# AnyTrack vs SegMetrics

| Attribute | AnyTrack | SegMetrics |
|---|---|---|
| **Vioscale score** | 78 (26% (low)) | 48.4 (25% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A server-side conversion tracking platform that captures sales data directly from your website backend and automatically sends it to advertising platforms via their Conversion API, enabling AI-driven campaign optimization based on actual revenue instead of clicks. | Marketing attribution and analytics platform that integrates with your existing marketing tools to track which campaigns, channels, and leads actually generate revenue, revealing the data hidden in your marketing stack. |
| integrations.count | 300 | 90 |
| integrations.list | `[{"name":"Facebook"},{"name":"Google Ads"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"TikTok"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"WooCommerce"},{"name":"ClickFunnels"},{"name":"HubSpot"},{"name":"GoHighLevel"},{"name":"Unbounce"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"LinkedIn Ads"},{"name":"Partnerize"},{"name":"Tapfiliate"},{"name":"TravelPayouts"},{"name":"CasinoPartners365"},{"name":"Coral Bingo"},{"name":"HitPath"},{"name":"M4trix"},{"name":"Monetise"},{"name":"NordVPN"},{"name":"TimeOne"},{"name":"Grammarly"},{"name":"LeadByte"},{"name":"Phonexa"},{"name":"Zapier"},{"name":"Slack"},{"name":"Samcart"},{"name":"ClickBank"}]` | `[{"name":"Keap"},{"name":"Infusionsoft"},{"name":"Weavely"},{"name":"Zoho CRM"},{"name":"Google Performance Max"},{"name":"TikTok"}]` |
| market.availability | `{"primaryMarkets":["US","IE"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["5,000 sessions/month","1 ad platform integration","First/Last click attribution"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For marketers running paid campaigns on a single website","contactSales":false,"includedLimits":{"sessions":"5,000/month"}}],"addOns":[{"name":"Extra website","components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"}]}],"summary":"From $100/month. Free tier available. Annual billing provides 2 months free. 14-day free trial on paid plans. Overage charges $0.20–$0.40 per 1,000 sessions.","currency":"USD","freeTier":true,"sourceUrl":"https://anytrack.io/pricing","retrievedAt":"2026-08-19T14:42:54.953Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | `{"type":"subscription","freeTier":true,"sourceUrl":"https://segmetrics.io/articles/expand-your-audience-with-tiered-pricing-and-the-goldilocks-principle/","retrievedAt":"2026-08-19T14:41:51.366Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | yes | - |
| security.gdpr | yes | - |

## Capabilities (Marketing Attribution)

| Capability | AnyTrack | SegMetrics |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:52:09.099Z. "-" = undocumented, not absent.*