# Attio vs Zoho CRM

**Leader by Vioscale score:** Zoho CRM

| Attribute | Attio | Zoho CRM |
|---|---|---|
| **Vioscale score** | 63.2 (71% (medium)) | 70.1 (72% (medium)) |
| content.faq | - | `[{"answer":"Zoho CRM is a cloud-based customer relationship management platform designed to help businesses manage customer interactions, sales pipelines, and team collaboration. The platform serves over 300,000 businesses globally across all industries, ranging from small teams to enterprises.","source":"https://www.zoho.com/crm/","question":"What is Zoho CRM and who uses it?","confidence":0.95},{"answer":"Zoho CRM offers a freemium model with a perpetual free tier supporting up to 3 users, plus multiple paid subscription plans priced per user per month. Subscriptions are flexible with no long-term contracts required, and annual plans typically offer savings compared to monthly billing.","source":"https://www.zoho.com/crm/pricing.html","question":"What is Zoho CRM's pricing model?","confidence":0.93},{"answer":"Zoho CRM is proprietary commercial software, not open-source. It is a cloud-based Software-as-a-Service (SaaS) platform operated and maintained by Zoho Corporation.","source":"https://www.zoho.com/crm/","question":"Is Zoho CRM open-source or proprietary?","confidence":0.98},{"answer":"Zoho CRM is exclusively cloud-based and accessible through web browsers and dedicated mobile applications. There is no self-hosted or on-premises deployment option available; all data and functionality reside in Zoho's cloud infrastructure.","source":"https://www.zoho.com/crm/","question":"How is Zoho CRM deployed, and what platforms does it support?","confidence":0.94},{"answer":"Key features include sales force automation with pipeline and territory management, AI-powered assistance for task automation and insights, lead management and nurturing, process automation through workflows and cadences, business intelligence with dashboards and reporting, and extensive customization options. The platform also supports omnichannel customer engagement and includes configure-price-quote (CPQ) functionality in higher-tier plans.","source":"https://www.zoho.com/crm/features/","question":"What are the main features and capabilities of Zoho CRM?","confidence":0.92},{"answer":"Yes, Zoho CRM integrates with over 1,000 third-party applications through its Zoho Marketplace. Users can connect to popular business tools, and developers can build custom integrations using Zoho's REST APIs.","source":"https://www.zoho.com/crm/","question":"Does Zoho CRM support integrations with other applications?","confidence":0.9},{"answer":"Zoho CRM offers multiple tiers (Free, Standard, Professional, Enterprise, and Ultimate) with increasing capabilities. The Free edition supports up to 3 users with basic contact and workflow management. Higher tiers progressively add AI agents, advanced automation, inventory management, custom functions, and enterprise features like multi-team management and approval workflows.","source":"https://www.zoho.com/crm/pricing.html","question":"What are the main differences between Zoho CRM editions?","confidence":0.91},{"answer":"Zoho CRM competes with platforms like Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics. Zoho generally positions itself as more affordable and accessible to small and mid-market businesses, with strong AI capabilities and extensive customization. Unlike some competitors, Zoho offers a persistent free tier and does not require long-term contracts.","source":"https://www.zoho.com/crm/","question":"How does Zoho CRM compare to alternative CRM platforms?","confidence":0.85}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows. | A cloud-based sales and customer management platform that combines artificial intelligence with workflow automation and an intuitive user interface to help businesses streamline sales processes, team collaboration, and customer engagement. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"custom_fields":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"reporting_dashboards":true}` |
