# Buffer vs Planoly

| Attribute | Buffer | Planoly |
|---|---|---|
| **Vioscale score** | 77.1 (62% (medium)) | 80 (49% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform that lets users draft, schedule, and publish social media posts to multiple networks from one dashboard, with features for team collaboration, audience engagement, and performance tracking. | A platform to plan, schedule, and publish social media content across multiple channels including Instagram, TikTok, YouTube, and others from a single dashboard, with built-in tools for content creation, link-in-bio storefronts, and analytics. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"approval_workflows":true,"networks_supported":"LinkedIn, Instagram, TikTok, YouTube, Facebook, X, Threads, Pinterest, Bluesky, ","pricing_transparency":"transparent"}` | `{"analytics":"basic","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"no","approval_workflows":false,"networks_supported":"Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest","pricing_transparency":"contact_sales"}` |
| integrations.count | 35 | 11 |
| integrations.list | `[{"name":"LinkedIn"},{"name":"Instagram"},{"name":"TikTok"},{"name":"YouTube"},{"name":"Facebook"},{"name":"X"},{"name":"Threads"},{"name":"Pinterest"},{"name":"Bluesky"},{"name":"Mastodon"},{"name":"Google Business Profile"},{"name":"Canva"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Cursor"},{"name":"Dropbox"},{"name":"Google Drive"},{"name":"Google Photos"},{"name":"IFTTT"},{"name":"Make"},{"name":"Microsoft Power Automate"},{"name":"n8n"},{"name":"OneDrive"},{"name":"OpenAI"},{"name":"Perplexity"},{"name":"Raycast"},{"name":"Unsplash"},{"name":"WordPress"},{"name":"Zapier"},{"name":"Bitly"},{"name":"Feedly"},{"name":"Evergreen Content Poster"},{"name":"Nelio Content"},{"name":"Quuu"},{"name":"WriteStack"}]` | `[{"name":"Canva"},{"name":"Dupe"},{"name":"Instagram"},{"name":"TikTok"},{"name":"Facebook"},{"name":"YouTube"},{"name":"Threads"},{"name":"X (Twitter)"},{"name":"LinkedIn"},{"name":"Pinterest"},{"name":"Amazon"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever, up to 3 channels","features":["10 scheduled posts per channel","100 ideas","1 user account","AI Assistant","Insights (30-day history)","1 API key","3,000 API requests/month","Community inbox","Reply to comments","Browser extension","Visual content calendar"],"minSeats":1,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Up to 3 channels, 1 user","contactSales":false,"includedLimits":{"ideas":"100","api_keys":"1","channels":"3","api_requests_30_days":"3000","scheduled_posts_per_channel":"10"}},{"free":false,"name":"Essentials","summary":"$5/channel/month or $60/channel/year (saves 2 months)","features":["Unlimited scheduled posts per channel","Unlimited ideas","Advanced analytics","Performance overview","Custom analytics","Reports","3 API keys","7,500 API requests/month","Hashtag manager","First comment scheduling","Channel groups","Custom video covers","Unlimited AI replies","Unlimited saved replies","Notes","2FA"],"minSeats":1,"components":[{"kind":"per_unit","unit":"channel","amount":5,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"channel","amount":60,"period":"year","currency":"USD"}],"description":"Per-channel pricing, 1 user, advanced features","contactSales":false,"includedLimits":{"api_keys":"3","channels":"unlimited","api_requests_30_days":"7500","scheduled_posts_per_channel":"unlimited"}},{"free":false,"name":"Team","summary":"$10/channel/month or $120/channel/year (saves 2 months), unlimited team members","features":["Unlimited scheduled posts per channel","Unlimited ideas","Unlimited team members","Advanced analytics","Custom analytics","Reports","Branded reports","5 API keys","15,000 API requests/month","Content approval workflows","Custom access levels and permissions","Hashtag manager","First comment scheduling","Channel groups","Custom video covers","Unlimited AI replies","Unlimited saved replies","Notes","2FA"],"components":[{"kind":"per_unit","unit":"channel","amount":10,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"channel","amount":120,"period":"year","currency":"USD"}],"description":"Per-channel pricing, unlimited team members, approval workflows","contactSales":false,"includedLimits":{"api_keys":"5","channels":"unlimited","team_members":"unlimited","api_requests_30_days":"15000","scheduled_posts_per_channel":"unlimited"}}],"summary":"Free tier with 3 channels, or $5–$10 per channel per month on paid plans. 14-day free trial for paid tiers.","currency":"USD","freeTier":true,"sourceUrl":"https://buffer.com/pricing","retrievedAt":"2026-08-14T21:52:50.902Z","freeTrialDays":14,"startingPrice":{"amount":5,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$14/month or $168/year","features":["1 Social Set","Unlimited uploads","1 User","Free Link in Bio","Sell digital products and physical merch","Automate Instagram DMs"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":14,"period":"month","currency":"USD"}],"description":"Best for solo creators","contactSales":false,"includedLimits":{"users":"1","uploads":"unlimited","social_sets":"1"}},{"free":false,"name":"Growth","summary":"$24/month or $288/year","features":["2 Social Sets","2 Users","AI content generation","Content calendar","Post scheduling","Grid preview","Media library","Auto-responses","Link-in-bio storefront","Analytics"],"minSeats":2,"commitment":"monthly","components":[{"kind":"fixed","amount":24,"period":"month","currency":"USD"}],"description":"Best for small teams","contactSales":false,"includedLimits":{"users":"2","social_sets":"2"}},{"free":false,"name":"Pro","summary":"$47/month or $444/year","features":["6 Social Sets","6 Users","All Growth plan features"],"minSeats":6,"commitment":"monthly","components":[{"kind":"fixed","amount":47,"period":"month","currency":"USD"}],"description":"Best for agencies","contactSales":false,"includedLimits":{"users":"6","social_sets":"6"}}],"addOns":[{"name":"Additional Social Set","components":[{"kind":"per_unit","unit":"social set","amount":10,"period":"month","currency":"USD"}]},{"name":"Additional User","components":[{"kind":"per_unit","unit":"user","amount":5,"period":"month","currency":"USD"}]},{"name":"The Drop (Templates)","components":[{"kind":"fixed","amount":9,"period":"month","currency":"USD"}]}],"summary":"From $14/month. Free tier with 10 uploads/month. 14-day free trial on all paid plans.","currency":"USD","freeTier":true,"sourceUrl":"https://www.planoly.com/pricing","retrievedAt":"2026-08-21T13:18:45.122Z","freeTrialDays":14,"startingPrice":{"amount":14,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.starting_price | - | `{"amount":14,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |

## Capabilities (Social Media Management Software)

| Capability | Buffer | Planoly |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier | ✓ | ✓ |
| Pricing unit | Per-seat + per-account | Per-seat + per-account |
| **Coverage** |  |  |
| Networks supported | LinkedIn, Instagram, TikTok, YouTube, Facebook, X, Threads, Pinterest, Bluesky, | Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | - | No |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Basic |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | ✗ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | ✓ | ✓ |
| **Platform** |  |  |
| Mobile app | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T14:45:24.148Z. "-" = undocumented, not absent.*