# Attio vs Base

| Attribute | Attio | Base |
|---|---|---|
| **Vioscale score** | 63.2 (71% (medium)) | 65.4 (35% (low)) |
| content.faq | - | `[{"answer":"Base is a cloud-based sales CRM that provides contact management, deal tracking, and pipeline visibility for sales teams. The platform includes automation features and reporting capabilities for analyzing sales activity.","source":"https://getbase.com","question":"What is Base?","confidence":0.95},{"answer":"Base is available as a web application and includes a dedicated mobile app. This allows sales teams to access the platform from desktop and mobile devices.","source":"https://getbase.com","question":"What platforms does Base support?","confidence":0.92},{"answer":"Base uses a subscription model with a freemium offering. Paid plans start at a low price point, and a free tier is available for eligible startups for up to two years.","source":"https://getbase.com","question":"What is Base's pricing model?","confidence":0.88},{"answer":"Base includes contact and deal management, pipeline tracking, email integration, marketing and workflow automation, reporting dashboards, sales forecasting, and API access for custom development.","source":"https://getbase.com","question":"What core features does Base provide?","confidence":0.95},{"answer":"Base integrates with over 1800 third-party applications across various categories. Key integrations include email, Zendesk Support, and other applications available in the Zendesk Marketplace.","source":"https://getbase.com","question":"How many integrations does Base support?","confidence":0.88},{"answer":"Yes, Base offers a free tier for eligible startups with no credit card required. This provides access to core features for up to two years while teams evaluate whether a paid plan is needed.","source":"https://getbase.com","question":"Is Base suitable for startups with limited budgets?","confidence":0.9},{"answer":"Base provides API access for teams that need custom integrations. This allows development teams to build connections with internal business systems or other applications not available in the standard integrations catalog.","source":"https://getbase.com","question":"Can I build custom integrations with Base?","confidence":0.92}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows. | A modern sales CRM that maximizes productivity, maintains pipeline visibility, and enables data-driven sales teams to grow revenue with contact management, deal tracking, and automation. |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"mobile_app":true,"forecasting":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 15 | 1,800 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Hubspot"},{"name":"Pipedrive"},{"name":"Zoho"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Slack"},{"name":"Mailchimp"},{"name":"Segment"},{"name":"Zapier"}]` | `[{"name":"Email"},{"name":"Zendesk Support"},{"name":"Zendesk Marketplace apps"}]` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"£0/user/mo. Free tier with up to 3 seats.","features":["Real-time contact syncing","Automatic data enrichment","Up to 3 seats","Record and entry templates","Email and calendar sync","1 email account per user","Reporting (up to 3 reports)","Insight reports","Basic access permissions"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"description":"For individuals to explore Attio on their own","contactSales":false,"includedLimits":{"seats":"3","objects":"3","records":"50,000","seat_credits":"100/mo","emails_per_month":"200","workspace_credits":"250/mo"}},{"free":false,"name":"Plus","summary":"£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.","features":["Private lists","Enhanced email sending","Up to 10 seats","Custom relationship attributes","Custom objects","Formula attributes","Ask Attio","AI agents","Integrations","API and webhook access","Workflows","Sequences","2 email accounts per user","Email sharing controls","Company enrichment","People enrichment","Reporting (up to 15 reports)","Advanced access permissions"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":34,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":27,"period":"month","currency":"GBP"}],"description":"For small teams to get started together","contactSales":false,"includedLimits":{"seats":"10","objects":"5","records":"250,000","seat_credits":"500/mo","emails_per_month":"1,000","workspace_credits":"1,500/mo"}},{"free":false,"name":"Pro","summary":"£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.","features":["Call Intelligence","Sequences","Permission controls","Advanced reporting","Unlimited seats","Manual activity logging","Call Intelligence","Ask Attio","AI agents","Integrations","API and webhook access","App SDK","Workflows","Integration blocks","3+ email accounts per user","Email visibility on records","Bulk email sending (50 at once)","Auto-labeling","Auto-summaries","Company and people enrichment","Reporting (up to 100 reports)","Funnel reports","Segment by targets","Historical attributes","Time comparisons","Advanced access permissions","Payment by invoice"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":74,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"For growing teams to scale revenue with automation","contactSales":false,"includedLimits":{"seats":"Unlimited","objects":"12","records":"1,000,000","seat_credits":"1,000/mo","emails_per_month":"Unlimited","workspace_credits":"10,000/mo"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, billed annually. Unlimited objects and teams with advanced security.","features":["Unlimited objects","Unlimited teams","Security and admin controls","SCIM","Single sign-on","Protected recipients","Priority support","Migration service","All Pro features","Manage by individuals","100+ reports"],"commitment":"annual","description":"For organizations needing advanced security and control","contactSales":true,"includedLimits":{"seats":"Unlimited","objects":"Unlimited","records":"Custom","seat_credits":"2,500/mo","emails_per_month":"Unlimited","workspace_credits":"Custom"}}],"addOns":[{"name":"Workspace Credits","components":[{"qty":5000,"kind":"metered","amount":70,"period":"month","currency":"GBP"},{"qty":10000,"kind":"metered","amount":120,"period":"month","currency":"GBP"},{"qty":25000,"kind":"metered","amount":250,"period":"month","currency":"GBP"},{"qty":50000,"kind":"metered","amount":445,"period":"month","currency":"GBP"}]}],"summary":"From £27/user/mo (annual). Free tier for up to 3 users.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.attio.com","retrievedAt":"2026-08-03T22:54:39.651Z","startingPrice":{"amount":27,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","summary":"From £19/month. Free tier available for eligible startups (up to 2 years).","currency":"GBP","freeTier":true,"sourceUrl":"https://getbase.com","retrievedAt":"2026-07-31T10:16:09.182Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | no |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |

## Capabilities (CRM Software)

| Capability | Attio | Base |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | - |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | ✓ |
| **Access** |  |  |
| Native mobile app | ✓ | ✓ |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T16:45:25.898Z. "-" = undocumented, not absent.*