| integrations.count | 15 | 7 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Hubspot"},{"name":"Pipedrive"},{"name":"Zoho"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Slack"},{"name":"Mailchimp"},{"name":"Segment"},{"name":"Zapier"}]` | `[{"name":"Zoho Creator"},{"name":"Zoho Books"},{"name":"Zoho Catalyst"},{"name":"Zoho Cliq"},{"name":"Zoho RPA"},{"name":"Google APIs"},{"name":"YouTube APIs"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"£0/user/mo. Free tier with up to 3 seats.","features":["Real-time contact syncing","Automatic data enrichment","Up to 3 seats","Record and entry templates","Email and calendar sync","1 email account per user","Reporting (up to 3 reports)","Insight reports","Basic access permissions"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"description":"For individuals to explore Attio on their own","contactSales":false,"includedLimits":{"seats":"3","objects":"3","records":"50,000","seat_credits":"100/mo","emails_per_month":"200","workspace_credits":"250/mo"}},{"free":false,"name":"Plus","summary":"£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.","features":["Private lists","Enhanced email sending","Up to 10 seats","Custom relationship attributes","Custom objects","Formula attributes","Ask Attio","AI agents","Integrations","API and webhook access","Workflows","Sequences","2 email accounts per user","Email sharing controls","Company enrichment","People enrichment","Reporting (up to 15 reports)","Advanced access permissions"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":34,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":27,"period":"month","currency":"GBP"}],"description":"For small teams to get started together","contactSales":false,"includedLimits":{"seats":"10","objects":"5","records":"250,000","seat_credits":"500/mo","emails_per_month":"1,000","workspace_credits":"1,500/mo"}},{"free":false,"name":"Pro","summary":"£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.","features":["Call Intelligence","Sequences","Permission controls","Advanced reporting","Unlimited seats","Manual activity logging","Call Intelligence","Ask Attio","AI agents","Integrations","API and webhook access","App SDK","Workflows","Integration blocks","3+ email accounts per user","Email visibility on records","Bulk email sending (50 at once)","Auto-labeling","Auto-summaries","Company and people enrichment","Reporting (up to 100 reports)","Funnel reports","Segment by targets","Historical attributes","Time comparisons","Advanced access permissions","Payment by invoice"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":74,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"For growing teams to scale revenue with automation","contactSales":false,"includedLimits":{"seats":"Unlimited","objects":"12","records":"1,000,000","seat_credits":"1,000/mo","emails_per_month":"Unlimited","workspace_credits":"10,000/mo"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, billed annually. Unlimited objects and teams with advanced security.","features":["Unlimited objects","Unlimited teams","Security and admin controls","SCIM","Single sign-on","Protected recipients","Priority support","Migration service","All Pro features","Manage by individuals","100+ reports"],"commitment":"annual","description":"For organizations needing advanced security and control","contactSales":true,"includedLimits":{"seats":"Unlimited","objects":"Unlimited","records":"Custom","seat_credits":"2,500/mo","emails_per_month":"Unlimited","workspace_credits":"Custom"}}],"addOns":[{"name":"Workspace Credits","components":[{"qty":5000,"kind":"metered","amount":70,"period":"month","currency":"GBP"},{"qty":10000,"kind":"metered","amount":120,"period":"month","currency":"GBP"},{"qty":25000,"kind":"metered","amount":250,"period":"month","currency":"GBP"},{"qty":50000,"kind":"metered","amount":445,"period":"month","currency":"GBP"}]}],"summary":"From £27/user/mo (annual). Free tier for up to 3 users.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.attio.com","retrievedAt":"2026-08-03T22:54:39.651Z","startingPrice":{"amount":27,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"freemium","summary":"Flexible pricing with free tier available; specific plan details not publicly listed","freeTier":true,"sourceUrl":"https://www.zoho.com/crm/","retrievedAt":"2026-08-14T15:22:12.246Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | yes |
| release.cadence_days | - | 45 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.soc2 | - | yes |

## Capabilities (CRM Software)

| Capability | Attio | Zoho CRM |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | - |
| **Communication** |  |  |
| Email sync & tracking | ✓ | - |
| **Automation** |  |  |
| Marketing automation | ✓ | - |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | - |
| **Access** |  |  |
| Native mobile app | ✓ | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T15:20:08.266Z. "-" = undocumented, not absent.*