# AppsFlyer vs Triple Whale

| Attribute | AppsFlyer | Triple Whale |
|---|---|---|
| **Vioscale score** | 70 (7% (low)) | 67.2 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | AppsFlyer is a mobile measurement partner that processes over one trillion data points annually, providing app marketers with attribution tracking and analytics. The platform emphasizes independence, data ownership, and compliance with international privacy standards. | Triple Whale integrates data from all sales and marketing channels into a single analytics hub, providing multi-touch attribution, real-time insights, and AI-powered automation to help ecommerce brands optimize spending and operational efficiency. |
| features.capabilities | - | `{"iso_27001":false,"soc2_type_ii":true,"pricing_model":"per_store_revenue_tier","marketing_mix_modeling_mmm":true,"meta_google_tiktok_ads_api_sync":true,"daily_ad_spend_cost_ingestion_api":true,"salesforce_hubspot_crm_revenue_sync":false,"multi_touch_attribution_mta_modeling":true,"post_purchase_survey_zero_party_data":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true,"b2b_account_level_pipeline_revenue_attribution":false}` |
| integrations.count | - | 15 |
| integrations.list | - | `[{"name":"Shopify"},{"name":"BigCommerce"},{"name":"WooCommerce"},{"name":"Stripe"},{"name":"Meta"},{"name":"Google Ads"},{"name":"TikTok"},{"name":"Slack"},{"name":"Klaviyo"},{"name":"Okendo"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"Criteo"},{"name":"Yotpo"},{"name":"Amazon"}]` |
| market.availability | `{"primaryMarkets":["EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | - | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, no commitment","description":"Free plan with no commitment","contactSales":false},{"free":false,"name":"Foundation","summary":"GMV-based pricing; includes measurement and Moby AI","features":["Multi-touch attribution powered by Triple Pixel","First-click and last-click attribution models","BI suite with custom dashboards","SQL editor","Customer segments","Post-purchase survey","Moby AI operator","Unlimited users","Multi-store integration"],"commitment":"annual","description":"Core measurement and AI capabilities including attribution and reporting","contactSales":false},{"free":false,"name":"Automate","summary":"Foundation + automations and specialist agents","features":["All Foundation features","Automations for recurring tasks and triggers","Moby Specialists for specific domains","Expanded Moby usage allotment","Automated monitoring and alerts","Automated reporting"],"commitment":"annual","description":"Foundation capabilities plus proactive automation and specialist agents","contactSales":false},{"free":false,"name":"Enterprise","summary":"All-inclusive platform with advanced measurement and enterprise security","features":["All Automate features","Compass unified measurement","Marketing mix modeling","Incrementality testing","Multi-brand reporting","SOC 2 Type II compliance","Single sign-on (SSO)","Comprehensive audit logs","Custom security review"],"commitment":"annual","description":"Complete platform with advanced measurement, security controls, and multi-brand capabilities","contactSales":true}],"summary":"GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration","currency":"USD","freeTier":true,"sourceUrl":"https://www.triplewhale.com/pricing","retrievedAt":"2026-08-25T12:13:44.562Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | - | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | - | low |
| pricing.transparent | - | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (Marketing Attribution)

| Capability | AppsFlyer | Triple Whale |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | ✓ |
| Server side first party pixel tracking | - | ✓ |
| Post purchase survey zero party data | - | ✓ |
| Marketing mix modeling mmm | - | ✓ |
| B2B account level pipeline revenue attribution | - | ✗ |
| Daily ad spend cost ingestion API | - | ✓ |
| Meta google tiktok ads API sync | - | ✓ |
| Salesforce hubspot CRM revenue sync | - | ✗ |
| Shopify woocommerce ecommerce revenue sync | - | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | ✗ |
| Pricing model | - | Per store revenue tier |

*Source: Vioscale. Generated 2026-09-01T15:16:16.514Z. "-" = undocumented, not absent.*