# AnyTrack vs AppsFlyer

| Attribute | AnyTrack | AppsFlyer |
|---|---|---|
| **Vioscale score** | 78 (26% (low)) | 70 (7% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A server-side conversion tracking platform that captures sales data directly from your website backend and automatically sends it to advertising platforms via their Conversion API, enabling AI-driven campaign optimization based on actual revenue instead of clicks. | AppsFlyer is a mobile measurement partner that processes over one trillion data points annually, providing app marketers with attribution tracking and analytics. The platform emphasizes independence, data ownership, and compliance with international privacy standards. |
| integrations.count | 300 | - |
| integrations.list | `[{"name":"Facebook"},{"name":"Google Ads"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"TikTok"},{"name":"Microsoft Ads"},{"name":"Shopify"},{"name":"WooCommerce"},{"name":"ClickFunnels"},{"name":"HubSpot"},{"name":"GoHighLevel"},{"name":"Unbounce"},{"name":"Taboola"},{"name":"Outbrain"},{"name":"LinkedIn Ads"},{"name":"Partnerize"},{"name":"Tapfiliate"},{"name":"TravelPayouts"},{"name":"CasinoPartners365"},{"name":"Coral Bingo"},{"name":"HitPath"},{"name":"M4trix"},{"name":"Monetise"},{"name":"NordVPN"},{"name":"TimeOne"},{"name":"Grammarly"},{"name":"LeadByte"},{"name":"Phonexa"},{"name":"Zapier"},{"name":"Slack"},{"name":"Samcart"},{"name":"ClickBank"}]` | - |
| market.availability | `{"primaryMarkets":["US","IE"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["EU","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["5,000 sessions/month","1 ad platform integration","First/Last click attribution"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For marketers running paid campaigns on a single website","contactSales":false,"includedLimits":{"sessions":"5,000/month"}}],"addOns":[{"name":"Extra website","components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"}]}],"summary":"From $100/month. Free tier available. Annual billing provides 2 months free. 14-day free trial on paid plans. Overage charges $0.20–$0.40 per 1,000 sessions.","currency":"USD","freeTier":true,"sourceUrl":"https://anytrack.io/pricing","retrievedAt":"2026-08-19T14:42:54.953Z","freeTrialDays":14,"billingPeriods":["month","year"]}` | - |
| pricing.free_tier | yes | - |
| pricing.model | freemium | commercial |
| pricing.price_level | low | - |
| pricing.transparent | yes | - |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (Marketing Attribution)

| Capability | AnyTrack | AppsFlyer |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T14:29:53.355Z. "-" = undocumented, not absent.*