# Braze vs Salesforce Account Engagement

| Attribute | Braze | Salesforce Account Engagement |
|---|---|---|
| **Vioscale score** | 52.1 (40% (low)) | 55.4 (44% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform enabling brands to unify customer data across touchpoints, orchestrate multi-channel messaging campaigns, and optimize customer engagement using AI-powered decisioning and personalization at scale. | An add-on to Salesforce's Marketing Cloud that enhances B2B marketing programs with lead scoring, nurturing workflows, campaign creation powered by AI agents, and built-in analytics to measure marketing impact. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"lifecycle_focus":"both","ads_audience_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":false,"ab_testing":false,"ai_features":true,"built_in_cdp":false,"lead_scoring":true,"multichannel":false,"pricing_unit":"quote","self_hostable":false,"lifecycle_focus":"b2b","native_crm_sync":true,"ads_audience_sync":false,"transparent_pricing":true,"onsite_personalisation":false,"visual_journey_builder":true}` |
| integrations.count | 1 | - |
| integrations.list | `[{"name":"Snowflake"}]` | - |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Braze Go","features":["Core Braze features & functionality"],"description":"For early-stage growth teams activating customer data and launching cross-channel messaging","contactSales":false},{"free":false,"name":"Braze Select","features":["Increased orchestration capabilities","Enhanced security features and user provisioning"],"description":"For companies scaling engagement across channels with enhanced orchestration and security","contactSales":false},{"free":false,"name":"Braze Pro","features":["Predictive AI capabilities","AI personalized recommendations","Expanded dashboard user group administration"],"description":"For brands optimizing performance with advanced AI capabilities and personalization","contactSales":false},{"free":false,"name":"Braze Enterprise","features":["Enterprise-grade orchestration, infrastructure, and governance","Advanced experimentation with BrazeAI Agent Console"],"description":"For enterprises running engagement at massive scale","contactSales":true}],"addOns":[{"name":"Action Credits"}],"summary":"Pricing scales with Monthly Active Users (MAU). Four editions from Go to Enterprise. Action Credits provide flexible spend allocation.","currency":"USD","freeTier":false,"sourceUrl":"https://www.braze.com/pricing","retrievedAt":"2026-08-14T11:10:56.353Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Account Engagement+","summary":"$1,250/month billed annually","features":["Agentforce Campaign Creation","Lead Nurturing and Scoring","B2B Marketing Analytics"],"commitment":"annual","components":[{"kind":"fixed","amount":1250,"period":"month","currency":"USD"}],"description":"Add-on to Marketing Cloud Growth or Advanced editions","contactSales":false}],"summary":"From $1,250/month. Add-on requiring Marketing Cloud Growth or Advanced edition.","currency":"USD","freeTier":false,"sourceUrl":"https://www.salesforce.com/marketing/pricing/","retrievedAt":"2026-08-16T20:52:38.752Z","startingPrice":{"amount":1250,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | unknown | high |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |

## Capabilities (Marketing Automation Software)

| Capability | Braze | Salesforce Account Engagement |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✓ |
| Free tier | ✗ | ✗ |
| Pricing unit | - | Contact-sales quote |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | - | ✓ |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✗ |
| Web / on-site personalisation | ✓ | ✗ |
| Ads audience sync | ✓ | ✗ |
| **Integrations** |  |  |
| Native CRM sync | - | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✗ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✗ |
| **Segment** |  |  |
| Lifecycle focus | Both | B2B lead lifecycle |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:41:40.237Z. "-" = undocumented, not absent.*