# Brevo vs Mailchimp

**Leader by Vioscale score:** Brevo

| Attribute | Brevo | Mailchimp |
|---|---|---|
| **Vioscale score** | 58.6 (73% (medium)) | 49.4 (61% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Brevo is an omnichannel customer engagement platform offering email, SMS, WhatsApp, and push notifications, with built-in CRM, sales automation, and loyalty features powered by AI agents. | Email and SMS marketing platform with behavioral automation, segmentation, and e-commerce integration capabilities. |
| features.capabilities | `{"free_tier":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":true,"segmentation":"behavioural","visual_automation":true,"integration_breadth":"150+ leading digital tools","ecommerce_integration":true,"deliverability_tooling":"basic"}` | `{"sms_channel":"included","segmentation":"behavioural","landing_pages":true,"visual_automation":true,"integration_breadth":"Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop","ecommerce_integration":true}` |
| integrations.count | 150 | 5 |
| integrations.list | `[{"name":"8x8"},{"name":"Zapier"},{"name":"Make"},{"name":"n8n"}]` | `[{"name":"Shopify"},{"name":"Wix"},{"name":"WooCommerce"},{"name":"HubSpot"},{"name":"PrestaShop"}]` |
| market.availability | `{"hqCountry":"FR","primaryMarkets":["FR","IN"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US","GB","ES"],"availabilityScope":"global","availableCountries":["US","GB","ES","AT","AU","BE","DE","GR","IE","IT","LU","MT","PT","SK","SI","CH","NL","AL","MD"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"free","plans":[{"free":true,"name":"Free","summary":"Free plan for up to 2,000 contacts","features":["Email marketing","SMS marketing","Marketing automation","Drag-and-drop editor","Ready-to-use templates","Segmentation","Lead scoring"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Marketing automation for up to 2,000 contacts","contactSales":false,"includedLimits":{"contacts":"2000"}}],"summary":"Free tier with up to 2,000 contacts. Paid plans available (pricing not detailed in provided text).","freeTier":true,"sourceUrl":"https://www.brevo.com","retrievedAt":"2026-08-13T17:04:44.900Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","contactSales":false},{"free":false,"name":"Essentials","contactSales":false},{"free":false,"name":"Standard","contactSales":false},{"free":false,"name":"Premium","contactSales":false}],"summary":"Free tier available with 14-day risk-free trial. Contact-based pricing with 15% discount for 12 months available for 10,001+ contacts.","freeTier":true,"sourceUrl":"https://mailchimp.com","retrievedAt":"2026-08-03T11:47:37.102Z","freeTrialDays":14,"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | free | freemium |
| pricing.price_level | free | low |
| pricing.transparent | no | - |
| reliability.sla_pct | 99 | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |

## Capabilities (Email Marketing)

| Capability | Brevo | Mailchimp |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | - |
| Pricing unit | Per contact / subscriber | - |
| **Automation** |  |  |
| Visual automation / journey builder | ✓ | ✓ |
| A/B testing | - | - |
| **Channels** |  |  |
| SMS channel | Included | Included |
| Push / mobile channel | ✓ | - |
| **Integration** |  |  |
| Native e-commerce integration | ✓ | ✓ |
| Integration / marketplace breadth | 150+ leading digital tools | Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Basic | - |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Behavioural |
| **Deployment** |  |  |
| Self-hostable | - | - |
| **Compliance** |  |  |
| EU / regional data residency | - | - |

*Source: Vioscale. Generated 2026-09-01T14:40:44.077Z. "-" = undocumented, not absent.*