# Clay vs Clearbit

**Leader by Vioscale score:** Clay

| Attribute | Clay | Clearbit |
|---|---|---|
| **Vioscale score** | 66.4 (55% (medium)) | 31 (3% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based system that consolidates first-party data, intent signals, and third-party enrichment from hundreds of vendors to automate prospecting, personalized outreach, and CRM synchronization for sales and marketing teams. | Provides sales and marketing teams with enriched company records, identifies which organizations are visiting your website, and supplies contact information for key employees. Integrates with CRM and marketing automation tools to automate lead enrichment and scoring. |
| features.capabilities | `{"deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` | - |
| integrations.count | 45 | 11 |
| integrations.list | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"}]` | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Segment"},{"name":"Slack"},{"name":"Marketo"},{"name":"Pardot"},{"name":"Zapier"},{"name":"Facebook Ads"},{"name":"Google Ads"},{"name":"Tray.io"},{"name":"LeanData"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"A low-risk way to learn and experiment with Clay","contactSales":false,"includedLimits":{"actions":"500/mo","data_credits":"100","rows_per_table":"200"}},{"free":false,"name":"Starter","summary":"Starting at $185/mo","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating their first prospecting workflows","contactSales":false,"includedLimits":{"actions":"15,000/mo","data_credits":"2,500","rows_per_table":"50,000"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"commitment":"monthly","description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions":"40,000/mo","data_credits":"6,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO","RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions":"200,000+/mo","data_credits":"100,000+"}}],"addOns":[{"name":"Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"From $185/mo for Starter plan. Free tier available. Data credits from $0.05 each, cheaper at scale.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-08-25T12:17:55.303Z","startingPrice":{"amount":185,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | - |
| pricing.free_tier | yes | - |
| pricing.model | freemium | - |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":185,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| security.gdpr | yes | - |
| security.soc2 | yes | - |

## Capabilities (Lead Enrichment)

| Capability | Clay | Clearbit |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Cloud managed saas | - |
| Real time inbound form shortening webhook | - | - |
| Automated CRM record updating sync | ✓ | - |
| Third party vendor waterfall routing | ✓ | - |
| Personal to corporate email mapping | - | - |
| Corporate firmographic data appending | ✓ | - |
| Technographic data appending | ✓ | - |
| Salesforce hubspot CRM native app | ✓ | - |
| Marketo pardot marketing sync | ✓ | - |
| Snowflake bigquery dwh export | ✓ | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:34:30.797Z. "-" = undocumented, not absent.*