# Buffer vs Loomly

**Leader by Vioscale score:** Buffer

| Attribute | Buffer | Loomly |
|---|---|---|
| **Vioscale score** | 77.1 (62% (medium)) | 68.4 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform that lets users draft, schedule, and publish social media posts to multiple networks from one dashboard, with features for team collaboration, audience engagement, and performance tracking. | Tool for managing social media presence by enabling teams to plan, schedule, and publish content, monitor interactions, and analyze performance across various platforms. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"approval_workflows":true,"networks_supported":"LinkedIn, Instagram, TikTok, YouTube, Facebook, X, Threads, Pinterest, Bluesky, ","pricing_transparency":"transparent"}` | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"pricing_unit":"flat","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Facebook, Instagram, X/Twitter, LinkedIn, TikTok","pricing_transparency":"transparent"}` |
| integrations.count | 35 | 12 |
| integrations.list | `[{"name":"LinkedIn"},{"name":"Instagram"},{"name":"TikTok"},{"name":"YouTube"},{"name":"Facebook"},{"name":"X"},{"name":"Threads"},{"name":"Pinterest"},{"name":"Bluesky"},{"name":"Mastodon"},{"name":"Google Business Profile"},{"name":"Canva"},{"name":"ChatGPT"},{"name":"Claude"},{"name":"Cursor"},{"name":"Dropbox"},{"name":"Google Drive"},{"name":"Google Photos"},{"name":"IFTTT"},{"name":"Make"},{"name":"Microsoft Power Automate"},{"name":"n8n"},{"name":"OneDrive"},{"name":"OpenAI"},{"name":"Perplexity"},{"name":"Raycast"},{"name":"Unsplash"},{"name":"WordPress"},{"name":"Zapier"},{"name":"Bitly"},{"name":"Feedly"},{"name":"Evergreen Content Poster"},{"name":"Nelio Content"},{"name":"Quuu"},{"name":"WriteStack"}]` | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"X/Twitter"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Zapier"},{"name":"Google Drive"},{"name":"Canva"},{"name":"Unsplash"},{"name":"Giphy"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"IT","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever, up to 3 channels","features":["10 scheduled posts per channel","100 ideas","1 user account","AI Assistant","Insights (30-day history)","1 API key","3,000 API requests/month","Community inbox","Reply to comments","Browser extension","Visual content calendar"],"minSeats":1,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Up to 3 channels, 1 user","contactSales":false,"includedLimits":{"ideas":"100","api_keys":"1","channels":"3","api_requests_30_days":"3000","scheduled_posts_per_channel":"10"}},{"free":false,"name":"Essentials","summary":"$5/channel/month or $60/channel/year (saves 2 months)","features":["Unlimited scheduled posts per channel","Unlimited ideas","Advanced analytics","Performance overview","Custom analytics","Reports","3 API keys","7,500 API requests/month","Hashtag manager","First comment scheduling","Channel groups","Custom video covers","Unlimited AI replies","Unlimited saved replies","Notes","2FA"],"minSeats":1,"components":[{"kind":"per_unit","unit":"channel","amount":5,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"channel","amount":60,"period":"year","currency":"USD"}],"description":"Per-channel pricing, 1 user, advanced features","contactSales":false,"includedLimits":{"api_keys":"3","channels":"unlimited","api_requests_30_days":"7500","scheduled_posts_per_channel":"unlimited"}},{"free":false,"name":"Team","summary":"$10/channel/month or $120/channel/year (saves 2 months), unlimited team members","features":["Unlimited scheduled posts per channel","Unlimited ideas","Unlimited team members","Advanced analytics","Custom analytics","Reports","Branded reports","5 API keys","15,000 API requests/month","Content approval workflows","Custom access levels and permissions","Hashtag manager","First comment scheduling","Channel groups","Custom video covers","Unlimited AI replies","Unlimited saved replies","Notes","2FA"],"components":[{"kind":"per_unit","unit":"channel","amount":10,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"channel","amount":120,"period":"year","currency":"USD"}],"description":"Per-channel pricing, unlimited team members, approval workflows","contactSales":false,"includedLimits":{"api_keys":"5","channels":"unlimited","team_members":"unlimited","api_requests_30_days":"15000","scheduled_posts_per_channel":"unlimited"}}],"summary":"Free tier with 3 channels, or $5–$10 per channel per month on paid plans. 14-day free trial for paid tiers.","currency":"USD","freeTier":true,"sourceUrl":"https://buffer.com/pricing","retrievedAt":"2026-08-14T21:52:50.902Z","freeTrialDays":14,"startingPrice":{"amount":5,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$65/month (billed monthly) or $49/month (billed annually with 25% discount)","features":["AI Assistant chat","Scheduling and publishing","Approval workflows","Advanced analytics","Link shorteners","Bulk posting","Best time to post","Slack and Microsoft Teams integration","Content calendar with post preview","Media editor and slideshow creator","Canva export support","Unsplash and Giphy integration","Unified inbox for engagement","Saved replies","Assign conversations","Two-factor authentication","iOS and Android apps","Zapier integration","Limited AI post generation (2/month)","Social listening (2/month)"],"minSeats":3,"commitment":"monthly","components":[{"kind":"fixed","amount":65,"period":"month","currency":"USD"},{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"3","social_accounts":"12"}},{"free":false,"name":"Beyond","summary":"$332/month (billed monthly) or $249/month (billed annually with 25% discount)","features":["All Starter features","Custom branding and branded subdomain","Custom roles and workflows","Hashtag manager","Calendar 2FA enforcement","Extended AI post generation (5/month)","Social listening (5/month)","AI-assisted reply suggestions","AI analytics insights","Custom favicon and logo","Schedule reports"],"commitment":"monthly","components":[{"kind":"fixed","amount":332,"period":"month","currency":"USD"},{"kind":"fixed","amount":249,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"users":"Unlimited","social_accounts":"60"}},{"free":false,"name":"Enterprise","summary":"Custom pricing tailored to business requirements","features":["All Beyond features","Priority support","Custom pricing for scale"],"contactSales":true,"includedLimits":{"users":"Unlimited","social_accounts":"61+"}}],"summary":"Starting at $65/month (Starter) or $49/month annually. Beyond tier at $332/month or $249/month annually. Free tier and 15-day trial available. 25% discount for annual commitment.","currency":"USD","freeTier":true,"sourceUrl":"https://www.loomly.com/pricing-no-embed","retrievedAt":"2026-08-14T16:44:10.314Z","freeTrialDays":15,"startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | mid |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.pci | - | yes |
| security.soc2 | - | yes |

## Capabilities (Social Media Management Software)

| Capability | Buffer | Loomly |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Transparent |
| Free tier | ✓ | ✓ |
| Pricing unit | Per-seat + per-account | Flat |
| **Coverage** |  |  |
| Networks supported | LinkedIn, Instagram, TikTok, YouTube, Facebook, X, Threads, Pinterest, Bluesky, | Facebook, Instagram, X/Twitter, LinkedIn, TikTok |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | - | Yes |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | ✓ | ✓ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | ✓ | - |
| **Platform** |  |  |
| Mobile app | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:19:09.470Z. "-" = undocumented, not absent.*