# Appcues vs UserGuiding

**Leader by Vioscale score:** UserGuiding

| Attribute | Appcues | UserGuiding |
|---|---|---|
| **Vioscale score** | 41.9 (42% (low)) | 67.5 (41% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A tool that enables product teams to build, launch, and optimize in-app experiences for user guidance and engagement. Includes AI-powered creation features and analytics to track user behavior and campaign performance. | A SaaS tool that helps product teams create interactive walkthroughs, onboarding flows, surveys, and knowledge bases to guide users through web applications. Uses no-code visual builders and integrates with analytics and communication tools to reduce support load and improve feature adoption. |
| integrations.count | 2 | 12 |
| integrations.list | `[{"name":"ActiveCampaign"},{"name":"Zapier"}]` | `[{"name":"Amplitude"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"HubSpot"},{"name":"Intercom"},{"name":"Mixpanel"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Webhook"},{"name":"Woopra"},{"name":"UserGuiding MCP"}]` |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Start","features":["100 published experiences","36 months of reporting history","Priority support and services support","All experience types, features, and integrations included"],"description":"Building around your first big win","contactSales":false,"includedLimits":{"published_experiences":"100","reporting_history_months":"36"}},{"free":false,"name":"Spark","description":"Built for small teams ready to ship first in-app experiences","contactSales":false}],"summary":"Subscription-based pricing scaled to monthly active users, number of installations, and published experiences. Free trial available without credit card.","currency":"USD","freeTier":true,"sourceUrl":"https://www.appcues.com/pricing","retrievedAt":"2026-08-19T22:47:14.961Z","billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$174/mo when billed annually (save $900/year)","features":["All Adoption Features + AI Assistant","All In-App Onboarding Experiences","Surveys & NPS with AI Insights","Analytics Reporting & Segmentation","Knowledge Base & Product Updates","Material Engagement Analytics","Daily & Weekly Performance Reports","Custom Attributes","Help Center Access","Email Support","Live Chat Support"],"commitment":"annual","components":[{"kind":"fixed","amount":174,"period":"month","currency":"USD"}],"description":"All adoption features, AI assistant, in-app onboarding, surveys, analytics, and knowledge base","contactSales":false,"includedLimits":{"mau":"starting at base tier"}},{"free":false,"name":"Growth","summary":"$349/mo when billed annually (save $1,800/year)","features":["Everything in Starter +","No-Code Event Tracking","Advanced Analytics Reporting","Private Knowledge Base & Product Updates","Feature Request & Roadmap","Localization & Auto-Translate","Custom Alerts","Session Replay","Team Member Role Management","A/B Testing & Goal Tracking","Custom CSS & Localization","Premium Integrations","EU Data Hosting Included"],"commitment":"annual","components":[{"kind":"fixed","amount":349,"period":"month","currency":"USD"}],"description":"Everything in Starter plus advanced tracking, A/B testing, session replay, and premium integrations","contactSales":false,"includedLimits":{"mau":"from 2,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing. Contact sales.","features":["Everything in Growth +","Custom MAU","Unlimited Onboarding Experiences","Migration Support","Security Audit & Compliance","Custom Contract & SLA","SAML SSO & Team Member Activity Logs","SOC2, GDPR, HIPAA Compliance","Personalized Coaching & Support","1-on-1 Weekly Onboarding Sessions (3 months, 1 hr/week)"],"description":"Custom plan with unlimited onboarding experiences, migration support, security audit, and dedicated support","contactSales":true,"includedLimits":{"mau":"custom"}}],"addOns":[{"name":"Extra Material Quotas"},{"name":"Extra Team Member Seats"},{"name":"Extra Containers"},{"name":"White-Label Branding"},{"name":"Optional EU Data Hosting"}],"summary":"From $174/mo annually (Starter). Free 14-day trial. 30-day money-back guarantee.","currency":"USD","freeTier":true,"sourceUrl":"https://userguiding.com/pricing","retrievedAt":"2026-08-18T22:09:14.731Z","freeTrialDays":14,"startingPrice":{"amount":174,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":174,"currency":"USD"}` |
| pricing.transparent | no | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | - | yes |
| security.soc2 | yes | yes |

## Capabilities (Digital Adoption Platforms)

| Capability | Appcues | UserGuiding |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Interactive dom element targeting walkthroughs | - | - |
| No code visual builder chrome extension | - | - |
| In app user onboarding checklists | - | - |
| Nps and in app survey collection | - | - |
| User drop off and completion analytics | - | - |
| Knowledge base help widget embed | - | - |
| Amplitude mixpanel analytics sync | - | - |
| Salesforce hubspot CRM sync | - | - |
| Zendesk intercom helpdesk sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:15:33.583Z. "-" = undocumented, not absent.*