","Job Posting Dataset"],"contactSales":true}],"summary":"Free tier (100 credits/month). Pro: $0.20-$0.28 per person profile, $0.05-$0.10 per company profile. Enterprise: custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.peopledatalabs.com/blog/post/understanding-pricing-at-pdl","retrievedAt":"2026-08-20T12:50:07.268Z","startingPrice":{"unit":"company_profile","amount":0.05,"currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":185,"currency":"USD"}` | `{"amount":0.05,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | - |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |

## Capabilities (Lead Enrichment)

| Capability | Clay | People Data Labs |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Cloud managed saas | - |
| Real time inbound form shortening webhook | - | - |
| Automated CRM record updating sync | ✓ | - |
| Third party vendor waterfall routing | ✓ | - |
| Personal to corporate email mapping | - | - |
| Corporate firmographic data appending | ✓ | - |
| Technographic data appending | ✓ | - |
| Salesforce hubspot CRM native app | ✓ | - |
| Marketo pardot marketing sync | ✓ | - |
| Snowflake bigquery dwh export | ✓ | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:18:05.772Z. "-" = undocumented, not absent.*