# AnyTrack vs Northbeam

| Attribute | AnyTrack | Northbeam |
|---|---|---|
| **Vioscale score** | 78 (26% (low)) | 20.9 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A server-side conversion tracking platform that captures sales data directly from your website backend and automatically sends it to advertising platforms via their Conversion API, enabling AI-driven campaign optimization based on actual revenue instead of clicks. | A marketing analytics platform that uses multi-touch attribution, incrementality testing, and media mix modeling to help brands understand how advertising spend drives revenue across all channels and optimize campaign performance. |
| integrations.count | 300 | 3 |
| integrations.list | `[{"name":"Facebook"},{"name":"Google Ads"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"TikTok"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"WooCommerce"},{"name":"ClickFunnels"},{"name":"HubSpot"},{"name":"GoHighLevel"},{"name":"Unbounce"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"LinkedIn Ads"},{"name":"Partnerize"},{"name":"Tapfiliate"},{"name":"TravelPayouts"},{"name":"CasinoPartners365"},{"name":"Coral Bingo"},{"name":"HitPath"},{"name":"M4trix"},{"name":"Monetise"},{"name":"NordVPN"},{"name":"TimeOne"},{"name":"Grammarly"},{"name":"LeadByte"},{"name":"Phonexa"},{"name":"Zapier"},{"name":"Slack"},{"name":"Samcart"},{"name":"ClickBank"}]` | `[{"name":"Meta"},{"name":"Axon"},{"name":"Shopify"}]` |
| market.availability | `{"primaryMarkets":["US","IE"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["5,000 sessions/month","1 ad platform integration","First/Last click attribution"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For marketers running paid campaigns on a single website","contactSales":false,"includedLimits":{"sessions":"5,000/month"}}],"addOns":[{"name":"Extra website","components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"}]}],"summary":"From $100/month. Free tier available. Annual billing provides 2 months free. 14-day free trial on paid plans. Overage charges $0.20–$0.40 per 1,000 sessions.","currency":"USD","freeTier":true,"sourceUrl":"https://anytrack.io/pricing","retrievedAt":"2026-08-19T14:42:54.953Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Growth","summary":"Custom pricing - contact for quote","features":["Full multi-touch attribution and dashboards","Creative, strategy and media buying support from agency partner","Preferred Northbeam pricing","Up to $50,000 in ad credits"],"description":"For seven-figure brands spending under $200K/month on ads, includes hands-on agency support and attribution dashboard access","contactSales":true,"includedLimits":{"ad_credits":"up to $50,000"}},{"free":false,"name":"Starter","summary":"$1,500/month","features":["Independent, first-party multi-touch attribution across all ad channels","Customizable omnichannel dashboards","Custom attribution via Northbeam Apex","Clicks + Deterministic Views (C+DV)","Up to $100,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":1500,"period":"month","currency":"USD"}],"description":"For brands spending less than $1.5m annually on ads who want to scale with attribution data","contactSales":false,"includedLimits":{"ad_credits":"up to $100,000"}},{"free":false,"name":"Professional","summary":"$3,500/month","features":["Everything in Starter","Unlimited users, data exports, integrations, and MCP access","Integration with any ecommerce platform","Dedicated Media Strategist","More data refresh frequency options","Optional Incrementality testing","Up to $150,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":3500,"period":"month","currency":"USD"}],"description":"For growth marketers spending up to $500k monthly on ads who want to test and expand into new channels","contactSales":false,"includedLimits":{"ad_credits":"up to $150,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing - contact sales","features":["Expert media buying guidance from Media Strategy team","Dedicated Customer Success Manager and Slack channel","Optional hourly conversion data","Export granular touchpoint data","Global, international or geo-specific dashboards","Direct custom ecommerce platform integration","Media Mix Modeling Plus","Up to $200,000 in ad credits"],"description":"For sophisticated teams spending over $500k monthly on ads with need for advanced features and support","contactSales":true,"includedLimits":{"ad_credits":"up to $200,000"}}],"summary":"From $1,500/month (Starter). No free tier.","currency":"USD","freeTier":false,"sourceUrl":"https://www.northbeam.io/pricing","retrievedAt":"2026-08-19T14:44:48.726Z","startingPrice":{"amount":1500,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":1500,"currency":"USD"}` |
| pricing.transparent | yes | no |
| security.gdpr | yes | yes |

## Capabilities (Marketing Attribution)

| Capability | AnyTrack | Northbeam |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:26:58.692Z. "-" = undocumented, not absent.*