# Attio vs Salesforce

**Leader by Vioscale score:** Salesforce

| Attribute | Attio | Salesforce |
|---|---|---|
| **Vioscale score** | 63.2 (71% (medium)) | 82.1 (74% (medium)) |
| adoption.stackoverflow_questions | - | 60,000 |
| content.faq | - | `[{"answer":"Salesforce is a cloud-based customer relationship management (CRM) platform that helps organizations manage sales, service, marketing, and commerce operations. It is designed primarily for mid-market and enterprise businesses across various industries, though smaller companies can also use its offerings through free trials or lower-cost editions.","source":"https://www.salesforce.com/products/what-is-salesforce/","question":"What is Salesforce and who is it designed for?","confidence":0.95},{"answer":"Salesforce's primary products include Sales Cloud (for sales team management), Service Cloud (for customer support and service), Commerce Cloud (for e-commerce), Marketing Cloud (for customer marketing), Platform (for custom application development), and Einstein Analytics (for business intelligence). Each product can be used independently or integrated together.","source":"https://www.salesforce.com/products/","question":"What are Salesforce's core products?","confidence":0.95},{"answer":"Salesforce is proprietary, commercial software. It is not open-source. The platform operates on a closed-source model where Salesforce controls all development, updates, and source code.","source":"https://www.salesforce.com/company/about/","question":"Is Salesforce open-source or commercial software?","confidence":0.98},{"answer":"Salesforce is deployed exclusively as a cloud-based software-as-a-service (SaaS) platform. Users access it through web browsers or mobile applications; there is no on-premises or self-hosted deployment option. Salesforce maintains and updates all infrastructure and servers.","source":"https://help.salesforce.com/s/article/000326486","question":"How is Salesforce deployed and accessed?","confidence":0.97},{"answer":"Salesforce operates a tiered subscription pricing model with a free tier (limited trial or Essentials edition), followed by multiple paid plans at increasing feature levels (typically Professional, Enterprise, and Unlimited editions). Pricing varies by product and the number of users, with per-user-per-month subscription costs.","source":"https://www.salesforce.com/products/pricing/","question":"What is Salesforce's pricing model?","confidence":0.94},{"answer":"Salesforce supports Apex (a proprietary Java-like language for server-side development), JavaScript, and Lightning Web Components for custom development. It provides REST and SOAP APIs, and a built-in integrated development environment called Salesforce DX for developers building extensions and integrations.","source":"https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_what_is_rest_api.htm","question":"What programming languages and APIs does Salesforce support?","confidence":0.93},{"answer":"Leading alternatives to Salesforce include HubSpot (known for mid-market and SMB focus), Microsoft Dynamics 365 (part of the Microsoft ecosystem), Zoho CRM (competitive on pricing), Oracle NetSuite, and SAP. Selection depends on organization size, budget, industry requirements, and existing technology infrastructure.","source":"https://www.salesforce.com/competitors/","question":"What are common alternatives to Salesforce?","confidence":0.92},{"answer":"Salesforce integrates with hundreds of third-party applications and platforms through native connectors, APIs, and pre-built integration tools like Salesforce MuleSoft and AppExchange marketplace integrations. Common integrations include email platforms, ERP systems, accounting software, and business intelligence tools.","source":"https://appexchange.salesforce.com/","question":"What integrations does Salesforce offer?","confidence":0.93}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows. | Enterprise customer relationship management system that integrates sales, service, and marketing functions across multiple channels. It includes AI-powered agents to automate customer workflows, provides analytics for business decisions, and connects with hundreds of third-party business tools. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 15 | 18 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Hubspot"},{"name":"Pipedrive"},{"name":"Zoho"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Slack"},{"name":"Mailchimp"},{"name":"Segment"},{"name":"Zapier"}]` | `[{"name":"Slack"},{"name":"Tableau"},{"name":"MuleSoft"},{"name":"CRM Analytics"},{"name":"Data 360"},{"name":"Tableau Exchange"},{"name":"Salesforce CLI"},{"name":"Embedded Analytics"},{"name":"Data Pipelines"},{"name":"SOQL Builder"},{"name":"Code Analyzer"},{"name":"Event Monitoring"},{"name":"Platform Encryption"},{"name":"Field Audit Trail"},{"name":"Shield"},{"name":"Data Mask & Seed"},{"name":"Backup & Recover"},{"name":"Hyperforce"}]` |
| market.availability | - | `{"primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"cli":true,"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"£0/user/mo. Free tier with up to 3 seats.","features":["Real-time contact syncing","Automatic data enrichment","Up to 3 seats","Record and entry templates","Email and calendar sync","1 email account per user","Reporting (up to 3 reports)","Insight reports","Basic access permissions"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"description":"For individuals to explore Attio on their own","contactSales":false,"includedLimits":{"seats":"3","objects":"3","records":"50,000","seat_credits":"100/mo","emails_per_month":"200","workspace_credits":"250/mo"}},{"free":false,"name":"Plus","summary":"£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.","features":["Private lists","Enhanced email sending","Up to 10 seats","Custom relationship attributes","Custom objects","Formula attributes","Ask Attio","AI agents","Integrations","API and webhook access","Workflows","Sequences","2 email accounts per user","Email sharing controls","Company enrichment","People enrichment","Reporting (up to 15 reports)","Advanced access