# Amplitude vs Heap

**Leader by Vioscale score:** Heap

| Attribute | Amplitude | Heap |
|---|---|---|
| **Vioscale score** | 47.8 (73% (medium)) | 55.3 (73% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations. | A product analytics platform that automatically records all user interactions across web and mobile, enabling teams to analyze behavior patterns, identify friction points, and optimize customer experiences without requiring engineering resources for event tracking. |
| features.capabilities | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"feature_flags":true,"session_replay":true,"analytics_scope":"product_analytics","warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true}` |
| integrations.count | 9 | 7 |
| integrations.list | `[{"name":"Hightouch"},{"name":"Snowflake"},{"name":"Google BigQuery"},{"name":"Amazon Redshift"},{"name":"Databricks"},{"name":"Postgres"},{"name":"HubSpot"},{"name":"Claude"},{"name":"Cursor"}]` | `[{"name":"Snowflake"},{"name":"Salesforce"},{"name":"Klaviyo"},{"name":"Optimizely"},{"name":"Google Optimize"},{"name":"HubSpot"},{"name":"Salesforce Marketing Cloud"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"ios":true,"web":true,"android":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free: 2M events/month forever","features":["AI Agents and MCP","Basic Product Analytics","Cohort syncs (one-time)","2000 AI feedback records/month","10K monthly session replays","Limited Experiments, Guides & Surveys","500 active AI Visibility prompts","Amplitude AI","Session Replay","Experimentation","Guides and Surveys","Activation"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Forever free tier with 2M events/month","contactSales":false,"includedLimits":{"events":"2M/month"}},{"free":false,"name":"Plus","summary":"Plus: 2M free + usage-based, up to 70M events/month","features":["First 2M events/month free","Custom events and formulas","Scale up to 70M events/month","20 Behavioral cohorts","Alerts","Heatmaps","1000 active AI Visibility prompts","2-year data retention"],"description":"Small teams finding product-market fit. 2M free events + usage-based pricing.","contactSales":false,"includedLimits":{"events":"Up to 70M/month"}},{"free":false,"name":"Growth","summary":"Growth: Custom event-based pricing","features":["Advanced Behavioral Exploration","Currency conversion","Monitoring and Alerts","20K monthly session replays","2500 active AI Visibility prompts","SSO & Project Permissions"],"description":"Businesses looking to scale with custom event-based pricing","contactSales":true},{"free":false,"name":"Enterprise","summary":"Enterprise: Contact sales","description":"For larger enterprises","contactSales":true}],"summary":"Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://amplitude.com","retrievedAt":"2026-08-05T13:21:37.376Z","billingPeriods":["month"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free, up to 10k sessions/month","features":["Core analytics charts","Unlimited enrichment sources","Guides integrations","6 months data history","SSO","Dashboards","Personal spaces","Shared spaces","Audit logs","GDPR compliant","CCPA compliant","SOC-2 certified","APIs","Autocapture","Visual event labeling","Custom event properties","Definition history","Live event data feed"],"description":"Limited tier with core analytics and no cost","contactSales":false,"includedLimits":{"monthly_sessions":"10k"}},{"free":false,"name":"Growth","summary":"Usage-based pricing, contact for estimate","features":["All Free features","Sense AI (AI Powered Assistant)","Unlimited users & reports","Chart customization","CSV exports","12 months data history","Email support"],"description":"Startup-focused plan with unlimited users and AI features","contactSales":false},{"free":false,"name":"Pro","summary":"Custom session pricing","features":["All Growth features","Account analytics","Engagement matrix","Report alerts","Session Replay (add-on)","Standard support","3 projects"],"description":"Advanced analytics with session replay and account features","contactSales":true},{"free":false,"name":"Premier","summary":"Custom session pricing","features":["All Pro features","Data warehouse integration","Behavioral targeting","Unlimited projects","Advanced user permissions","Dedicated customer success manager","Region specific storage"],"description":"Enterprise plan with data warehouse integration and advanced permissions","contactSales":true}],"addOns":[{"name":"Session Replay"},{"name":"Error Analysis"},{"name":"Additional Data History"}],"summary":"Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.","currency":"USD","freeTier":true,"sourceUrl":"https://www.heap.io/pricing","retrievedAt":"2026-08-14T12:11:16.125Z","billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | free | freemium |
| pricing.price_level | free | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (Product Analytics Software)

| Capability | Amplitude | Heap |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | - | ✓ |
| Paths / user journeys | - | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✓ |
| Feature flags built-in | ✓ | - |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | - |
| **Pricing** |  |  |
| Free tier | ✓ | ✓ |
| **Compliance** |  |  |
| EU data residency option | ✗ | ✓ |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T14:55:58.946Z. "-" = undocumented, not absent.*