# AppsFlyer vs SegMetrics

| Attribute | AppsFlyer | SegMetrics |
|---|---|---|
| **Vioscale score** | 70 (7% (low)) | 48.4 (25% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | AppsFlyer is a mobile measurement partner that processes over one trillion data points annually, providing app marketers with attribution tracking and analytics. The platform emphasizes independence, data ownership, and compliance with international privacy standards. | Marketing attribution and analytics platform that integrates with your existing marketing tools to track which campaigns, channels, and leads actually generate revenue, revealing the data hidden in your marketing stack. |
| integrations.count | - | 90 |
| integrations.list | - | `[{"name":"Keap"},{"name":"Infusionsoft"},{"name":"Weavely"},{"name":"Zoho CRM"},{"name":"Google Performance Max"},{"name":"TikTok"}]` |
| market.availability | `{"primaryMarkets":["EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | - | `{"type":"subscription","freeTier":true,"sourceUrl":"https://segmetrics.io/articles/expand-your-audience-with-tiered-pricing-and-the-goldilocks-principle/","retrievedAt":"2026-08-19T14:41:51.366Z"}` |
| pricing.free_tier | - | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | - | low |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Marketing Attribution)

| Capability | AppsFlyer | SegMetrics |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:30:09.428Z. "-" = undocumented, not absent.*