# BuilderPrime vs Roofr

**Leader by Vioscale score:** BuilderPrime

| Attribute | BuilderPrime | Roofr |
|---|---|---|
| **Vioscale score** | 52.4 (37% (low)) | 43.4 (36% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Builder Prime is a cloud-based operating system designed for home improvement contractors that integrates lead management, CRM, estimating and proposals, job costing, production scheduling, invoicing, and payment processing into one cohesive platform. | A platform for roofing contractors to generate automatic roof estimates, manage sales pipelines, communicate with customers, handle invoicing, and integrate with material suppliers for job ordering. |
| features.capabilities | `{"digital_contract_e_signature":true,"sales_rep_commission_tracking":true,"drag_and_drop_sales_pipeline_kanban":true,"job_site_photo_and_document_storage":true,"automated_email_sms_followup_drip_campaigns":true}` | `{"digital_contract_e_signature":true,"drag_and_drop_sales_pipeline_kanban":true,"aerial_measurement_eagleview_hover_sync":true}` |
| integrations.count | 2 | 3 |
| integrations.list | `[{"name":"QuickBooks"},{"name":"Paradigm Vendo"}]` | `[{"name":"ABC Supply"},{"name":"QXO"},{"name":"SRS"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","CA"],"availabilityScope":"regional","availableCountries":["US","CA"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$399/month; includes 3 core users (additional core users $60/month, field users $10/month)","features":["Lead tracking and pipeline management","Automated email and SMS follow-up","Built-in call center","Estimates and proposals with digital signatures","Real-time job costing","Sales scheduling","Commission tracking","Work orders and production scheduling","Subcontractor management","GPS time clock for field teams","Electronic invoicing","Payment processing (credit card, ACH, check)","QuickBooks integration","Mobile check capture","Real-time reporting and analytics"],"minSeats":3,"components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Growth","summary":"$747/month; includes 5 core users and Bolt Insights AI (additional core users $85/month)","features":["All Starter features","Bolt Insights AI-powered analytics and dashboards"],"minSeats":5,"components":[{"kind":"fixed","amount":747,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing for franchises, multi-location operators, and 50+ user teams","features":["All Growth features","Volume discounts on users and add-ons"],"minSeats":50,"contactSales":true}],"addOns":[{"name":"Multi-Location","components":[{"kind":"per_unit","unit":"user","amount":25,"period":"month","currency":"USD"}]},{"name":"Bolt Insights AI","components":[{"kind":"per_unit","unit":"core_user","amount":25,"period":"month","currency":"USD"}]},{"name":"SMS Messaging","components":[{"kind":"fixed","amount":200,"period":"month","currency":"USD"},{"per":{"qty":1,"unit":"message"},"kind":"metered","amount":0.03,"currency":"USD"}]},{"name":"Bolt CSR"}],"summary":"From $399/month. Annual billing saves 17%. Month-to-month or annual commitment options available.","currency":"USD","freeTier":false,"sourceUrl":"https://www.builderprime.com/pricing","retrievedAt":"2026-08-24T09:46:47.206Z","startingPrice":{"amount":399,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Premium","features":["Automatic material order status updates from integrated suppliers"],"contactSales":false},{"free":false,"name":"Elite","features":["Subcontractor management","Crew job assignments","Work order creation and delivery","Automatic material order status updates"],"contactSales":false}],"summary":"$13 per measurement report. Subscription plans at Premium and Elite tiers. Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://roofr.com/podcasts/episode-7-leveraging-lump-sum-pricing-how-to-stop-leaving-money-on-the-table","retrievedAt":"2026-08-22T22:28:44.518Z"}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":399,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| security.gdpr | - | yes |

## Capabilities (Contractor CRM)

| Capability | BuilderPrime | Roofr |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Aerial measurement eagleview hover sync | - | ✓ |
| Good better best proposal templates | - | - |
| Digital contract e signature | ✓ | ✓ |
| Integrated consumer financing approval | - | - |
| Material supplier abc beacon live pricing | - | - |
| Automated email SMS followup drip campaigns | ✓ | - |
| Job site photo and document storage | ✓ | - |
| Drag and drop sales pipeline kanban | ✓ | ✓ |
| Sales rep commission tracking | ✓ | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |

*Source: Vioscale. Generated 2026-09-01T16:36:38.792Z. "-" = undocumented, not absent.*