# Attribution vs Triple Whale

**Leader by Vioscale score:** Triple Whale

| Attribute | Attribution | Triple Whale |
|---|---|---|
| **Vioscale score** | 52.3 (26% (low)) | 67.2 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | - | Triple Whale integrates data from all sales and marketing channels into a single analytics hub, providing multi-touch attribution, real-time insights, and AI-powered automation to help ecommerce brands optimize spending and operational efficiency. |
| features.capabilities | - | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_store_revenue_tier","marketing_mix_modeling_mmm":true,"meta_google_tiktok_ads_api_sync":true,"daily_ad_spend_cost_ingestion_api":true,"salesforce_hubspot_crm_revenue_sync":false,"multi_touch_attribution_mta_modeling":true,"post_purchase_survey_zero_party_data":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true,"b2b_account_level_pipeline_revenue_attribution":false}` |
| integrations.count | 24 | 15 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Meta"},{"name":"TikTok"},{"name":"LinkedIn Ads"},{"name":"Reddit"},{"name":"Pinterest"},{"name":"Quora"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Pipedrive"},{"name":"Twilio Segment"},{"name":"RudderStack"},{"name":"Klaviyo"},{"name":"Marketo"},{"name":"Heap"},{"name":"WordPress"},{"name":"Unbounce"},{"name":"Recurly"},{"name":"Zoho"},{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"}]` | `[{"name":"Shopify"},{"name":"BigCommerce"},{"name":"WooCommerce"},{"name":"Stripe"},{"name":"Meta"},{"name":"Google Ads"},{"name":"TikTok"},{"name":"Slack"},{"name":"Klaviyo"},{"name":"Okendo"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"Criteo"},{"name":"Yotpo"},{"name":"Amazon"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$399/mo, billed monthly","features":["All 5 attribution models (first touch, last touch, linear, time decay, position-based)","All digital ad channel connectors","HubSpot CRM lifecycle and deal-stage sync","Salesforce opportunity and closed-won mapping","Twilio Segment CDP connector and profile sync","Email support","Optional managed onboarding","ROAS model comparison","Channel performance reporting"],"commitment":"monthly","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"description":"For growing teams tracking full funnel across CRM and CDP platforms like HubSpot, Twilio Segment, or Salesforce","contactSales":false,"includedLimits":{"monthly_tracked_visitors":"10,000"}},{"free":false,"name":"Shopify","summary":"$199/mo","commitment":"monthly","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"description":"Dedicated plan for Shopify ecommerce stores tracking customer journeys from ad click to purchase and repeat revenue","contactSales":false},{"free":false,"name":"Custom","summary":"Tailored pricing via contact sales","features":["Everything in Pro","Multi-project and workspace support","Data warehouse tooling (Snowflake, BigQuery, Databricks)","Account-based attribution","Custom lookback windows","Custom monthly tracked visitor limits","Included managed onboarding","Custom seats and support tier"],"description":"Enterprise plan for organizations with complex stacks, account-based attribution, and warehouse-first tracking requirements","contactSales":true}],"addOns":[{"name":"Visitor overage","components":[{"per":{"qty":1000,"unit":"tracked_visitors"},"kind":"metered","amount":10,"currency":"USD"}]}],"summary":"From $199/mo (Shopify) to $399/mo (Pro). 14-day free trial. Annual billing saves 16%.","currency":"USD","freeTier":false,"sourceUrl":"https://www.attributionapp.com/pricing/","retrievedAt":"2026-08-19T14:43:10.158Z","freeTrialDays":14,"startingPrice":{"amount":199,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, no commitment","description":"Free plan with no commitment","contactSales":false},{"free":false,"name":"Foundation","summary":"GMV-based pricing; includes measurement and Moby AI","features":["Multi-touch attribution powered by Triple Pixel","First-click and last-click attribution models","BI suite with custom dashboards","SQL editor","Customer segments","Post-purchase survey","Moby AI operator","Unlimited users","Multi-store integration"],"commitment":"annual","description":"Core measurement and AI capabilities including attribution and reporting","contactSales":false},{"free":false,"name":"Automate","summary":"Foundation + automations and specialist agents","features":["All Foundation features","Automations for recurring tasks and triggers","Moby Specialists for specific domains","Expanded Moby usage allotment","Automated monitoring and alerts","Automated reporting"],"commitment":"annual","description":"Foundation capabilities plus proactive automation and specialist agents","contactSales":false},{"free":false,"name":"Enterprise","summary":"All-inclusive platform with advanced measurement and enterprise security","features":["All Automate features","Compass unified measurement","Marketing mix modeling","Incrementality testing","Multi-brand reporting","SOC 2 Type II compliance","Single sign-on (SSO)","Comprehensive audit logs","Custom security review"],"commitment":"annual","description":"Complete platform with advanced measurement, security controls, and multi-brand capabilities","contactSales":true}],"summary":"GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration","currency":"USD","freeTier":true,"sourceUrl":"https://www.triplewhale.com/pricing","retrievedAt":"2026-08-25T12:13:44.562Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":199,"currency":"USD"}` | - |
| pricing.transparent | yes | yes |
| security.gdpr | yes | yes |
| security.soc2 | - | yes |

## Capabilities (Marketing Attribution)

| Capability | Attribution | Triple Whale |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | ✓ |
| Server side first party pixel tracking | - | ✓ |
| Post purchase survey zero party data | - | ✓ |
| Marketing mix modeling mmm | - | ✓ |
| B2B account level pipeline revenue attribution | - | ✗ |
| Daily ad spend cost ingestion API | - | ✓ |
| Meta google tiktok ads API sync | - | ✓ |
| Salesforce hubspot CRM revenue sync | - | ✗ |
| Shopify woocommerce ecommerce revenue sync | - | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✗ |
| Pricing model | - | Per store revenue tier |

*Source: Vioscale. Generated 2026-09-01T17:17:25.801Z. "-" = undocumented, not absent.*