# Balsamiq vs Marvel

| Attribute | Balsamiq | Marvel |
|---|---|---|
| **Vioscale score** | 69 (69% (medium)) | 66.3 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A wireframing and prototyping platform that combines AI-assisted design with real-time collaboration to help teams turn rough ideas into validated, interactive prototypes before handing off to developers. | A web-based design workspace where teams wireframe, prototype, gather feedback, and hand off specifications to developers—all in one platform with real-time collaboration and built-in feedback tools. |
| features.capabilities | `{"ai_design":true,"dev_handoff":true,"pricing_model":"subscription","vector_design":true,"platform_breadth":"Web (Cloud), Desktop, Confluence, Jira","plugin_ecosystem":"Slack, Jira, Confluence, Notion, MCP server for Claude/Cursor","component_libraries":true,"clickable_prototyping":true,"realtime_collaboration":true}` | `{"dev_handoff":true,"pricing_model":"freemium","self_hostable":false,"vector_design":true,"platform_breadth":"Web platform with GraphQL API for integrations","plugin_ecosystem":"GraphQL API, integrations directory, and partner program","clickable_prototyping":true,"realtime_collaboration":true}` |
| integrations.count | 5 | 4 |
| integrations.list | `[{"name":"Slack"},{"name":"Jira"},{"name":"Confluence"},{"name":"Notion"},{"name":"MCP server (Claude, Cursor)"}]` | `[{"name":"Figma"},{"name":"Slack"},{"name":"Ballpark"},{"name":"Zapier"}]` |
| market.availability | - | `{"hqCountry":"GB","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$16/editor/month billed annually ($192/year)","features":["Up to 10 projects","Unlimited reviewers","500 monthly AI credits per editor","Balsamiq MCP server","Slack integration","Custom UI components","Export to PDF or image"],"minSeats":1,"commitment":"annual","components":[{"kind":"per_unit","unit":"editor","amount":16,"period":"month","currency":"USD"}],"description":"Up to 10 projects, 500 monthly AI credits, Slack integration","contactSales":false,"includedLimits":{"projects":"10","reviewers":"unlimited","ai_credits_monthly":"500"}},{"free":false,"name":"Teams","summary":"$24/editor/month billed annually ($288/year)","features":["Up to 100 projects","Unlimited reviewers","1,000 monthly AI credits per editor","Balsamiq MCP server","Billing admin role and permissions","Custom UI components","Export to PDF or image","Priority support"],"minSeats":1,"commitment":"annual","components":[{"kind":"per_unit","unit":"editor","amount":24,"period":"month","currency":"USD"}],"description":"Up to 100 projects, 1,000 monthly AI credits, priority support","contactSales":false,"includedLimits":{"projects":"100","reviewers":"unlimited","ai_credits_monthly":"1000"}},{"free":false,"name":"Enterprise","summary":"$35/editor/month billed annually ($420/year)","features":["Everything in Teams, plus:","Up to 400 projects","2,500 monthly AI credits per editor","Balsamiq MCP server","SSO with SAML","Legal and security review support","Data storage in the US or EU","Premium support"],"minSeats":1,"commitment":"annual","components":[{"kind":"per_unit","unit":"editor","amount":35,"period":"month","currency":"USD"}],"description":"Up to 400 projects, 2,500 monthly AI credits, SSO, premium support","contactSales":false,"includedLimits":{"projects":"400","reviewers":"unlimited","ai_credits_monthly":"2500"}}],"summary":"From $16/editor/month. Free 14-day trial. Save 30% with annual billing.","currency":"USD","freeTier":true,"sourceUrl":"https://balsamiq.com","retrievedAt":"2026-08-01T15:33:44.068Z","freeTrialDays":14,"startingPrice":{"amount":16,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever","features":["1 project","1 user"],"minSeats":1,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"contactSales":false,"includedLimits":{"users":"1","projects":"1"}},{"free":false,"name":"Pro","summary":"£8/user/month billed yearly","features":["Unlimited projects","3 active user tests","Download prototypes offline","Remove Marvel branding"],"minSeats":1,"commitment":"annual","components":[{"kind":"per_unit","unit":"user","amount":8,"period":"month","currency":"GBP"}],"description":"Best for individuals","contactSales":false,"includedLimits":{"projects":"unlimited","user_tests":"3 active"}},{"free":false,"name":"Team","summary":"£8/user/month billed yearly (3 user minimum)","features":["Unlimited projects","10 active user tests","Download prototypes offline","Remove Marvel branding","Premium support"],"minSeats":3,"commitment":"annual","components":[{"kind":"per_unit","unit":"user","amount":8,"period":"month","currency":"GBP"}],"description":"Best for small teams","contactSales":false,"includedLimits":{"projects":"unlimited","user_tests":"10 active"}},{"free":false,"name":"Enterprise","summary":"Contact sales for quote","features":["Unlimited users","Unlimited projects","Unlimited user tests","Dedicated support","Remove Marvel branding","Invite-only projects","Advanced security settings","Single Sign-On (SSO)","Invoice/custom billing"],"description":"Built for large organizations","contactSales":true,"includedLimits":{"users":"unlimited","projects":"unlimited","user_tests":"unlimited"}}],"summary":"From £8/user/month billed annually. Free tier available.","currency":"GBP","freeTier":true,"sourceUrl":"https://marvelapp.com/","retrievedAt":"2026-08-04T08:33:54.196Z","freeTrialDays":7,"startingPrice":{"amount":8,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | no |
| reliability.sla_pct | 99.9 | 99.98 |
| reliability.status_page | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.pci | - | yes |
| security.soc2 | yes | yes |

## Capabilities (UI/UX & Prototyping Tools)

| Capability | Balsamiq | Marvel |
|---|:--:|:--:|
| **Design** |  |  |
| Vector UI design | ✓ | ✓ |
| Component / design-system libraries | ✓ | - |
| Auto layout / responsive | - | - |
| **Prototyping** |  |  |
| Clickable prototyping | ✓ | ✓ |
| Advanced interactions (variables / conditions) | - | - |
| **Collaboration** |  |  |
| Real-time multiplayer collaboration | ✓ | ✓ |
| **Handoff** |  |  |
| Dev handoff / spec export | ✓ | ✓ |
| **Platform** |  |  |
| Platform breadth (Web / macOS / Windows / Linux / self-hosted) | Web (Cloud), Desktop, Confluence, Jira | Web platform with GraphQL API for integrations |
| **Licensing** |  |  |
| Self-hostable / open-source | - | ✗ |
| **AI** |  |  |
| AI design assist | ✓ | - |
| **Pricing** |  |  |
| Pricing model | Subscription | Freemium |
| **Ecosystem** |  |  |
| Plugin / community ecosystem | Slack, Jira, Confluence, Notion, MCP server for Claude/Cursor | GraphQL API, integrations directory, and partner program |

*Source: Vioscale. Generated 2026-09-01T16:27:42.387Z. "-" = undocumented, not absent.*