# AppsFlyer vs Rockerbox

| Attribute | AppsFlyer | Rockerbox |
|---|---|---|
| **Vioscale score** | 70 (7% (low)) | 40 (41% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | AppsFlyer is a mobile measurement partner that processes over one trillion data points annually, providing app marketers with attribution tracking and analytics. The platform emphasizes independence, data ownership, and compliance with international privacy standards. | Rockerbox consolidates marketing data from digital, offline, paid, and organic channels into a single first-party data foundation. It provides multi-touch attribution for real-time insights, marketing mix modeling for strategic planning, and incrementality testing to validate campaign impact. |
| features.capabilities | - | `{"soc2_type_ii":true,"marketing_mix_modeling_mmm":true,"meta_google_tiktok_ads_api_sync":true,"daily_ad_spend_cost_ingestion_api":true,"multi_touch_attribution_mta_modeling":true,"server_side_first_party_pixel_tracking":true,"shopify_woocommerce_ecommerce_revenue_sync":true}` |
| integrations.count | - | 100 |
| integrations.list | - | `[{"name":"Meta"},{"name":"Facebook"},{"name":"Pinterest"},{"name":"Snapchat"}]` |
| market.availability | `{"primaryMarkets":["EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | - | `{"type":"quote","freeTier":false,"sourceUrl":"https://www.rockerbox.com/plans","retrievedAt":"2026-08-25T12:09:40.557Z"}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | quote |
| pricing.price_level | - | unknown |
| pricing.transparent | - | no |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (Marketing Attribution)

| Capability | AppsFlyer | Rockerbox |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | ✓ |
| Server side first party pixel tracking | - | ✓ |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | ✓ |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | ✓ |
| Meta google tiktok ads API sync | - | ✓ |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | ✓ |
| SOC2 type ii | - | ✓ |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:30:38.691Z. "-" = undocumented, not absent.*