# Apollo.io vs Clay

| Attribute | Apollo.io | Clay |
|---|---|---|
| **Vioscale score** | 66.5 (73% (medium)) | 66.4 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A platform providing millions of verified B2B contacts and company records, enabling automated email and multi-channel outreach campaigns, and integrating with major CRMs to streamline prospecting, lead engagement, and deal management workflows | A cloud-based system that consolidates first-party data, intent signals, and third-party enrichment from hundreds of vendors to automate prospecting, personalized outreach, and CRM synchronization for sales and marketing teams. |
| features.capabilities | `{"dialer":"none","sub_type":"sales_intelligence","cpq_esign":false,"free_tier":true,"ai_forecast":true,"intent_data":true,"b2b_database":true,"soc2_type_ii":true,"pricing_model":"hybrid","native_hubspot":true,"deployment_model":"feature_of_broader_sales_platform","eu_data_residency":false,"native_salesforce":true,"pricing_transparency":"partial","multichannel_sequences":true,"conversation_intelligence":true,"human_in_the_loop_draft_approval_mode":true,"gdpr_and_ccpa_prospect_data_compliance":true,"multi_channel_sequencing_email_and_linkedin_dm":true}` | `{"deployment_model":"cloud_managed_saas","technographic_data_appending":true,"marketo_pardot_marketing_sync":true,"snowflake_bigquery_dwh_export":true,"salesforce_hubspot_crm_native_app":true,"automated_crm_record_updating_sync":true,"third_party_vendor_waterfall_routing":true,"corporate_firmographic_data_appending":true,"gdpr_and_ccpa_prospect_data_compliance":true,"waterfall_data_enrichment_for_email_finding":true,"web_scraping_and_linkedin_profile_ingestion":true,"multi_channel_sequencing_email_and_linkedin_dm":true,"two_way_crm_sync_to_prevent_duplicate_outreach":true}` |
| integrations.count | 9 | 45 |
| integrations.list | `[{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Outreach"},{"name":"SalesLoft"},{"name":"Marketo"},{"name":"Sendgrid"},{"name":"LinkedIn"},{"name":"Gmail"},{"name":"Microsoft Office"}]` | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Databricks"},{"name":"Postgres"},{"name":"Fivetran"},{"name":"Salesforce"},{"name":"Marketo"},{"name":"Pardot"},{"name":"ActiveCampaign"},{"name":"Google Sheets"},{"name":"Google Slides"},{"name":"Google Docs"},{"name":"Notion"},{"name":"LinkedIn"},{"name":"YouTube"},{"name":"Semrush"},{"name":"Similarweb"},{"name":"Reddit"},{"name":"Gong"},{"name":"Loom"},{"name":"Bitly"},{"name":"LeadIQ"},{"name":"Better Contact"},{"name":"ContactOut"},{"name":"Wiza"},{"name":"Minerva"},{"name":"HG Insights"},{"name":"Octave"},{"name":"Crunchbase"},{"name":"Webflow"},{"name":"Forager"},{"name":"Dealroom"},{"name":"Limadata"},{"name":"Zeliq"},{"name":"Champify"},{"name":"Crossbeam"},{"name":"Trigify"},{"name":"The Swarm"},{"name":"Oakie AI"},{"name":"Trust Radius"},{"name":"Ocean IO"},{"name":"Adbeat"},{"name":"Upcell"},{"name":"Trestle"},{"name":"SMARTe"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Starter","summary":"Free forever","description":"Free plan available indefinitely with limited credits","contactSales":false}],"summary":"Free Starter plan. Paid plans available with monthly or annual billing. Credit-based consumption for API calls and data exports.","currency":"USD","freeTier":true,"sourceUrl":"https://www.apollo.io/es/pricing","retrievedAt":"2026-08-14T16:36:17.606Z","billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Unlimited seats and tables","Multi-provider waterfalls","Claygent enrichment","Clay Sequencer for email"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"A low-risk way to learn and experiment with Clay","contactSales":false,"includedLimits":{"actions":"500/mo","data_credits":"100","rows_per_table":"200"}},{"free":false,"name":"Starter","summary":"Starting at $185/mo","features":["Phone number enrichment","Job change and signal tracking","Email campaign integrations"],"commitment":"monthly","components":[{"kind":"fixed","amount":185,"period":"month","currency":"USD"}],"description":"For individuals and small teams automating their first prospecting workflows","contactSales":false,"includedLimits":{"actions":"15,000/mo","data_credits":"2,500","rows_per_table":"50,000"}},{"free":false,"name":"Growth","features":["CRM auto-sync and enrichment","HTTP API integrations","Webhook automation","Web intent signal tracking","Audience pushes to ads platforms","Priority support"],"commitment":"monthly","description":"For teams with CRM-based workflows and growth campaigns","contactSales":false,"includedLimits":{"actions":"40,000/mo","data_credits":"6,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with annual commitment","features":["Unlimited Audiences across sources","Unlimited row bulk enrichment","Clay API access","Data warehouse syncs","SSO","RBAC permissions management","Additional Ads audiences","Dedicated Growth Strategist"],"commitment":"annual","description":"For GTM teams running at scale with enterprise-grade security and support","contactSales":true,"includedLimits":{"actions":"200,000+/mo","data_credits":"100,000+"}}],"addOns":[{"name":"Data Credits","components":[{"per":{"qty":1,"unit":"credit"},"kind":"metered","amount":0.05,"currency":"USD"}]}],"summary":"From $185/mo for Starter plan. Free tier available. Data credits from $0.05 each, cheaper at scale.","currency":"USD","freeTier":true,"sourceUrl":"https://www.clay.com/pricing","retrievedAt":"2026-08-25T12:17:55.303Z","startingPrice":{"amount":185,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":185,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (AI Sdr Sales Agents)

| Capability | Apollo.io | Clay |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Feature of broader sales platform | cloud_managed_saas |
| Autonomous inbox reply handling and objection rebuttals | - | - |
| Web scraping and linkedin profile ingestion | - | ✓ |
| Meeting booking via native calendar integration | - | - |
| Two way CRM sync to prevent duplicate outreach | - | ✓ |
| Multi channel sequencing email and linkedin dm | ✓ | ✓ |
| Playbook based guardrails for brand tone | - | - |
| Waterfall data enrichment for email finding | - | ✓ |
| Human in the loop draft approval mode | ✓ | - |
| Deliverability and spam reputation warmup | - | - |
| SOC2 type ii | ✓ | - |
| GDPR and CCPA prospect data compliance | ✓ | ✓ |
| Pricing model | hybrid | - |

*Source: Vioscale. Generated 2026-09-01T17:13:43.203Z. "-" = undocumented, not absent.*