# Braze vs Customer.io

**Leader by Vioscale score:** Braze

| Attribute | Braze | Customer.io |
|---|---|---|
| **Vioscale score** | 53.1 (40% (low)) | 47.5 (58% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform enabling brands to unify customer data across touchpoints, orchestrate multi-channel messaging campaigns, and optimize customer engagement using AI-powered decisioning and personalization at scale. | An AI-powered customer engagement platform that combines data, messaging, and automation to deliver personalized interactions at scale. Trusted by over 9,000 brands to orchestrate campaigns across email, SMS, push, in-app, and web channels with advanced segmentation and real-time behavioral triggers. |
| features.capabilities | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"lifecycle_focus":"both","ads_audience_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` | `{"free_tier":false,"ab_testing":true,"ai_features":true,"built_in_cdp":true,"lead_scoring":false,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":false,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 1 | 6 |
| integrations.list | `[{"name":"Snowflake"}]` | `[{"name":"Salesforce"},{"name":"Meta Ads"},{"name":"Facebook Ads"},{"name":"Instagram Ads"},{"name":"Google Ads"},{"name":"YouTube Ads"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Braze Go","features":["Core Braze features & functionality"],"description":"For early-stage growth teams activating customer data and launching cross-channel messaging","contactSales":false},{"free":false,"name":"Braze Select","features":["Increased orchestration capabilities","Enhanced security features and user provisioning"],"description":"For companies scaling engagement across channels with enhanced orchestration and security","contactSales":false},{"free":false,"name":"Braze Pro","features":["Predictive AI capabilities","AI personalized recommendations","Expanded dashboard user group administration"],"description":"For brands optimizing performance with advanced AI capabilities and personalization","contactSales":false},{"free":false,"name":"Braze Enterprise","features":["Enterprise-grade orchestration, infrastructure, and governance","Advanced experimentation with BrazeAI Agent Console"],"description":"For enterprises running engagement at massive scale","contactSales":true}],"addOns":[{"name":"Action Credits"}],"summary":"Pricing scales with Monthly Active Users (MAU). Four editions from Go to Enterprise. Action Credits provide flexible spend allocation.","currency":"USD","freeTier":false,"sourceUrl":"https://www.braze.com/pricing","retrievedAt":"2026-08-14T11:10:56.353Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$100/month, billed monthly","features":["5k profiles (people + objects)","AI Agent with core execution skills","1 million emails per month","2 object types","Visual workflow builder","LLM actions with 100K credit sample","Email and community support","Basic data integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"For teams getting started with data-driven messaging","contactSales":false,"includedLimits":{"profiles":"5,000","object_types":"2","custom_routines":"1","emails_per_month":"1,000,000","ai_agent_sessions":"3"}},{"free":false,"name":"Premium","summary":"$1,000/month, billed annually","features":["Everything in Essentials","Custom profile volume & pricing","Custom email volume & pricing","10 object types","Elevated Agent limits + custom skills","Daily Routines (scheduled tasks)","Premium chat & email support","90-day onboarding support","HIPAA Compliance","Premium data integrations"],"commitment":"annual","components":[{"kind":"fixed","amount":1000,"period":"month","currency":"USD"}],"description":"For teams scaling across channels with custom workflows","contactSales":false,"includedLimits":{"profiles":"Custom","object_types":"10","emails_per_month":"Custom","ai_agent_sessions":"10"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, contact sales","features":["Everything in Premium","Custom pricing on profile & email volume","Custom Agent limits + execution skills","Priority technical support","Migration support","Dedicated Customer Success Manager","Dedicated hardware","Audit logging & data governance","Dedicated Technical Implementation Specialist","Shared Slack channel","2-hour first outreach response time"],"commitment":"annual","description":"For organizations that need dedicated infrastructure and support","contactSales":true}],"addOns":[{"name":"Additional profiles","components":[{"kind":"per_unit","unit":"profile","amount":0.009,"period":"month","currency":"USD"}]},{"name":"Additional emails","components":[{"kind":"per_unit","unit":"1000 emails","amount":0.12,"period":"month","currency":"USD"}]},{"name":"AI credits","components":[{"kind":"per_unit","unit":"100K credits","amount":10,"period":"month","currency":"USD"}]}],"summary":"From $100/month. 14-day free trial; 12-month free for qualifying startups.","currency":"USD","freeTier":false,"sourceUrl":"https://customer.io","retrievedAt":"2026-08-05T13:20:13.963Z","freeTrialDays":14,"startingPrice":{"amount":100,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | unknown | unknown |
| pricing.transparent | yes | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.soc2 | - | yes |

## Capabilities (Marketing Automation Software)

| Capability | Braze | Customer.io |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✗ |
| Free tier | ✗ | ✗ |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | ✓ | ✓ |
| **Lead management** |  |  |
| Lead scoring | - | ✗ |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | ✓ |
| **Integrations** |  |  |
| Native CRM sync | - | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | ✓ | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | - | ✗ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:10:19.483Z. "-" = undocumented, not absent.*