# Amplitude vs Pendo

**Leader by Vioscale score:** Pendo

| Attribute | Amplitude | Pendo |
|---|---|---|
| **Vioscale score** | 47.8 (73% (medium)) | 53 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations. | A cloud-based product experience platform combining behavioral analytics, in-app guidance, session replay, and user feedback capabilities to help teams understand how users interact with their software and drive feature adoption |
| features.capabilities | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"feature_flags":true,"session_replay":true,"analytics_scope":"product_analytics","warehouse_native":true,"eu_data_residency":false}` | `{"free_tier":true,"autocapture":true,"sdk_coverage":true,"self_hostable":false,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics"}` |
| integrations.count | 9 | 51 |
| integrations.list | `[{"name":"Hightouch"},{"name":"Snowflake"},{"name":"Google BigQuery"},{"name":"Amazon Redshift"},{"name":"Databricks"},{"name":"Postgres"},{"name":"HubSpot"},{"name":"Claude"},{"name":"Cursor"}]` | `[{"name":"Algolia"},{"name":"Amazon S3"},{"name":"BigQuery"},{"name":"Breadcrumbs"},{"name":"Calendly"},{"name":"Candu"},{"name":"Catalyst"},{"name":"ChurnZero"},{"name":"Confluence"},{"name":"Crowdin"},{"name":"DataGrail"},{"name":"Dataworkz"},{"name":"Domo"},{"name":"Drift"},{"name":"Figma"},{"name":"Fivetran"},{"name":"Fulcrum"},{"name":"G2"},{"name":"Gainsight"},{"name":"Google Cloud Storage"},{"name":"Help Scout"},{"name":"HelpDocs"},{"name":"HubSpot"},{"name":"Integrately"},{"name":"Intercom"},{"name":"Jira"},{"name":"Looker"},{"name":"Marketo"},{"name":"Microsoft Azure"},{"name":"Okta"},{"name":"Optimizely"},{"name":"Pano"},{"name":"Planhat"},{"name":"Qualtrics"},{"name":"Redshift"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Snowflake"},{"name":"Swiftype"},{"name":"Tableau"},{"name":"Totango"},{"name":"Tray.io"},{"name":"TrustRadius"},{"name":"UserTesting"},{"name":"Voxpopme"},{"name":"Webhooks"},{"name":"WordPress"},{"name":"Workato"},{"name":"Zapier"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"ios":true,"web":true,"android":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free: 2M events/month forever","features":["AI Agents and MCP","Basic Product Analytics","Cohort syncs (one-time)","2000 AI feedback records/month","10K monthly session replays","Limited Experiments, Guides & Surveys","500 active AI Visibility prompts","Amplitude AI","Session Replay","Experimentation","Guides and Surveys","Activation"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Forever free tier with 2M events/month","contactSales":false,"includedLimits":{"events":"2M/month"}},{"free":false,"name":"Plus","summary":"Plus: 2M free + usage-based, up to 70M events/month","features":["First 2M events/month free","Custom events and formulas","Scale up to 70M events/month","20 Behavioral cohorts","Alerts","Heatmaps","1000 active AI Visibility prompts","2-year data retention"],"description":"Small teams finding product-market fit. 2M free events + usage-based pricing.","contactSales":false,"includedLimits":{"events":"Up to 70M/month"}},{"free":false,"name":"Growth","summary":"Growth: Custom event-based pricing","features":["Advanced Behavioral Exploration","Currency conversion","Monitoring and Alerts","20K monthly session replays","2500 active AI Visibility prompts","SSO & Project Permissions"],"description":"Businesses looking to scale with custom event-based pricing","contactSales":true},{"free":false,"name":"Enterprise","summary":"Enterprise: Contact sales","description":"For larger enterprises","contactSales":true}],"summary":"Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://amplitude.com","retrievedAt":"2026-08-05T13:21:37.376Z","billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Base","features":["Product Analytics","In-app Guides"],"description":"Product analytics and basic in-app guidance for teams scaling their product insights","contactSales":true},{"free":false,"name":"Core","features":["Product Analytics","In-app Guides","Session Replay"],"description":"Complete visibility into user journeys with analytics, guidance, and session recordings","contactSales":true},{"free":false,"name":"Ultimate","features":["Product Analytics","In-app Guides","Session Replay","Sentiment (NPS, PMF, CSAT surveys)","Orchestrate","Listen","Data Sync"],"description":"Enterprise platform with comprehensive analytics, guidance, recordings, feedback analysis, and orchestration capabilities","contactSales":true},{"free":true,"name":"Novus","summary":"Free during open beta","features":["Continuous product monitoring","Proactive recommendations in Slack","AI-generated PRs","Auto-instrumentation via GitHub"],"components":[{"kind":"fixed","amount":0,"currency":"USD"}],"description":"AI-powered product monitoring with automated insights delivered to Slack and GitHub auto-instrumentation","contactSales":false}],"addOns":[{"name":"Predict"},{"name":"Agent Analytics","components":[{"kind":"fixed","amount":0,"currency":"USD"}]}],"summary":"Custom MAU-based pricing. Free tier available. Volume-based discounts built into all plans.","currency":"USD","freeTier":true,"sourceUrl":"https://www.pendo.io/pricing/","retrievedAt":"2026-08-14T13:39:13.831Z","freeTrialDays":30}` |
| pricing.free_tier | yes | yes |
| pricing.model | free | freemium |
| pricing.price_level | free | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.soc2 | - | yes |

## Capabilities (Product Analytics Software)

| Capability | Amplitude | Pendo |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | - |
| Retention / cohort analysis | - | - |
| Paths / user journeys | - | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | - |
| Feature flags built-in | ✓ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | - |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | - |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T15:20:20.126Z. "-" = undocumented, not absent.*