# Campaign Monitor vs Kit

| Attribute | Campaign Monitor | Kit |
|---|---|---|
| **Vioscale score** | 64.8 (72% (medium)) | 61.9 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Email marketing platform offering drag-and-drop email builder, visual automation, and AI-powered campaign optimization features. | A SaaS platform for creators to monetize expertise through paid newsletter subscriptions, with built-in commerce, visual automations, landing pages, and audience management. |
| features.capabilities | `{"free_tier":true,"ab_testing":true,"sms_channel":"none","pricing_unit":"volume","segmentation":"behavioural","landing_pages":true,"self_hostable":false,"visual_automation":true,"integration_breadth":"13+ integrations with e-commerce, publishing, non-profit, content, and CRM platf","deliverability_tooling":"advanced"}` | `{"free_tier":true,"sms_channel":"none","push_channel":false,"landing_pages":true,"self_hostable":false,"visual_automation":true,"integration_breadth":"App Store with developer API; native Stripe and SparkLoop integration","ecommerce_integration":true}` |
| integrations.count | 13 | 2 |
| integrations.list | `[{"name":"Lexer"},{"name":"Gift Up!"},{"name":"Ematic Solutions"},{"name":"GrowSurf"},{"name":"WordPress"},{"name":"Fresh Relevance"},{"name":"Raiser's Edge NXT"},{"name":"Join It"},{"name":"Rungopher"},{"name":"Stripo.email"},{"name":"OptinMonster"},{"name":"8Seconds"},{"name":"Movable Ink"}]` | `[{"name":"Stripe"},{"name":"SparkLoop"}]` |
| market.availability | `{"primaryMarkets":["GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["Multiple users","Two-factor authentication","Segmentation tools","Real-time reporting analytics","Free image gallery","A/B testing","Preference Center"],"contactSales":false,"includedLimits":{"contacts":"500","emails_per_month":"500"}},{"free":false,"name":"Lite","features":["Custom coded templates","Drip campaigns","Unlimited signup forms","AI Writer","Automated emails","AI Email Booster","Prebuilt journeys"],"contactSales":false,"includedLimits":{"emails_per_month":"2,500"}},{"free":false,"name":"Essentials","features":["Unlimited email sends","Priority support","All core features","Unlimited AI-powered features","Unlimited automated emails","Inbox preview","Campaign Series","Marketing Monitor"],"contactSales":false,"includedLimits":{"emails_per_month":"Unlimited"}},{"free":false,"name":"Premier","features":["Premier support with phone","Advanced engagement segments","Send time optimization","Email section locking","Advanced link tracking","Template management for teams","Drag-and-drop website builder included","Non-human click filter"],"contactSales":false,"includedLimits":{"emails_per_month":"Unlimited"}},{"free":false,"name":"Enterprise","features":["Custom annual contract","Dedicated account manager and customer success partner","Multi-brand and multi-team management","Proactive deliverability monitoring","Quarterly business reviews","Enterprise-grade security with GDPR and SOC2","Custom DPAs","Invoice/PO billing"],"description":"Custom pricing tailored to volume and goals","contactSales":true}],"summary":"Free tier with 500 contacts (30-day trial). Paid plans from Lite onwards with monthly and annual billing options. Enterprise has custom pricing.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.campaignmonitor.com/pricing/","retrievedAt":"2026-08-13T17:06:37.120Z","freeTrialDays":30,"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Newsletter","summary":"Free plan with limited automations","description":"For creators just starting out with limited automations","contactSales":false,"includedLimits":{"email_subscribers":"1,000"}},{"free":false,"name":"Creator","summary":"$33/mo billed monthly or $390/year (save $78/year)","commitment":"monthly","components":[{"kind":"fixed","amount":33,"period":"month","currency":"USD"},{"kind":"fixed","amount":390,"period":"year","currency":"USD"}],"description":"For growing creators","contactSales":false,"includedLimits":{"email_subscribers":"1,000"}},{"free":false,"name":"Pro","summary":"$66/mo billed monthly or $790/year (save $158/year). Includes SparkLoop referral tool ($99/mo value)","commitment":"monthly","components":[{"kind":"fixed","amount":66,"period":"month","currency":"USD"},{"kind":"fixed","amount":790,"period":"year","currency":"USD"}],"description":"For scaling creators","contactSales":false,"includedLimits":{"email_subscribers":"1,000"}}],"addOns":[{"name":"Paid newsletter transaction processing","components":[{"of":"transaction","kind":"percentage","plus":{"amount":0.3,"currency":"USD"},"rate":3.5}]}],"summary":"Free to $66/mo. 14-day free trial, no credit card required. Save 17% with annual billing. Paid newsletters: 3.5% + $0.30 per transaction.","currency":"USD","freeTier":true,"sourceUrl":"https://kit.com/pricing","retrievedAt":"2026-08-13T16:50:22.962Z","freeTrialDays":14,"startingPrice":{"amount":33,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | mid |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |

## Capabilities (Email Marketing)

| Capability | Campaign Monitor | Kit |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| Pricing unit | Per email volume | - |
| **Automation** |  |  |
| Visual automation / journey builder | ✓ | ✓ |
| A/B testing | ✓ | - |
| **Channels** |  |  |
| SMS channel | None | None |
| Push / mobile channel | - | ✗ |
| **Integration** |  |  |
| Native e-commerce integration | - | ✓ |
| Integration / marketplace breadth | 13+ integrations with e-commerce, publishing, non-profit, content, and CRM platf | App Store with developer API; native Stripe and SparkLoop integration |
| **Content** |  |  |
| Landing pages / forms builder | ✓ | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Advanced | - |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | - |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | - | - |

*Source: Vioscale. Generated 2026-09-01T16:50:22.609Z. "-" = undocumented, not absent.*