# Bird vs Novu

**Leader by Vioscale score:** Novu

| Attribute | Bird | Novu |
|---|---|---|
| **Vioscale score** | 72.5 (30% (low)) | 77.6 (64% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"on_prem":true,"self_hosted":true}` |
| description.long | Multi-channel communications platform enabling email, SMS, voice, WhatsApp, and real-time messaging through a single API designed for developers and AI agents. | Open-source notifications infrastructure for managing notifications and agent conversations across multiple channels including Email, SMS, Push, Chat, Slack, Microsoft Teams, and Telegram. |
| features.capabilities | `{"rcs":true,"sms":true,"email":true,"voice":true,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"sms":true,"chat":true,"email":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` |
| integrations.count | - | 7 |
| integrations.list | - | `[{"name":"Slack"},{"name":"Microsoft Teams"},{"name":"Telegram"},{"name":"Email"},{"name":"SMS"},{"name":"Push"},{"name":"Chat"}]` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"1000 emails/month, no credit card required","features":["1 webhook endpoint","1 sending domain","Shared sending IP"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"emails":"1000/month","daily_cap":"50/day"}},{"free":false,"name":"Startup","summary":"$15/month for 50K emails or $30/month for 100K","features":["1 webhook endpoint","10 sending domains","Shared sending IP"],"components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"emails":"50000-100000/month"}},{"free":false,"name":"Growth","summary":"From $80/month at 100K emails. Per-message rate declines to $0.42 per 1000 at 2.5M volume","features":["10 webhook endpoints","1000 sending domains","Dedicated IPs available as add-on"],"components":[{"per":{"qty":1000,"unit":"email"},"kind":"metered","amount":0.8,"currency":"USD"}],"contactSales":false,"includedLimits":{"emails":"100000-2500000/month"}},{"free":false,"name":"Enterprise","summary":"Custom pricing for 2.5M+ monthly emails","features":["Negotiated per-message rates","Multi-year invoiced billing","Overage cap lifted by agreement"],"commitment":"annual","contactSales":true,"includedLimits":{"emails":"2500000+/month"}}],"addOns":[{"name":"Dedicated IP","components":[{"kind":"fixed","amount":24.95,"period":"month","currency":"USD"}]}],"summary":"Free tier with 1000 emails/month. Startup from $15/month. Growth from $80/month with volume-based pricing declining to $0.42 per 1000 emails.","currency":"USD","freeTier":true,"sourceUrl":"https://bird.com","retrievedAt":"2026-08-03T13:21:15.007Z","startingPrice":{"amount":0.8,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/month","features":["10,000 workflow runs/month","All channels: Email, In-app, SMS, Chat, Push","US + EU data residency","Up to 20 workflows","2 environments (Dev + Prod)","Activity feed retention: 24 hours","Up to 3 team members"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"A complete starter toolkit for exploring Novu and sending your first notifications. No credit card required.","contactSales":false,"includedLimits":{"workflows":"20","environments":"2","team_members":"3","workflow_runs":"10,000/mo","activity_feed_retention":"24h"}},{"free":false,"name":"Pro","summary":"Starting from $30/month","features":["30,000+ workflow runs/month","Everything in Free, plus:","7-day activity feed retention","Remove Novu branding","Advanced email editor (blocks, layouts)","Higher rate limits & faster processing"],"components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"More scale and flexibility - ideal for teams moving beyond experimentation.","contactSales":false,"includedLimits":{"workflow_runs":"30,000/mo","activity_feed_retention":"7 days"}},{"free":false,"name":"Team","summary":"Starting from $250/month","features":["250,000+ workflow runs/month","Everything in Pro, plus:","Up to 10 environments (Staging, QA, Pre-prod, etc.)","90-day activity feed retention","Unlimited team members","More workflows","Role-Based Access Control (RBAC)","Expanded rate limits (600 RPS triggers)"],"components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"Built for growing engineering teams sending meaningful volume into production.","contactSales":false,"includedLimits":{"environments":"10","team_members":"Unlimited","workflow_runs":"250,000/mo","throughput_rps":"600","activity_feed_retention":"90 days"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, contact sales","features":["10M+ workflow runs/month (custom volume tiers)","Everything in Team, plus:","Unlimited environments","Custom retention policies (feed, audit, logs)","Custom delay & digest windows","HIPAA BAA","Dedicated SSO (SAML / OIDC)","Directory Sync (SCIM)","Private Slack/Teams support channel","Advanced data residency (Singapore, UK, Australia, Japan, South Korea, custom regions)","Self-hosted deployment options"],"description":"Enterprise-grade scale, compliance, support, and hosting options.","contactSales":true,"includedLimits":{"workflow_runs":"10M+","custom_volumes":"True"}}],"summary":"From $30/month. Free tier with 10,000 workflow runs/month.","currency":"USD","freeTier":true,"sourceUrl":"https://novu.co","retrievedAt":"2026-08-03T14:27:48.362Z","startingPrice":{"amount":1.2,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | low | low |
| pricing.starting_gbp | 0.8 | 1.2 |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | - | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (Communication APIs)

| Capability | Bird | Novu |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | ✓ | ✓ |
| Voice | ✓ | - |
| WhatsApp | ✓ | - |
| RCS | ✓ | - |
| Transactional email | ✓ | ✓ |
| Video / real-time | - | - |
| In-app chat | - | ✓ |
| Verify / OTP / 2FA | ✓ | - |
| **Messaging** |  |  |
| Two-way messaging | ✓ | - |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | ✓ |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: Vioscale. Generated 2026-08-07T00:02:00.416Z. "-" = undocumented, not absent.*