# BoomTown vs Lofty

| Attribute | BoomTown | Lofty |
|---|---|---|
| **Vioscale score** | 60.7 (8% (low)) | 31.4 (25% (low)) |
| deployment.options | - | `{"cloud":true}` |
| description.long | A real estate CRM and marketing platform combining lead generation, customer relationship management, IDX websites, and team coordination features to help agents, brokers, and lenders manage their leads and cultivate their business. | An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. |
| features.capabilities | `{"built_in_voip_power_dialer":false,"open_house_digital_sign_in_forms":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true,"transaction_management_dotloop_docusign_sync":true}` | `{"pricing_model":"team_brokerage_tier","built_in_voip_power_dialer":true,"open_house_digital_sign_in_forms":true,"mls_idx_property_search_and_alerts":true,"social_media_facebook_lead_ad_sync":true,"agent_team_lead_routing_round_robin":true,"automated_sms_email_drip_action_plans":true,"integrated_consumer_facing_idx_website":true}` |
| integrations.count | 17 | 10 |
| integrations.list | `[{"name":"Sisu"},{"name":"BombBomb"},{"name":"Brokermint"},{"name":"CallAction"},{"name":"dotloop"},{"name":"Mojo"},{"name":"Realtors Property Resource"},{"name":"API Nation"},{"name":"Spacio"},{"name":"Zapier"},{"name":"Facebook Lead Ads"},{"name":"Wufoo"},{"name":"Google Contacts"},{"name":"Gravity Forms"},{"name":"MailChimp"},{"name":"RealSynch"},{"name":"Vulcan7"}]` | `[{"name":"Brokermint"},{"name":"Google Calendar"},{"name":"Outlook"},{"name":"Gmail"},{"name":"Google Search PPC"},{"name":"Google Local Search Ads"},{"name":"Facebook"},{"name":"Instagram"},{"name":"Bing PPC"}]` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | - | `{"type":"quote","plans":[{"free":false,"name":"Lofty Agent","features":["IDX Website Fully Customizable","Unlimited Basic CMAs","Social Studio Basic","Marketing Automation with Smart Plans","Unlimited Agent Subdomains","External Listing Widget","AI-Powered CRM","Unlimited Contacts","Email — One-off, Mass & Auto","Mass & Auto Texting","Basic Dialer","Campaign Segments","Calendar Integrations","Email Integrations","Mobile App","AI Task Prioritization","Custom AI Agents","Scheduled AI Tasks","AI Agent Library","AI Lead Scoring","Help Center","Phone & Chat Support"],"minSeats":1,"contactSales":true},{"free":false,"name":"Lofty Team","features":["All Agent features plus:","Advanced Lead Routing","Team Management","Reporting","Single Sign-On","LIVE Webinar Onboarding","LIVE Training Classes","1:1 Onboarding & Training"],"contactSales":true},{"free":false,"name":"Lofty Broker","features":["All Team features plus:","White Label","Customizable Org Structure","Dedicated Customer Success Manager"],"contactSales":true},{"free":false,"name":"Lofty Enterprise","contactSales":true}],"addOns":[{"name":"Lead Gen Service"},{"name":"Power Dialer"},{"name":"Additional Text Packages"},{"name":"Hyperlocal SEO Website"},{"name":"Website Design Services"},{"name":"SEO Setup Services"},{"name":"WordPress IDX Plugin"},{"name":"Lofty Present CMA Builder"},{"name":"Sales Agent"},{"name":"Social Agent"},{"name":"Homeowner Agent"},{"name":"Digital Advertising"}],"summary":"Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.","freeTier":false,"sourceUrl":"https://lofty.com/pricing","retrievedAt":"2026-08-24T09:53:17.409Z"}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | quote |
| pricing.price_level | - | unknown |
| pricing.transparent | - | no |

## Capabilities (Real Estate CRM)

| Capability | BoomTown | Lofty |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Zillow realtor lead parsing integration | - | - |
| Mls idx property search and alerts | ✓ | ✓ |
| Automated SMS email drip action plans | ✓ | ✓ |
| Built in voip power dialer | ✗ | ✓ |
| Social media facebook lead ad sync | ✓ | ✓ |
| Agent team lead routing round robin | - | ✓ |
| Integrated consumer facing idx website | ✓ | ✓ |
| Transaction management dotloop docusign sync | ✓ | - |
| Open house digital sign in forms | ✓ | ✓ |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | Team brokerage tier |

*Source: Vioscale. Generated 2026-09-01T15:17:14.688Z. "-" = undocumented, not absent.*