# Blueshift vs SAP Emarsys

**Leader by Vioscale score:** Blueshift

| Attribute | Blueshift | SAP Emarsys |
|---|---|---|
| **Vioscale score** | 59.1 (62% (medium)) | 24.3 (3% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Blueshift combines a built-in customer data platform with AI-driven campaign orchestration across email, SMS, mobile, and web channels, allowing marketers to build and personalize campaigns without separate tools or technical expertise. | SAP Engagement Cloud combines customer insights with real-time operational data to enable personalized, coordinated interactions across email, SMS, mobile, and web channels. The platform automates customer journeys based on business events and integrates natively with SAP business systems to deliver contextually relevant messaging. |
| integrations.count | 100 | 6 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Facebook"},{"name":"WhatsApp"}]` | `[{"name":"SAP Commerce Cloud"},{"name":"SAP Sales Cloud"},{"name":"SAP Service Cloud"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Yahoo Mail"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$1,250/month when billed annually","features":["Multi-channel campaign automation (email, SMS, mobile, web)","Journey orchestration with triggers and multi-step workflows","Dynamic audience building and segmentation","Unified customer profiles from multiple data sources","Drag-and-drop template personalization","100+ native integrations","Customer AI capabilities included","Email support with 24-hour SLAs","Customer Success Manager"],"commitment":"annual","components":[{"kind":"fixed","amount":1250,"period":"month","currency":"USD"}],"description":"For lean teams scaling cross-channel campaigns","contactSales":false},{"free":false,"name":"Growth","summary":"Custom pricing—contact sales","features":["All Starter features","Advanced data modeling for leads, subscriptions, and transactions","Triggered event computation with customer and catalog data","Household and account-level grouping","Identity resolution with customizable merge rules","Enterprise-grade controls (SSO, audit trails)","Dedicated Customer Success Manager","Priority chat support"],"commitment":"annual","description":"For brands requiring advanced data modeling and enterprise controls","contactSales":true},{"free":false,"name":"Enterprise","summary":"Custom pricing—contact sales","features":["All Growth features","24/7 phone and chat support","Dedicated Customer Success Manager","Quarterly strategy reviews","Custom integration support","Multi-year contract options available"],"commitment":"annual","description":"For large organizations with advanced support requirements","contactSales":true}],"addOns":[{"name":"Premium onboarding services"},{"name":"SMS channel"},{"name":"In-app messaging"},{"name":"Advanced analytics"},{"name":"Advisory Services (campaign strategy, AI tuning, channel activation)"}],"summary":"From $1,250/month. No free tier. Annual commitment with monthly or upfront payment. Downgrades prorated to next billing cycle.","currency":"USD","freeTier":false,"sourceUrl":"https://blueshift.com/pricing-summary/","retrievedAt":"2026-08-18T21:42:12.003Z","startingPrice":{"amount":1250,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | - |
| pricing.free_tier | no | - |
| pricing.model | commercial | commercial |
| pricing.price_level | high | - |
| pricing.starting_price | `{"amount":1250,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| reliability.sla_pct | 99.9 | - |
| security.gdpr | yes | - |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Customer Journey Orchestration)

| Capability | Blueshift | SAP Emarsys |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Visual multi channel journey workflow builder | - | - |
| Event triggered if then branching logic | - | - |
| Native email sending infrastructure | - | - |
| Native mobile push and in app messaging | - | - |
| Native SMS text message sending | - | - |
| Holdout group ab testing at journey level | - | - |
| Segment mparticle tealium cdp sync | - | - |
| Snowflake bigquery data warehouse sync | - | - |
| Amplitude mixpanel analytics sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T15:18:50.077Z. "-" = undocumented, not absent.*