# AppsFlyer vs Attribution

| Attribute | AppsFlyer | Attribution |
|---|---|---|
| **Vioscale score** | 53.9 (7% (low)) | 51.1 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | AppsFlyer is a mobile measurement partner that processes over one trillion data points annually, providing app marketers with attribution tracking and analytics. The platform emphasizes independence, data ownership, and compliance with international privacy standards. | - |
| integrations.count | - | 24 |
| integrations.list | - | `[{"name":"Google Ads"},{"name":"Meta"},{"name":"TikTok"},{"name":"LinkedIn Ads"},{"name":"Reddit"},{"name":"Pinterest"},{"name":"Quora"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Pipedrive"},{"name":"Twilio Segment"},{"name":"RudderStack"},{"name":"Klaviyo"},{"name":"Marketo"},{"name":"Heap"},{"name":"WordPress"},{"name":"Unbounce"},{"name":"Recurly"},{"name":"Zoho"},{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"}]` |
| market.availability | `{"primaryMarkets":["EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | - | `{"type":"subscription","plans":[{"free":false,"name":"Pro","summary":"$399/mo, billed monthly","features":["All 5 attribution models (first touch, last touch, linear, time decay, position-based)","All digital ad channel connectors","HubSpot CRM lifecycle and deal-stage sync","Salesforce opportunity and closed-won mapping","Twilio Segment CDP connector and profile sync","Email support","Optional managed onboarding","ROAS model comparison","Channel performance reporting"],"commitment":"monthly","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"description":"For growing teams tracking full funnel across CRM and CDP platforms like HubSpot, Twilio Segment, or Salesforce","contactSales":false,"includedLimits":{"monthly_tracked_visitors":"10,000"}},{"free":false,"name":"Shopify","summary":"$199/mo","commitment":"monthly","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"description":"Dedicated plan for Shopify ecommerce stores tracking customer journeys from ad click to purchase and repeat revenue","contactSales":false},{"free":false,"name":"Custom","summary":"Tailored pricing via contact sales","features":["Everything in Pro","Multi-project and workspace support","Data warehouse tooling (Snowflake, BigQuery, Databricks)","Account-based attribution","Custom lookback windows","Custom monthly tracked visitor limits","Included managed onboarding","Custom seats and support tier"],"description":"Enterprise plan for organizations with complex stacks, account-based attribution, and warehouse-first tracking requirements","contactSales":true}],"addOns":[{"name":"Visitor overage","components":[{"per":{"qty":1000,"unit":"tracked_visitors"},"kind":"metered","amount":10,"currency":"USD"}]}],"summary":"From $199/mo (Shopify) to $399/mo (Pro). 14-day free trial. Annual billing saves 16%.","currency":"USD","freeTier":false,"sourceUrl":"https://www.attributionapp.com/pricing/","retrievedAt":"2026-08-19T14:43:10.158Z","freeTrialDays":14,"startingPrice":{"amount":199,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | commercial |
| pricing.price_level | - | high |
| pricing.starting_price | - | `{"amount":199,"currency":"USD"}` |
| pricing.transparent | - | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Marketing Attribution)

| Capability | AppsFlyer | Attribution |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:49:23.129Z. "-" = undocumented, not absent.*