# Attribution vs Northbeam

| Attribute | Attribution | Northbeam |
|---|---|---|
| **Vioscale score** | 52.3 (26% (low)) | 20.9 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | - | A marketing analytics platform that uses multi-touch attribution, incrementality testing, and media mix modeling to help brands understand how advertising spend drives revenue across all channels and optimize campaign performance. |
| integrations.count | 24 | 3 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Meta"},{"name":"TikTok"},{"name":"LinkedIn Ads"},{"name":"Reddit"},{"name":"Pinterest"},{"name":"Quora"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Pipedrive"},{"name":"Twilio Segment"},{"name":"RudderStack"},{"name":"Klaviyo"},{"name":"Marketo"},{"name":"Heap"},{"name":"WordPress"},{"name":"Unbounce"},{"name":"Recurly"},{"name":"Zoho"},{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"}]` | `[{"name":"Meta"},{"name":"Axon"},{"name":"Shopify"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$399/mo, billed monthly","features":["All 5 attribution models (first touch, last touch, linear, time decay, position-based)","All digital ad channel connectors","HubSpot CRM lifecycle and deal-stage sync","Salesforce opportunity and closed-won mapping","Twilio Segment CDP connector and profile sync","Email support","Optional managed onboarding","ROAS model comparison","Channel performance reporting"],"commitment":"monthly","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"description":"For growing teams tracking full funnel across CRM and CDP platforms like HubSpot, Twilio Segment, or Salesforce","contactSales":false,"includedLimits":{"monthly_tracked_visitors":"10,000"}},{"free":false,"name":"Shopify","summary":"$199/mo","commitment":"monthly","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"description":"Dedicated plan for Shopify ecommerce stores tracking customer journeys from ad click to purchase and repeat revenue","contactSales":false},{"free":false,"name":"Custom","summary":"Tailored pricing via contact sales","features":["Everything in Pro","Multi-project and workspace support","Data warehouse tooling (Snowflake, BigQuery, Databricks)","Account-based attribution","Custom lookback windows","Custom monthly tracked visitor limits","Included managed onboarding","Custom seats and support tier"],"description":"Enterprise plan for organizations with complex stacks, account-based attribution, and warehouse-first tracking requirements","contactSales":true}],"addOns":[{"name":"Visitor overage","components":[{"per":{"qty":1000,"unit":"tracked_visitors"},"kind":"metered","amount":10,"currency":"USD"}]}],"summary":"From $199/mo (Shopify) to $399/mo (Pro). 14-day free trial. Annual billing saves 16%.","currency":"USD","freeTier":false,"sourceUrl":"https://www.attributionapp.com/pricing/","retrievedAt":"2026-08-19T14:43:10.158Z","freeTrialDays":14,"startingPrice":{"amount":199,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Growth","summary":"Custom pricing - contact for quote","features":["Full multi-touch attribution and dashboards","Creative, strategy and media buying support from agency partner","Preferred Northbeam pricing","Up to $50,000 in ad credits"],"description":"For seven-figure brands spending under $200K/month on ads, includes hands-on agency support and attribution dashboard access","contactSales":true,"includedLimits":{"ad_credits":"up to $50,000"}},{"free":false,"name":"Starter","summary":"$1,500/month","features":["Independent, first-party multi-touch attribution across all ad channels","Customizable omnichannel dashboards","Custom attribution via Northbeam Apex","Clicks + Deterministic Views (C+DV)","Up to $100,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":1500,"period":"month","currency":"USD"}],"description":"For brands spending less than $1.5m annually on ads who want to scale with attribution data","contactSales":false,"includedLimits":{"ad_credits":"up to $100,000"}},{"free":false,"name":"Professional","summary":"$3,500/month","features":["Everything in Starter","Unlimited users, data exports, integrations, and MCP access","Integration with any ecommerce platform","Dedicated Media Strategist","More data refresh frequency options","Optional Incrementality testing","Up to $150,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":3500,"period":"month","currency":"USD"}],"description":"For growth marketers spending up to $500k monthly on ads who want to test and expand into new channels","contactSales":false,"includedLimits":{"ad_credits":"up to $150,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing - contact sales","features":["Expert media buying guidance from Media Strategy team","Dedicated Customer Success Manager and Slack channel","Optional hourly conversion data","Export granular touchpoint data","Global, international or geo-specific dashboards","Direct custom ecommerce platform integration","Media Mix Modeling Plus","Up to $200,000 in ad credits"],"description":"For sophisticated teams spending over $500k monthly on ads with need for advanced features and support","contactSales":true,"includedLimits":{"ad_credits":"up to $200,000"}}],"summary":"From $1,500/month (Starter). No free tier.","currency":"USD","freeTier":false,"sourceUrl":"https://www.northbeam.io/pricing","retrievedAt":"2026-08-19T14:44:48.726Z","startingPrice":{"amount":1500,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":199,"currency":"USD"}` | `{"amount":1500,"currency":"USD"}` |
| pricing.transparent | yes | no |
| security.gdpr | yes | yes |

## Capabilities (Marketing Attribution)

| Capability | Attribution | Northbeam |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T14:30:34.392Z. "-" = undocumented, not absent.*