# AppFolio Property Manager vs Entrata

| Attribute | AppFolio Property Manager | Entrata |
|---|---|---|
| **Vioscale score** | 31.8 (32% (low)) | 37.3 (33% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Unified property management platform with native AI for residential, commercial, and multifamily portfolios. Covers accounting, marketing/leasing, maintenance, communication, and workflow automation across portfolios of all sizes. | AI-powered property management platform for multifamily properties. Combines CRM, ERP, and operations tools with autonomous AI agents for leasing, accounting, maintenance, and resident management. |
| features.capabilities | `{"deployment":"cloud","lease_mgmt":true,"mobile_app":true,"accounting_gl":true,"pricing_model":"quote","property_type":"mixed","target_segment":"mid_market","online_payments":false,"listing_syndication":false,"tenant_owner_portal":true,"maintenance_workorders":true}` | `{"deployment":"cloud","lease_mgmt":true,"mobile_app":true,"accounting_gl":true,"property_type":"multifamily","tenant_portal":true,"online_leasing":true,"target_segment":"enterprise","online_payments":true,"tenant_owner_portal":true,"online_rent_payments":true,"maintenance_workorders":true,"maintenance_work_orders":true,"affordable_housing_compliance":true}` |
| market.availability | - | `{"hqCountry":"US","primaryMarkets":["US"],"availabilityScope":"regional","availableCountries":["US"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"quote","plans":[{"free":false,"name":"Core","features":["Property Accounting & Reports","End-to-End Marketing & Leasing","Work Order Management","Inspections & Unit Turns","Mobility & Convenience","Integrated Communication","AppFolio Stack™ Standard Integrations","Realm-X Assistant & Messages","Purchase Orders & Inventory Tracking","Standard Support"],"description":"An out of the box solution giving you one powerful platform to run any property management business.","contactSales":true,"includedLimits":{"units_minimum":"50"}},{"free":false,"name":"Plus","features":["Everything in Core","Affordable Housing Capabilities","Student Housing Capabilities","Advanced Budgeting & Accounting","Advanced Data Analysis","Custom Fields","Realm-X Flows","AppFolio Stack™ Premium Integrations","Scale & Control","AppFolio API (read only)","Enhanced Support","Maintenance Scheduling & Automated Billing"],"description":"A configurable solution for growing businesses with complex portfolios looking to standardize processes.","contactSales":true},{"free":false,"name":"Max","features":["Everything in Plus","Leasing CRM","Leasing Signals","AppFolio API (read/write)","Dedicated Customer Success Management"],"description":"An enterprise solution for large operators that are focused on customization, data insights, and driving revenue.","contactSales":true}],"summary":"Quote-based pricing. Core tier requires 50 unit minimum.","freeTier":false,"sourceUrl":"https://www.appfolio.com","retrievedAt":"2026-08-03T11:54:51.257Z"}` | `{"type":"quote","sourceUrl":"https://www.entrata.com/blog/how-transparent-pricing-builds-trust-and-loyalty","retrievedAt":"2026-08-13T16:52:01.331Z"}` |
| pricing.free_tier | no | - |
| pricing.model | commercial | quote |
| pricing.price_level | unknown | unknown |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.gdpr | - | yes |

## Capabilities (Real Estate Software)

| Capability | AppFolio Property Manager | Entrata |
|---|:--:|:--:|
| **Core** |  |  |
| Property type focus | Mixed | Multifamily |
| **Financial** |  |  |
| Online rent payments (ACH / card) | ✗ | ✓ |
| Built-in accounting / general ledger | ✓ | ✓ |
| **Capabilities** |  |  |
| Listing syndication (Zillow, Apartments.com) | ✗ | - |
| Tenant / owner portal | ✓ | ✓ |
| Maintenance / work-order management | ✓ | ✓ |
| Lease management / e-signing | ✓ | ✓ |
| Native mobile app | ✓ | ✓ |
| **Compliance** |  |  |
| PCI DSS compliant (online payments) | - | - |
| SOC 2 (Type II) | - | - |
| **Deployment** |  |  |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| **Pricing** |  |  |
| Pricing model | Quote / contact sales | - |
| **Market** |  |  |
| Target segment | Mid-market | Enterprise |

*Source: Vioscale. Generated 2026-09-01T17:14:07.768Z. "-" = undocumented, not absent.*