# Base vs Salesforce Sales Cloud

**Leader by Vioscale score:** Base

| Attribute | Base | Salesforce Sales Cloud |
|---|---|---|
| **Vioscale score** | 65.4 (35% (low)) | 58.6 (53% (medium)) |
| content.faq | `[{"answer":"Base is a cloud-based sales CRM that provides contact management, deal tracking, and pipeline visibility for sales teams. The platform includes automation features and reporting capabilities for analyzing sales activity.","source":"https://getbase.com","question":"What is Base?","confidence":0.95},{"answer":"Base is available as a web application and includes a dedicated mobile app. This allows sales teams to access the platform from desktop and mobile devices.","source":"https://getbase.com","question":"What platforms does Base support?","confidence":0.92},{"answer":"Base uses a subscription model with a freemium offering. Paid plans start at a low price point, and a free tier is available for eligible startups for up to two years.","source":"https://getbase.com","question":"What is Base's pricing model?","confidence":0.88},{"answer":"Base includes contact and deal management, pipeline tracking, email integration, marketing and workflow automation, reporting dashboards, sales forecasting, and API access for custom development.","source":"https://getbase.com","question":"What core features does Base provide?","confidence":0.95},{"answer":"Base integrates with over 1800 third-party applications across various categories. Key integrations include email, Zendesk Support, and other applications available in the Zendesk Marketplace.","source":"https://getbase.com","question":"How many integrations does Base support?","confidence":0.88},{"answer":"Yes, Base offers a free tier for eligible startups with no credit card required. This provides access to core features for up to two years while teams evaluate whether a paid plan is needed.","source":"https://getbase.com","question":"Is Base suitable for startups with limited budgets?","confidence":0.9},{"answer":"Base provides API access for teams that need custom integrations. This allows development teams to build connections with internal business systems or other applications not available in the standard integrations catalog.","source":"https://getbase.com","question":"Can I build custom integrations with Base?","confidence":0.92}]` | - |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A modern sales CRM that maximizes productivity, maintains pipeline visibility, and enables data-driven sales teams to grow revenue with contact management, deal tracking, and automation. | Salesforce offers integrated CRM solutions that combine contact and opportunity management, email marketing, workflow automation, and compliance tools. The platform includes specialized editions for different business needs, from basic startup packages to advanced marketing intelligence and personalization capabilities. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"lead_scoring":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 1,800 | 3 |
| integrations.list | `[{"name":"Email"},{"name":"Zendesk Support"},{"name":"Zendesk Marketplace apps"}]` | `[{"name":"MuleSoft"},{"name":"Slack"},{"name":"Informatica"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","summary":"From £19/month. Free tier available for eligible startups (up to 2 years).","currency":"GBP","freeTier":true,"sourceUrl":"https://getbase.com","retrievedAt":"2026-07-31T10:16:09.182Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Salesforce Starter","summary":"$25/user/month (starting price, transaction fees apply)","features":["Lead, Account, Contact, and Opportunity Management","Dynamic Email Marketing and Analytics","Built-in Sales Flows and Lead Routing","Connected Slack Conversations"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":25,"period":"month","currency":"USD"}],"description":"Simple CRM suite with marketing, sales, service, and commerce","contactSales":false},{"free":false,"name":"Marketing Cloud Next Growth Edition","summary":"$1,500/org/month billed annually","features":["Agentforce Campaign Creation","Multi-Channel Journeys","Forms and Landing Pages"],"commitment":"annual","components":[{"kind":"fixed","amount":1500,"period":"month","currency":"USD"}],"description":"Agentic marketing automation with multi-channel journeys","contactSales":false},{"free":false,"name":"Marketing Cloud Next Advanced Edition","summary":"$3,250/org/month billed annually","features":["Agentforce Campaign Creation","Path Experimentation","Two-Way Conversations for SMS and WhatsApp"],"commitment":"annual","components":[{"kind":"fixed","amount":3250,"period":"month","currency":"USD"}],"description":"Advanced marketing automation with experimentation and two-way messaging","contactSales":false}],"addOns":[{"name":"Salesforce Personalization","components":[{"kind":"fixed","amount":8000,"period":"month","currency":"USD"}]},{"name":"Marketing Intelligence","components":[{"kind":"fixed","amount":10000,"period":"month","currency":"USD"}]},{"name":"Loyalty Management","components":[{"kind":"fixed","amount":20000,"period":"month","currency":"USD"}]},{"name":"Account Engagement+","components":[{"kind":"fixed","amount":1250,"period":"month","currency":"USD"}]},{"name":"Engagement+","components":[{"kind":"fixed","amount":2000,"period":"month","currency":"USD"}]},{"name":"Intelligence+","components":[{"kind":"fixed","amount":11000,"period":"month","currency":"USD"}]}],"summary":"From $25/user/month (Starter) or $1,500/org/month (Marketing Cloud editions). Annual billing available.","currency":"USD","freeTier":false,"sourceUrl":"https://www.salesforce.com/marketing/pricing/","retrievedAt":"2026-08-16T20:55:25.333Z","startingPrice":{"amount":25,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | mid |
| pricing.transparent | no | yes |
| reliability.status_page | - | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |

## Capabilities (CRM Software)

| Capability | Base | Salesforce Sales Cloud |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | - | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✓ | - |
| **Access** |  |  |
| Native mobile app | ✓ | - |
| **Extensibility** |  |  |
| Public API | ✓ | - |
| Custom fields & objects | - | - |

*Source: Vioscale. Generated 2026-09-01T16:33:12.112Z. "-" = undocumented, not absent.*