# CINC vs Lofty

| Attribute | CINC | Lofty |
|---|---|---|
| **Vioscale score** | 40.9 (25% (low)) | 41.3 (25% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A comprehensive real estate CRM and lead generation system that helps agents and teams acquire high-quality leads through paid advertising, then organize and automatically nurture those prospects using integrated tools and automations. | An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. |
| features.capabilities | `{"iso_27001":false,"soc2_type_ii":false,"pricing_model":"team_brokerage_tier","built_in_voip_power_dialer":true,"open_house_digital_sign_in_forms":false,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true,"zillow_realtor_lead_parsing_integration":false,"transaction_management_dotloop_docusign_sync":false}` | `{"pricing_model":"team_brokerage_tier","built_in_voip_power_dialer":true,"open_house_digital_sign_in_forms":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` |
| integrations.count | 13 | 10 |
| integrations.list | `[{"name":"Google"},{"name":"Google Ads"},{"name":"Google Local Service Ads"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Zapier"},{"name":"MOJO"},{"name":"BombBomb"},{"name":"Conversion Monster"},{"name":"Realtor.com"},{"name":"Zillow"},{"name":"Trulia"},{"name":"LinkedIn"},{"name":"X"},{"name":"Twilio"}]` | `[{"name":"Brokermint"},{"name":"Google Calendar"},{"name":"Outlook"},{"name":"Gmail"},{"name":"Google Search PPC"},{"name":"Google Local Search Ads"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Bing PPC"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","CA"],"availabilityScope":"regional","availableCountries":["US","CA"],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Solo","minSeats":1,"contactSales":true},{"free":false,"name":"Ramp","minSeats":4,"description":"Most popular","contactSales":true},{"free":false,"name":"Pro","minSeats":49,"contactSales":true},{"free":false,"name":"Select","minSeats":50,"contactSales":true}],"addOns":[{"name":"CINC AI","components":[{"kind":"fixed","amount":200,"period":"month","currency":"USD"}]},{"name":"Dialer","components":[{"kind":"fixed","amount":75,"period":"month","currency":"USD"}]}],"summary":"Pricing varies by team size. Add-ons starting at $75/mo.","currency":"USD","freeTier":false,"sourceUrl":"https://www.cincpro.com/pricing","retrievedAt":"2026-08-24T09:54:20.648Z","billingPeriods":["month"]}` | `{"type":"quote","plans":[{"free":false,"name":"Lofty Agent","features":["IDX Website Fully Customizable","Unlimited Basic CMAs","Social Studio Basic","Marketing Automation with Smart Plans","Unlimited Agent Subdomains","External Listing Widget","AI-Powered CRM","Unlimited Contacts","Email — One-off, Mass & Auto","Mass & Auto Texting","Basic Dialer","Campaign Segments","Calendar Integrations","Email Integrations","Mobile App","AI Task Prioritization","Custom AI Agents","Scheduled AI Tasks","AI Agent Library","AI Lead Scoring","Help Center","Phone & Chat Support"],"minSeats":1,"contactSales":true},{"free":false,"name":"Lofty Team","features":["All Agent features plus:","Advanced Lead Routing","Team Management","Reporting","Single Sign-On","LIVE Webinar Onboarding","LIVE Training Classes","1:1 Onboarding & Training"],"contactSales":true},{"free":false,"name":"Lofty Broker","features":["All Team features plus:","White Label","Customizable Org Structure","Dedicated Customer Success Manager"],"contactSales":true},{"free":false,"name":"Lofty Enterprise","contactSales":true}],"addOns":[{"name":"Lead Gen Service"},{"name":"Power Dialer"},{"name":"Additional Text Packages"},{"name":"Hyperlocal SEO Website"},{"name":"Website Design Services"},{"name":"SEO Setup Services"},{"name":"WordPress IDX Plugin"},{"name":"Lofty Present CMA Builder"},{"name":"Sales Agent"},{"name":"Social Agent"},{"name":"Homeowner Agent"},{"name":"Digital Advertising"}],"summary":"Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.","freeTier":false,"sourceUrl":"https://lofty.com/pricing","retrievedAt":"2026-08-24T09:53:17.409Z"}` |
| pricing.free_tier | no | no |
| pricing.model | quote | quote |
| pricing.price_level | unknown | unknown |
| pricing.transparent | no | no |

## Capabilities (Real Estate CRM)

| Capability | CINC | Lofty |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Zillow realtor lead parsing integration | ✗ | - |
| Mls idx property search and alerts | ✓ | ✓ |
| Automated SMS email drip action plans | ✓ | ✓ |
| Built in voip power dialer | ✓ | ✓ |
| Social media facebook lead ad sync | ✓ | ✓ |
| Agent team lead routing round robin | ✓ | ✓ |
| Integrated consumer facing idx website | ✓ | ✓ |
| Transaction management dotloop docusign sync | ✗ | - |
| Open house digital sign in forms | ✗ | ✓ |
| SOC2 type ii | ✗ | - |
| ISO 27001 | ✗ | - |
| Pricing model | Team brokerage tier | Team brokerage tier |

*Source: Vioscale. Generated 2026-09-01T17:49:24.156Z. "-" = undocumented, not absent.*