# Apollo.io vs Gong

**Leader by Vioscale score:** Apollo.io

| Attribute | Apollo.io | Gong |
|---|---|---|
| **Vioscale score** | 66.5 (73% (medium)) | 52.3 (58% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform providing millions of verified B2B contacts and company records, enabling automated email and multi-channel outreach campaigns, and integrating with major CRMs to streamline prospecting, lead engagement, and deal management workflows | A comprehensive revenue intelligence system that records and analyzes customer interactions, predicts deal outcomes and pipeline risks, and automates sales workflows to help teams close deals faster and increase win rates. |
| features.capabilities | `{"dialer":"none","sub_type":"sales_intelligence","cpq_esign":false,"free_tier":true,"ai_forecast":true,"intent_data":true,"b2b_database":true,"soc2_type_ii":true,"pricing_model":"hybrid","native_hubspot":true,"deployment_model":"feature_of_broader_sales_platform","eu_data_residency":false,"native_salesforce":true,"pricing_transparency":"partial","multichannel_sequences":true,"conversation_intelligence":true,"human_in_the_loop_draft_approval_mode":true,"gdpr_and_ccpa_prospect_data_compliance":true,"multi_channel_sequencing_email_and_linkedin_dm":true}` | `{"sub_type":"revenue_intelligence","ai_forecast":true,"pricing_transparency":"contact_sales","conversation_intelligence":true}` |
| integrations.count | 9 | 250 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"SalesLoft"},{"name":"Marketo"},{"name":"Sendgrid"},{"name":"LinkedIn"},{"name":"Gmail"},{"name":"Microsoft Office"}]` | `[{"name":"Microsoft Teams"},{"name":"Outlook"},{"name":"Dynamics 365"},{"name":"Microsoft 365 Copilot"},{"name":"Microsoft Copilot Studio"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Starter","summary":"Free forever","description":"Free plan available indefinitely with limited credits","contactSales":false}],"summary":"Free Starter plan. Paid plans available with monthly or annual billing. Credit-based consumption for API calls and data exports.","currency":"USD","freeTier":true,"sourceUrl":"https://www.apollo.io/es/pricing","retrievedAt":"2026-08-14T16:36:17.606Z","billingPeriods":["month","year"]}` | `{"type":"quote","summary":"Custom pricing based on team size (1-50, 51-1,000, 1,001-9,999, 10,000+). Contact sales for proposal.","currency":"USD","freeTier":false,"sourceUrl":"https://www.gong.io","retrievedAt":"2026-08-01T15:36:17.565Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | unknown |
| pricing.transparent | no | no |
| reliability.sla_pct | 99.9 | 99.5 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.pci | - | yes |
| security.soc2 | yes | yes |

## Capabilities (Sales Software)

| Capability | Apollo.io | Gong |
|---|:--:|:--:|
| **Core** |  |  |
| Sub-type | Sales intelligence / data | Revenue intelligence |
| **Pricing** |  |  |
| Pricing transparency | Partial | Contact-sales only |
| Free tier / trial | ✓ | - |
| Pricing model | Hybrid | - |
| **CRM** |  |  |
| Native Salesforce sync | ✓ | - |
| Native HubSpot sync | ✓ | - |
| **Engagement** |  |  |
| Multichannel sequences (email + call + LinkedIn) | ✓ | - |
| Dialer / native calling | None | - |
| **Intelligence** |  |  |
| Conversation intelligence / call recording | ✓ | ✓ |
| AI deal / forecast intelligence | ✓ | ✓ |
| **Data** |  |  |
| B2B contact / company database included | ✓ | - |
| Intent data | ✓ | - |
| **Deal** |  |  |
| E-signature / CPQ / quoting | ✗ | - |
| **Deployment** |  |  |
| EU / regional data residency | ✗ | - |

*Source: Vioscale. Generated 2026-09-01T15:18:34.282Z. "-" = undocumented, not absent.*