# Brevo vs ConvertKit (Kit)

**Leader by Vioscale score:** ConvertKit (Kit)

| Attribute | Brevo | ConvertKit (Kit) |
|---|---|---|
| **Vioscale score** | 58.6 (73% (medium)) | 64.7 (57% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Brevo is an omnichannel customer engagement platform offering email, SMS, WhatsApp, and push notifications, with built-in CRM, sales automation, and loyalty features powered by AI agents. | Kit is an email marketing platform designed specifically for content creators, offering tools to build automated workflows, grow email lists, and monetize audiences through sponsorships, digital product sales, and direct tips. |
| features.capabilities | `{"free_tier":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":true,"segmentation":"behavioural","visual_automation":true,"integration_breadth":"150+ leading digital tools","ecommerce_integration":true,"deliverability_tooling":"basic"}` | `{"free_tier":true,"segmentation":"basic","landing_pages":true,"self_hostable":false,"visual_automation":true,"integration_breadth":"Kit MCP for AI integration (Claude, ChatGPT, Gemini), Kit App Store ecosystem","ecommerce_integration":true,"deliverability_tooling":"advanced"}` |
| integrations.count | 150 | 3 |
| integrations.list | `[{"name":"8x8"},{"name":"Zapier"},{"name":"Make"},{"name":"n8n"}]` | `[{"name":"Claude"},{"name":"ChatGPT"},{"name":"Gemini"}]` |
| market.availability | `{"hqCountry":"FR","primaryMarkets":["FR","IN"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"free","plans":[{"free":true,"name":"Free","summary":"Free plan for up to 2,000 contacts","features":["Email marketing","SMS marketing","Marketing automation","Drag-and-drop editor","Ready-to-use templates","Segmentation","Lead scoring"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Marketing automation for up to 2,000 contacts","contactSales":false,"includedLimits":{"contacts":"2000"}}],"summary":"Free tier with up to 2,000 contacts. Paid plans available (pricing not detailed in provided text).","freeTier":true,"sourceUrl":"https://www.brevo.com","retrievedAt":"2026-08-13T17:04:44.900Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Newsletter","summary":"Free","commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited automations, for up to 1,000 email subscribers","contactSales":false,"includedLimits":{"email_subscribers":"1000"}},{"free":false,"name":"Creator","summary":"$33/mo or $390/year (save $78 annually)","features":["Everything in Newsletter plan, plus"],"commitment":"monthly","components":[{"kind":"fixed","amount":33,"period":"month","currency":"USD"}],"description":"For growing creators","contactSales":false,"includedLimits":{"email_subscribers":"1000"}},{"free":false,"name":"Pro","summary":"$66/mo or $790/year (save $158 annually)","features":["Everything in Creator plan, plus"],"commitment":"monthly","components":[{"kind":"fixed","amount":66,"period":"month","currency":"USD"}],"description":"For scaling creators","contactSales":false,"includedLimits":{"email_subscribers":"1000"}}],"summary":"From free. Pro tier $66/mo; save 17% with yearly billing.","currency":"USD","freeTier":true,"sourceUrl":"https://convertkit.com/pricing","retrievedAt":"2026-08-14T09:20:09.042Z","freeTrialDays":14,"startingPrice":{"amount":33,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | free | freemium |
| pricing.price_level | free | mid |
| pricing.transparent | no | yes |
| reliability.sla_pct | 99 | - |
| reliability.status_page | yes | - |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | - | yes |

## Capabilities (Email Marketing)

| Capability | Brevo | ConvertKit (Kit) |
|---|:--:|:--:|
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| Pricing unit | Per contact / subscriber | - |
| **Automation** |  |  |
| Visual automation / journey builder | ✓ | ✓ |
| A/B testing | - | - |
| **Channels** |  |  |
| SMS channel | Included | - |
| Push / mobile channel | ✓ | - |
| **Integration** |  |  |
| Native e-commerce integration | ✓ | ✓ |
| Integration / marketplace breadth | 150+ leading digital tools | Kit MCP for AI integration (Claude, ChatGPT, Gemini), Kit App Store ecosystem |
| **Content** |  |  |
| Landing pages / forms builder | - | ✓ |
| **Deliverability** |  |  |
| Dedicated IP option | - | - |
| Deliverability / inbox tooling | Basic | Advanced |
| **Targeting** |  |  |
| Segmentation depth | Behavioural | Basic |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **Compliance** |  |  |
| EU / regional data residency | - | - |

*Source: Vioscale. Generated 2026-09-01T14:37:45.098Z. "-" = undocumented, not absent.*