# Cake Equity vs Pulley

**Leader by Vioscale score:** Cake Equity

| Attribute | Cake Equity | Pulley |
|---|---|---|
| **Vioscale score** | 68.8 (35% (low)) | 54 (42% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A software platform that helps companies maintain accurate equity records, manage stock grants and options, automate compliance reporting, and provide stakeholders with transparent access to their ownership information throughout company growth stages. | A cloud-based platform enabling founders and finance teams to manage cap tables, equity compensation, and regulatory compliance. It automates equity workflows through integrations with payroll and accounting systems, provides 409A valuations, and supports scenario modeling for fundraising and M&A events. |
| features.capabilities | - | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_stakeholder_tier","hris_gusto_rippling_sync":true,"law_firm_partner_view_access":false,"uk_emi_option_scheme_support":false,"investor_data_room_metrics_sharing":false,"irs_409a_valuation_bundled_service":true,"scenario_modeling_waterfall_analysis":true,"secondary_liquidity_event_management":true,"electronic_option_granting_esignature":true,"asc_718_stock_based_compensation_accounting":true}` |
| integrations.count | - | 9 |
| integrations.list | - | `[{"name":"Gusto"},{"name":"Rippling"},{"name":"QuickBooks"},{"name":"Xero"},{"name":"Wave"},{"name":"Nasdaq Private Markets"},{"name":"Clerky"},{"name":"Fireblocks"},{"name":"BitGo"}]` |
| market.availability | `{"hqCountry":"AU","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Always free, no credit card required","features":["Cap table management","Stock options tracking","SAFE note management","Limited stakeholder access"],"description":"For early-stage founders","contactSales":false,"includedLimits":{"stakeholders":"5"}},{"free":false,"name":"Build","summary":"$1,000 annually plus $1 per additional stakeholder","features":["Cap table management","SAFE and convertible notes","Vesting schedule tracking","Templated equity grants","Board approval workflows","Equity benchmarking","Fundraising scenario modeling","Electronic signature integration","Shareholder portal","Team and investor communications"],"commitment":"annual","components":[{"kind":"fixed","amount":1000,"period":"year","currency":null},{"kind":"per_unit","unit":"stakeholder","amount":1,"period":"year","currency":null}],"description":"Essential cap table tools for early funding stages","contactSales":false,"includedLimits":{"stakeholders":"25"}},{"free":false,"name":"Team","summary":"$2,750 annually plus $5 per additional stakeholder. Most popular option.","features":["All Build plan features","409A valuation reports (2 per year)","Stock options and RSU management","Advanced contract customization","Legal documentation templates","Options exercise tracking","Warrant management","Employee equity benchmarks","Employee portal access","Free cap table migration"],"commitment":"annual","components":[{"kind":"fixed","amount":2750,"period":"year","currency":null},{"kind":"per_unit","unit":"stakeholder","amount":5,"period":"year","currency":null}],"description":"Compliant equity management for seed to Series A funding","contactSales":false,"includedLimits":{"stakeholders":"40"}},{"free":false,"name":"Pro","summary":"Custom pricing with annual or quarterly billing options","features":["All previous plan features","409A valuation","ESS compliance reporting","Share-based payment analysis","Stock compensation accounting","Form 3921 filing support","Rule 701 exemption tracking","International options management","Bare trust structures","Point-in-time historical reporting","Multi-factor authentication","Managed migration assistance","Priority customer support"],"description":"Audit-ready compliance reporting for growth-stage companies","contactSales":true}],"addOns":[{"name":"409A Valuation","components":[{"kind":"one_time","amount":1500,"currency":null}]}],"summary":"From $1,000 annually. Free tier available for up to 5 stakeholders.","freeTier":true,"sourceUrl":"https://www.cakeequity.com/pricing","retrievedAt":"2026-08-18T12:22:29.853Z","startingPrice":{"amount":1,"period":"month","currency":"USD"},"billingPeriods":["year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Startup","summary":"25 stakeholders included","features":["Cap table management","Share certificates","Send & sign templated SAFE, Option, and RSA agreements","Fundraise modeler","Interactive offer letters","Communications Hub"],"description":"For early-stage ventures setting up their first cap table","contactSales":false,"includedLimits":{"stakeholders":"25"}},{"free":false,"name":"Communications Hub","summary":"40 stakeholders included","features":["Everything in Startup, plus","409A valuations","Send and sign custom SAFE, Option, and RSA agreements","Option exercises","Rule 701","Form 3921","Board approvals","HRIS integrations"],"description":"For scaling businesses with growing equity requirements","contactSales":true,"includedLimits":{"stakeholders":"40"}},{"free":false,"name":"Enterprise","features":["Everything in Growth, plus modular features","Stock-based Compensation Reporting (ASC 718)","Custom reporting","Managed Equity Administration Services","Secondary liquidity solutions"],"description":"For businesses with mature equity compensation practices","contactSales":true}],"addOns":[{"name":"409A Valuations"},{"name":"Token Cap Table"}],"summary":"Subscription with per-stakeholder tiers starting at 25 stakeholders. Enterprise and add-ons available by contact.","currency":"USD","freeTier":false,"sourceUrl":"https://pulley.com/pricing","retrievedAt":"2026-08-25T08:31:31.142Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | unknown |
| pricing.transparent | yes | yes |
| security.gdpr | - | yes |
| security.iso27001 | yes | - |
| security.soc2 | - | yes |

## Capabilities (Cap Table Equity)

| Capability | Cake Equity | Pulley |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Electronic option granting esignature | - | ✓ |
| Asc 718 stock based compensation accounting | - | ✓ |
| Irs 409a valuation bundled service | - | ✓ |
| Scenario modeling waterfall analysis | - | ✓ |
| Secondary liquidity event management | - | ✓ |
| Investor data room metrics sharing | - | ✗ |
| UK emi option scheme support | - | ✗ |
| HRIS gusto rippling sync | - | ✓ |
| Law firm partner view access | - | ✗ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✗ |
| Pricing model | - | Per stakeholder tier |

*Source: Vioscale. Generated 2026-09-01T16:39:45.904Z. "-" = undocumented, not absent.*