# AppsFlyer vs Wicked Reports

| Attribute | AppsFlyer | Wicked Reports |
|---|---|---|
| **Vioscale score** | 70 (7% (low)) | 53.2 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | AppsFlyer is a mobile measurement partner that processes over one trillion data points annually, providing app marketers with attribution tracking and analytics. The platform emphasizes independence, data ownership, and compliance with international privacy standards. | Wicked Reports provides accurate marketing attribution by integrating with ad platforms, CRMs, and shopping carts to track conversions through first-party data. It separates new customer acquisition from repeat purchases and sends verified conversion data back to platforms for ad optimization. |
| integrations.count | - | 34 |
| integrations.list | - | `[{"name":"Shopify"},{"name":"WooCommerce"},{"name":"Magento2"},{"name":"Keap"},{"name":"Ontraport"},{"name":"BigCommerce"},{"name":"ClickFunnels"},{"name":"Stripe"},{"name":"Chargify"},{"name":"ReCharge"},{"name":"ClickBank"},{"name":"Sticky.io"},{"name":"PayPal"},{"name":"DPD"},{"name":"ThriveCart"},{"name":"Klaviyo"},{"name":"ActiveCampaign"},{"name":"MailChimp"},{"name":"HubSpot"},{"name":"Salesforce"},{"name":"HighLevel"},{"name":"AWeber"},{"name":"Actionetics"},{"name":"EmailDelivered"},{"name":"Drip"},{"name":"Google Ads"},{"name":"Meta"},{"name":"TikTok"},{"name":"Microsoft Ads"},{"name":"Pinterest"},{"name":"Snapchat"},{"name":"Google Data Studio"},{"name":"Zapier"}]` |
| market.availability | `{"primaryMarkets":["EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | - | `{"type":"subscription","plans":[{"free":false,"name":"Measure","summary":"$499/month","features":["FunnelVision (pre-built views)","Cohort & LTV Reports","Lifetime lookback / lookforward","Major ad platform + standard cart + standard CRM integrations"],"components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"}],"description":"See what's working. Act with confidence.","contactSales":false},{"free":false,"name":"Scale","summary":"$699/month","features":["Everything in Measure, plus","API integrations (CRM / cart) + Outbound API","Currency conversion","International time-zone data loading"],"components":[{"kind":"fixed","amount":699,"period":"month","currency":"USD"}],"description":"Integrate, automate, and go global.","contactSales":false},{"free":false,"name":"Maximize","summary":"$999/month","features":["Everything in Scale, plus","5 Forces AI (included)","Advanced Signal (Meta CAPI) (included)","Custom Conversions","Amazon Revenue Integration"],"components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"Bundle growth levers for profitable scale.","contactSales":false},{"free":false,"name":"Enterprise","summary":"$4,999+/month","features":["Everything in Maximize, plus","Priority support & implementation","Enterprise terms, security reviews","Optional Dedicated Servers and custom SLA"],"components":[{"kind":"fixed","amount":4999,"period":"month","currency":"USD"}],"description":"Control, security, and partnership for $50M+ brands.","contactSales":true}],"addOns":[{"name":"Advanced Signal (Meta CAPI)","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}]}],"summary":"From $499/month","currency":"USD","freeTier":false,"sourceUrl":"https://www.wickedreports.com/pricing-test","retrievedAt":"2026-08-19T14:40:31.386Z","startingPrice":{"amount":499,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | commercial |
| pricing.price_level | - | high |
| pricing.starting_price | - | `{"amount":499,"currency":"USD"}` |
| pricing.transparent | - | yes |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Marketing Attribution)

| Capability | AppsFlyer | Wicked Reports |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T14:59:11.940Z. "-" = undocumented, not absent.*