# Braze vs Klaviyo

| Attribute | Braze | Klaviyo |
|---|---|---|
| **Vioscale score** | 53.1 (40% (low)) | 48.8 (53% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform enabling brands to unify customer data across touchpoints, orchestrate multi-channel messaging campaigns, and optimize customer engagement using AI-powered decisioning and personalization at scale. | A unified platform that combines email, SMS, WhatsApp, and other messaging channels with customer data management and AI-powered automation to help consumer brands build lasting relationships and drive revenue. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"lifecycle_focus":"both","ads_audience_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"ab_testing":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"b2c","onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 1 | 3 |
| integrations.list | `[{"name":"Snowflake"}]` | `[{"name":"Figma"},{"name":"Shopify"},{"name":"Instagram"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Braze Go","features":["Core Braze features & functionality"],"description":"For early-stage growth teams activating customer data and launching cross-channel messaging","contactSales":false},{"free":false,"name":"Braze Select","features":["Increased orchestration capabilities","Enhanced security features and user provisioning"],"description":"For companies scaling engagement across channels with enhanced orchestration and security","contactSales":false},{"free":false,"name":"Braze Pro","features":["Predictive AI capabilities","AI personalized recommendations","Expanded dashboard user group administration"],"description":"For brands optimizing performance with advanced AI capabilities and personalization","contactSales":false},{"free":false,"name":"Braze Enterprise","features":["Enterprise-grade orchestration, infrastructure, and governance","Advanced experimentation with BrazeAI Agent Console"],"description":"For enterprises running engagement at massive scale","contactSales":true}],"addOns":[{"name":"Action Credits"}],"summary":"Pricing scales with Monthly Active Users (MAU). Four editions from Go to Enterprise. Action Credits provide flexible spend allocation.","currency":"USD","freeTier":false,"sourceUrl":"https://www.braze.com/pricing","retrievedAt":"2026-08-14T11:10:56.353Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Up to 250 profiles","500 emails/month","$5 of mobile messages/month","10,000 Composer credits","Built-in reporting","Email support","Basic email templates","Drag-and-drop"],"description":"Get started at no cost with email marketing sends, text messages, Customer Hub and built-in reporting","contactSales":false,"includedLimits":{"profiles":"250","email_sends":"500/month","mobile_messages":"$5/month","composer_credits":"10,000"}}],"summary":"Free plan available. Paid tiers with promotional pricing available.","currency":"USD","freeTier":true,"sourceUrl":"https://www.klaviyo.com","retrievedAt":"2026-08-05T13:24:25.645Z","billingPeriods":["month"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | unknown | low |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |

## Capabilities (Marketing Automation Software)

| Capability | Braze | Klaviyo |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | - |
| Free tier | ✗ | - |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | - | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | - |
| **Integrations** |  |  |
| Native CRM sync | - | - |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | B2C |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T14:46:47.201Z. "-" = undocumented, not absent.*