# Amplitude vs FullStory

| Attribute | Amplitude | FullStory |
|---|---|---|
| **Vioscale score** | 47.8 (73% (medium)) | 43.4 (45% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Amplitude is a product analytics platform that enables teams to understand user behavior through analytics, session replay, and experimentation. It integrates AI-powered features for automated analysis and includes capabilities for product, marketing, and business operations. | A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes. |
| features.capabilities | `{"funnels":true,"free_tier":true,"ab_testing":true,"autocapture":true,"sdk_coverage":true,"feature_flags":true,"session_replay":true,"analytics_scope":"product_analytics","warehouse_native":true,"eu_data_residency":false}` | `{"funnels":true,"free_tier":false,"ab_testing":false,"autocapture":true,"sdk_coverage":true,"feature_flags":false,"self_hostable":false,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":false,"warehouse_native":false,"eu_data_residency":false}` |
| integrations.count | 9 | - |
| integrations.list | `[{"name":"Hightouch"},{"name":"Snowflake"},{"name":"Google BigQuery"},{"name":"Amazon Redshift"},{"name":"Databricks"},{"name":"Postgres"},{"name":"HubSpot"},{"name":"Claude"},{"name":"Cursor"}]` | - |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"cli":true,"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"usage","plans":[{"free":true,"name":"Free","summary":"Free: 2M events/month forever","features":["AI Agents and MCP","Basic Product Analytics","Cohort syncs (one-time)","2000 AI feedback records/month","10K monthly session replays","Limited Experiments, Guides & Surveys","500 active AI Visibility prompts","Amplitude AI","Session Replay","Experimentation","Guides and Surveys","Activation"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Forever free tier with 2M events/month","contactSales":false,"includedLimits":{"events":"2M/month"}},{"free":false,"name":"Plus","summary":"Plus: 2M free + usage-based, up to 70M events/month","features":["First 2M events/month free","Custom events and formulas","Scale up to 70M events/month","20 Behavioral cohorts","Alerts","Heatmaps","1000 active AI Visibility prompts","2-year data retention"],"description":"Small teams finding product-market fit. 2M free events + usage-based pricing.","contactSales":false,"includedLimits":{"events":"Up to 70M/month"}},{"free":false,"name":"Growth","summary":"Growth: Custom event-based pricing","features":["Advanced Behavioral Exploration","Currency conversion","Monitoring and Alerts","20K monthly session replays","2500 active AI Visibility prompts","SSO & Project Permissions"],"description":"Businesses looking to scale with custom event-based pricing","contactSales":true},{"free":false,"name":"Enterprise","summary":"Enterprise: Contact sales","description":"For larger enterprises","contactSales":true}],"summary":"Free: 2M events/month forever. Plus: 2M free + usage-based. Growth/Enterprise: Contact sales for custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://amplitude.com","retrievedAt":"2026-08-05T13:21:37.376Z","billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Business","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For companies that need deep product analytics and qualitative insights to grow with agility","contactSales":true},{"free":false,"name":"Advanced","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For organizations that need to discover trends, plan roadmaps, and improve funnels at scale","contactSales":true},{"free":false,"name":"Enterprise","features":["Session Insights","StoryAI Summaries","Live Session Viewing","Developer Tools","Heatmaps","Scroll Maps","Click Maps","Session Replay","Tabbed Browsing","Session Summary Notes","Conversion Maps"],"description":"For data science and analytics teams to build predictive models or use data for GenAI and LLMs","contactSales":true}],"addOns":[{"name":"Multi-Org Management"},{"name":"Mobile"},{"name":"Advantage Subscription"},{"name":"StoryAI"},{"name":"Guides and Surveys"}],"freeTier":false,"sourceUrl":"https://www.fullstory.com","retrievedAt":"2026-08-05T13:22:34.169Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | free | quote |
| pricing.price_level | free | unknown |
| pricing.transparent | no | no |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (Product Analytics Software)

| Capability | Amplitude | FullStory |
|---|:--:|:--:|
| **Core** |  |  |
| Analytics scope | Product analytics | Product analytics |
| **Capture** |  |  |
| Autocapture (no-code event capture) | ✓ | ✓ |
| **Analyses** |  |  |
| Funnels | ✓ | ✓ |
| Retention / cohort analysis | - | ✗ |
| Paths / user journeys | - | ✓ |
| Session replay | ✓ | ✓ |
| **Experimentation** |  |  |
| A/B testing & experimentation | ✓ | ✗ |
| Feature flags built-in | ✓ | ✗ |
| **Data** |  |  |
| Warehouse-native / BYODB | ✓ | ✗ |
| **Deployment** |  |  |
| Self-hostable / OSS core | - | ✗ |
| **Pricing** |  |  |
| Free tier | ✓ | ✗ |
| **Compliance** |  |  |
| EU data residency option | ✗ | ✗ |
| **SDKs** |  |  |
| Server-side + mobile SDK coverage | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:46:36.351Z. "-" = undocumented, not absent.*