# Carta vs Pulley

**Leader by Vioscale score:** Pulley

| Attribute | Carta | Pulley |
|---|---|---|
| **Vioscale score** | 10.4 (15% (low)) | 54 (42% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Carta provides an enterprise suite for private capital management, combining cap table and equity administration, fund operations, investor communications, and legal compliance services. It serves venture capital firms, private equity funds, and portfolio companies with cloud-based workflows and AI-native automation across the investment lifecycle. | A cloud-based platform enabling founders and finance teams to manage cap tables, equity compensation, and regulatory compliance. It automates equity workflows through integrations with payroll and accounting systems, provides 409A valuations, and supports scenario modeling for fundraising and M&A events. |
| features.capabilities | - | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_stakeholder_tier","hris_gusto_rippling_sync":true,"law_firm_partner_view_access":false,"uk_emi_option_scheme_support":false,"investor_data_room_metrics_sharing":false,"irs_409a_valuation_bundled_service":true,"scenario_modeling_waterfall_analysis":true,"secondary_liquidity_event_management":true,"electronic_option_granting_esignature":true,"asc_718_stock_based_compensation_accounting":true}` |
| integrations.count | 12 | 9 |
| integrations.list | `[{"name":"Slack"},{"name":"Salesforce"},{"name":"Stripe Atlas"},{"name":"Rippling"},{"name":"Cooley"},{"name":"Compound"},{"name":"ChartHop"},{"name":"Assemble"},{"name":"Foresight"},{"name":"Morgan Stanley"},{"name":"NYSE"},{"name":"Claude"}]` | `[{"name":"Gusto"},{"name":"Rippling"},{"name":"QuickBooks"},{"name":"Xero"},{"name":"Wave"},{"name":"Nasdaq Private Markets"},{"name":"Clerky"},{"name":"Fireblocks"},{"name":"BitGo"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"quote","plans":[{"free":false,"name":"Fund Administration","summary":"Custom pricing; contact sales","features":["In-app capital workflows and distributions","Central LP portal","Full accounting services","Dedicated fund admin support","Books and records","Performance insights and reporting","Modelling and forecasting","IFRS/GAAP financial reporting","Portfolio management","GP carry tracking","Fund event tracking","Data aggregation"],"description":"Core platform for fund operations, accounting, capital workflows and investor portal","contactSales":true}],"addOns":[{"name":"Global KYC"},{"name":"Fund Forecasting"},{"name":"SPV Management"},{"name":"LP Portfolio Analytics"},{"name":"Deal CRM"},{"name":"LP CRM"},{"name":"Loan Operations"},{"name":"Fund Tax"}],"summary":"Enterprise custom pricing; add-on products sold separately","freeTier":false,"sourceUrl":"https://carta.com/uk/en/plans/fund-management/","retrievedAt":"2026-08-18T12:18:54.104Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Startup","summary":"25 stakeholders included","features":["Cap table management","Share certificates","Send & sign templated SAFE, Option, and RSA agreements","Fundraise modeler","Interactive offer letters","Communications Hub"],"description":"For early-stage ventures setting up their first cap table","contactSales":false,"includedLimits":{"stakeholders":"25"}},{"free":false,"name":"Communications Hub","summary":"40 stakeholders included","features":["Everything in Startup, plus","409A valuations","Send and sign custom SAFE, Option, and RSA agreements","Option exercises","Rule 701","Form 3921","Board approvals","HRIS integrations"],"description":"For scaling businesses with growing equity requirements","contactSales":true,"includedLimits":{"stakeholders":"40"}},{"free":false,"name":"Enterprise","features":["Everything in Growth, plus modular features","Stock-based Compensation Reporting (ASC 718)","Custom reporting","Managed Equity Administration Services","Secondary liquidity solutions"],"description":"For businesses with mature equity compensation practices","contactSales":true}],"addOns":[{"name":"409A Valuations"},{"name":"Token Cap Table"}],"summary":"Subscription with per-stakeholder tiers starting at 25 stakeholders. Enterprise and add-ons available by contact.","currency":"USD","freeTier":false,"sourceUrl":"https://pulley.com/pricing","retrievedAt":"2026-08-25T08:31:31.142Z"}` |
| pricing.free_tier | no | no |
| pricing.model | quote | commercial |
| pricing.price_level | unknown | unknown |
| pricing.transparent | no | yes |
| security.gdpr | yes | yes |
| security.soc2 | - | yes |

## Capabilities (Cap Table Equity)

| Capability | Carta | Pulley |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Electronic option granting esignature | - | ✓ |
| Asc 718 stock based compensation accounting | - | ✓ |
| Irs 409a valuation bundled service | - | ✓ |
| Scenario modeling waterfall analysis | - | ✓ |
| Secondary liquidity event management | - | ✓ |
| Investor data room metrics sharing | - | ✗ |
| UK emi option scheme support | - | ✗ |
| HRIS gusto rippling sync | - | ✓ |
| Law firm partner view access | - | ✗ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✗ |
| Pricing model | - | Per stakeholder tier |

*Source: Vioscale. Generated 2026-09-01T14:31:28.974Z. "-" = undocumented, not absent.*