permissions"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":34,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":27,"period":"month","currency":"GBP"}],"description":"For small teams to get started together","contactSales":false,"includedLimits":{"seats":"10","objects":"5","records":"250,000","seat_credits":"500/mo","emails_per_month":"1,000","workspace_credits":"1,500/mo"}},{"free":false,"name":"Pro","summary":"£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.","features":["Call Intelligence","Sequences","Permission controls","Advanced reporting","Unlimited seats","Manual activity logging","Call Intelligence","Ask Attio","AI agents","Integrations","API and webhook access","App SDK","Workflows","Integration blocks","3+ email accounts per user","Email visibility on records","Bulk email sending (50 at once)","Auto-labeling","Auto-summaries","Company and people enrichment","Reporting (up to 100 reports)","Funnel reports","Segment by targets","Historical attributes","Time comparisons","Advanced access permissions","Payment by invoice"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":74,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"For growing teams to scale revenue with automation","contactSales":false,"includedLimits":{"seats":"Unlimited","objects":"12","records":"1,000,000","seat_credits":"1,000/mo","emails_per_month":"Unlimited","workspace_credits":"10,000/mo"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, billed annually. Unlimited objects and teams with advanced security.","features":["Unlimited objects","Unlimited teams","Security and admin controls","SCIM","Single sign-on","Protected recipients","Priority support","Migration service","All Pro features","Manage by individuals","100+ reports"],"commitment":"annual","description":"For organizations needing advanced security and control","contactSales":true,"includedLimits":{"seats":"Unlimited","objects":"Unlimited","records":"Custom","seat_credits":"2,500/mo","emails_per_month":"Unlimited","workspace_credits":"Custom"}}],"addOns":[{"name":"Workspace Credits","components":[{"qty":5000,"kind":"metered","amount":70,"period":"month","currency":"GBP"},{"qty":10000,"kind":"metered","amount":120,"period":"month","currency":"GBP"},{"qty":25000,"kind":"metered","amount":250,"period":"month","currency":"GBP"},{"qty":50000,"kind":"metered","amount":445,"period":"month","currency":"GBP"}]}],"summary":"From £27/user/mo (annual). Free tier for up to 3 users.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.attio.com","retrievedAt":"2026-08-03T22:54:39.651Z","startingPrice":{"amount":27,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Salesforce Starter","summary":"$25/user/month","features":["Lead, Account, Contact, and Opportunity Management","Dynamic Email Marketing and Analytics","Built-in Sales Flows and Lead Routing","Connected Slack Conversations"],"minSeats":1,"commitment":"monthly","components":[{"kind":"per_unit","unit":"seat","amount":25,"period":"month","currency":"USD"}],"description":"Basic CRM suite with core sales, marketing, and service capabilities","contactSales":false},{"free":false,"name":"Marketing Cloud Next Growth Edition","summary":"$1,500/month (annual billing)","features":["Agentforce Campaign Creation","Multi-Channel Journeys","Forms and Landing Pages"],"commitment":"annual","components":[{"kind":"fixed","amount":1500,"period":"month","currency":"USD"}],"description":"Marketing automation with AI-driven campaign creation and multi-channel journeys","contactSales":false},{"free":false,"name":"Marketing Cloud Next Advanced Edition","summary":"$3,250/month (annual billing)","features":["Agentforce Campaign Creation","Path Experimentation","Two-Way Conversations for SMS and WhatsApp"],"commitment":"annual","components":[{"kind":"fixed","amount":3250,"period":"month","currency":"USD"}],"description":"Advanced marketing automation with path experimentation and two-way messaging","contactSales":false},{"free":false,"name":"Salesforce Personalization","summary":"$8,000/month (annual billing)","features":["Agentforce Personalization Decisioning","Web, Mobile App, and Email Personalization","Product and Content Recommendations"],"commitment":"annual","components":[{"kind":"fixed","amount":8000,"period":"month","currency":"USD"}],"description":"Cross-channel personalization with AI-driven recommendations","contactSales":false},{"free":false,"name":"Marketing Intelligence","summary":"$10,000/month (annual billing)","features":["Agentforce Paid Media Optimization","AI Campaign Summaries","Data Enrichment & OOTB Visualizations"],"commitment":"annual","components":[{"kind":"fixed","amount":10000,"period":"month","currency":"USD"}],"description":"Analytics and insights with AI-powered campaign optimization","contactSales":false},{"free":false,"name":"Loyalty Management","summary":"$20,000/month (annual billing)","features":["Agentforce Loyalty Promotion Creation","CRM Loyalty Analytics","Dynamic Promotions Management"],"commitment":"annual","components":[{"kind":"fixed","amount":20000,"period":"month","currency":"USD"}],"description":"Dynamic loyalty program management with personalized promotions","contactSales":false}],"addOns":[{"name":"Account Engagement+","components":[{"kind":"fixed","amount":1250,"period":"month","currency":"USD"}]},{"name":"Engagement+","components":[{"kind":"fixed","amount":2000,"period":"month","currency":"USD"}]},{"name":"Intelligence+","components":[{"kind":"fixed","amount":11000,"period":"month","currency":"USD"}]}],"summary":"From $25/user/month (Starter tier). Free tier available. Enterprise add-ons and specialized modules start at $1,250/month.","currency":"USD","freeTier":true,"sourceUrl":"https://www.salesforce.com/marketing/pricing/","retrievedAt":"2026-08-14T11:10:54.530Z","startingPrice":{"amount":25,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | mid |
| pricing.transparent | yes | yes |
| release.cadence_days | - | 120 |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.soc2 | - | yes |

## Capabilities (CRM Software)

| Capability | Attio | Salesforce |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | - |
| **Access** |  |  |
| Native mobile app | ✓ | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T17:20:52.460Z. "-" = undocumented, not absent.*